Above all, price will dictate success or failure

satchmosatchmo
Posted:
in Future Apple Hardware edited January 2014
Regardless of what cool hardware is introduced, the success of it will hinge on it's perceived value.



For instance, $1800 is too high for an iMac. Even if it has some really innovative feature, wireless, or detachable screen, there are price points which take it out of the hands of the ordinary consumer.

Regulars of this forum may understand what things should cost but other won't.



Bottom line is: Is Jobs serious about getting the other 95% of the market? If he is, he must combine a competitive price along with the revolutionary features.
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Comments

  • Reply 1 of 31
    g4dudeg4dude Posts: 1,016member
    YOU, are correct
  • Reply 2 of 31
    suckfuldotcomsuckfuldotcom Posts: 550member
    That I'll agree with.



    20% across the board cuts!!!!



    j/k



    SdC
  • Reply 3 of 31
    mmicistmmicist Posts: 214member
    [quote]Originally posted by satchmo:

    <strong>

    Bottom line is: Is Jobs serious about getting the other 95% of the market? If he is, he must combine a competitive price along with the revolutionary features.</strong><hr></blockquote>



    I don't think he even dreams of getting near 100% of the market, should'nt think he wants to either. Think of Apple more in terms of high margin products like BMW/Bang & Olufsen/Nikon.

    They don't want to compete with Dell/Ford/Sanyo/Kodak.



    Michael
  • Reply 4 of 31
    joecooljoecool Posts: 97member
    Correct me if I'm wrong here (and I might be) but Apple has clearly stated that they are after more market share through their "5 down, 95 to go" statement.



    All they need to do is look at why the new iBooks have done sooooooo well in the market, and that's because they, for once, have brought in a product which is great value for money. If they do that sort of pricing across the board of products.....they will easily double their market share.



    Just my opinion.



    <img src="graemlins/smokin.gif" border="0" alt="[Chilling]" />
  • Reply 5 of 31
    junkyard dawgjunkyard dawg Posts: 2,801member
    Satchmo, you are so right. I fear that Jobs doesn't share your understanding of how important price, or value, is to consumers.



    In fact, at a time when other computer makers are lowering prices, Apple raised the price of the low end Powermac! That's ridiculous, especially since the component prices for Apple keep falling and falling. Their margins on the Powermacs must be incredible.
  • Reply 6 of 31
    suckfuldotcomsuckfuldotcom Posts: 550member
    The primary thrust of the 5 down, 95 to go was that Apple was seeking to garner a doubled marketshare......10%.



    I think it's pipedream, at least in pc-land. Now in portable/handheld-land, the book hasn't been written. The only way Apple will ever get to this mythical 10% marketshare is for:



    a) 12 million windows users to die in a freak UFO attack.

    b) leverage backwards their iDevices to make people want/need Macs to be at the center of them.

    c) cut prices to the point of unsustainability (ie, PC prices).



    I guess (b) is the safest choice.



    But here's to hoping!



    SdC
  • Reply 7 of 31
    paulpaul Posts: 5,278member
    [quote]Originally posted by suckfuldotcom:

    <strong>a) 12 million windows users to die in a freak UFO attack.</strong><hr></blockquote>



    heheeh





    To some people, this may seem like the most likely choice depending on how they view SJ...



    -Paul
  • Reply 8 of 31
    ghost_user_nameghost_user_name Posts: 22,667member
    Satchmo, you are so right. I fear that Jobs doesn't share your understanding of how important price, or value, is to consumers.



    In fact, at a time when other computer makers are lowering prices, Apple raised the price of the low end Powermac! That's ridiculous, especially since the component prices for Apple keep falling and falling. Their margins on the Powermacs must be incredible.



    iBook anyone? Apple knows value and quality. You get what you pay for.
  • Reply 9 of 31
    buonrottobuonrotto Posts: 6,368member
    Excellent point. Thank you, satchmo.
  • Reply 10 of 31
    ryukyuryukyu Posts: 450member
    [quote]Originally posted by Junkyard Dawg:

    <strong>Satchmo, you are so right. I fear that Jobs doesn't share your understanding of how important price, or value, is to consumers.



    In fact, at a time when other computer makers are lowering prices, Apple raised the price of the low end Powermac! That's ridiculous, especially since the component prices for Apple keep falling and falling. Their margins on the Powermacs must be incredible.</strong><hr></blockquote>



    You want to see a recent example of this in actual practice?

    Look at SGI. Great products, huge margins, down the tubes!!!
  • Reply 11 of 31
    joecooljoecool Posts: 97member
    That's my point Macintosh.....look 6 posts up mate!!



    <img src="graemlins/smokin.gif" border="0" alt="[Chilling]" />
  • Reply 12 of 31
    joecooljoecool Posts: 97member
    actually 4 posts



    <img src="graemlins/smokin.gif" border="0" alt="[Chilling]" />
  • Reply 13 of 31
    joecooljoecool Posts: 97member
    [quote]Originally posted by suckfuldotcom:

    <strong>



    a) 12 million windows users to die in a freak UFO attack.

    </strong><hr></blockquote>



    I think it might be more like 25 million mate!!



    <img src="graemlins/smokin.gif" border="0" alt="[Chilling]" />
  • Reply 14 of 31
    junkyard dawgjunkyard dawg Posts: 2,801member
    [quote] I think it's pipedream, at least in pc-land. Now in portable/handheld-land, the book hasn't been written. The only way Apple will ever get to this mythical 10% marketshare is for:



    a) 12 million windows users to die in a freak UFO attack.

    b) leverage backwards their iDevices to make people want/need Macs to be at the center of them.

    c) cut prices to the point of unsustainability (ie, PC prices).

    <hr></blockquote>



    d) Elect a president who's justice department will bust up the Microsoft monopoly.
  • Reply 15 of 31
    suckfuldotcomsuckfuldotcom Posts: 550member
    that would have been Nader, I suppose. Gore probably wouldn't have done it either. Worse, he'd go on teevee and explain why, in that pedantic, you-are-fives-old-and-he's-your-dad voice:



    "Microsoft is big, and DRIVES the high tech market. This means that they MUST be allowed to continue to have the freedom to INNOVATE. Therefore, I have DIRECTED the Justice Department, under Attorney General Laurence Tribe, to cease AND desist all further anti-trust activities."



    Darrell Hammond did a great Al Gore.....ah, well. He does a great Dick Cheney, too, so I guess that's ok.....



    SdC
  • Reply 16 of 31
    junkyard dawgjunkyard dawg Posts: 2,801member
    Nader would for sure. Gore probably would, too. Clinton's justice department was ready to nip Microsoft's balls off, and since Gore is more liberal than Clinton, I'm sure he would have pushed this matter.
  • Reply 17 of 31
    emaneman Posts: 7,204member
    [quote]Originally posted by Macintosh:

    <strong>Satchmo, you are so right. I fear that Jobs doesn't share your understanding of how important price, or value, is to consumers.



    In fact, at a time when other computer makers are lowering prices, Apple raised the price of the low end Powermac! That's ridiculous, especially since the component prices for Apple keep falling and falling. Their margins on the Powermacs must be incredible.



    iBook anyone? Apple knows value and quality. You get what you pay for.</strong><hr></blockquote>



    Yeah, but why can't Apple realize that with all the other products?
  • Reply 18 of 31
    junkyard dawgjunkyard dawg Posts: 2,801member
    Perhaps Apple does realize it. The iBook was the last new computer revision from Apple...maybe their next one, the iMac, will follow in kind?



    I hope so.
  • Reply 19 of 31
    satchmosatchmo Posts: 2,699member
    Actually it wouldn't surprise me if Apple came out with a very competitive iMac and a not so competitive PowerMac.



    Afterall, the iMac is their cash cow with greater volumes sold to the general masses.



    Pro users will bitch and complain but will have no choice if they want to stay with the MacOS platform.
  • Reply 20 of 31
    razzfazzrazzfazz Posts: 728member
    [quote]Originally posted by suckfuldotcom:

    <strong>

    The only way Apple will ever get to this mythical 10% marketshare is for:



    a) 12 million windows users to die in a freak UFO attack.

    </strong><hr></blockquote>



    ROFL
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