TiVo CFO says Mac integration unlikely
TiVo chief financial officer David Courtney recently told theDaily Pennsylvanian that although TiVo and Mac enthusiasts have a lot in common, the overlap of users of Apple and TiVo has not been enough to strike any chemistry between the two companies. He admitted to being "obsessed with TiVo because it's one of the cult atmospheres like Mac, that once you use it there's nothing like it." But Courtney said the reasons behind a lack of Mac integration are financial. "We haven't committed to any plans to because of the cost" he said; adding that being able to watch media on Macs using TiVo seems unlikely "unless we find a way to record it under the current platform, and I don't think that will happen in the next few years." In February, shares of TiVo rose sharply amid speculation that Apple was considering a takeover bid for the company.