So how did they engineer an elevator out of all transparent parts?
It looks to only reach two levels. I'm guessing that there is another elevator there on one of the walls, for employees, that accesses a stockroom below the showroom. In the area under the elevator is a large hydraulic (like at a car repair shop). This would make the extended elevator still look eye pleasing as there would be no wires, only a simple, elegant, chrome cylinder.
I *really* love how stores look inside, but I can't help but think that this whole cube thing is pointless. It serves no function other than look cool (and it doesn't even look cool, it's just glass shaped like a cube).
I *really* love how stores look inside, but I can't help but think that this whole cube thing is pointless. It serves no function other than look cool (and it doesn't even look cool, it's just glass shaped like a cube).
But it's APPLE'S cube, which makes it inherently cool. Gosh, don't you even have any clue how the Reality Distortion Field is supposed to work?!
I *really* love how stores look inside, but I can't help but think that this whole cube thing is pointless. It serves no function other than look cool (and it doesn't even look cool, it's just glass shaped like a cube).
Is 'looking cool' a bad thing? If it serves it's main purpose of covering the hole in the ground which leads to the store, wouldn't 'looking cool' as an enticement for consumers be a good thing?
I'd say it's a whole pile 'cooler' than a square concrete structure.
It's glass with an Apple logo on it. Nothing special about it. From what I can tell, it doesn't even have any specific design or pattern or something. It's glass in the shape of a cube.
I guess beauty is in the eyes of the beerho... I mean, beholder, but I don't find it particularly attractive, as opposed to the stores themselves which are both sexy and simple.
I *really* love how stores look inside, but I can't help but think that this whole cube thing is pointless. It serves no function other than look cool (and it doesn't even look cool, it's just glass shaped like a cube).
having been in a few "information overload" cities, it's a simple matter of screaming loud enough and different enough in the crowd to get noticed. and while you may find the cube beautiful, or ho-hum, i don't think there's another glass cube in new york, and certainyl none that leads down to a subterranean store, so by virtue of JUST THAT, it's a brilliant move, especially in its simplicity.
Comments
WTF is up with the magic transparent elevator? The tube in the middle of the stairs, right?
So how did they engineer an elevator out of all transparent parts?
Originally posted by addabox
So how did they engineer an elevator out of all transparent parts?
It looks to only reach two levels. I'm guessing that there is another elevator there on one of the walls, for employees, that accesses a stockroom below the showroom. In the area under the elevator is a large hydraulic (like at a car repair shop). This would make the extended elevator still look eye pleasing as there would be no wires, only a simple, elegant, chrome cylinder.
(pure speculation)
Originally posted by Gene Clean
I *really* love how stores look inside, but I can't help but think that this whole cube thing is pointless. It serves no function other than look cool (and it doesn't even look cool, it's just glass shaped like a cube).
But it's APPLE'S cube, which makes it inherently cool. Gosh, don't you even have any clue how the Reality Distortion Field is supposed to work?!
Originally posted by Gene Clean
I *really* love how stores look inside, but I can't help but think that this whole cube thing is pointless. It serves no function other than look cool (and it doesn't even look cool, it's just glass shaped like a cube).
Is 'looking cool' a bad thing? If it serves it's main purpose of covering the hole in the ground which leads to the store, wouldn't 'looking cool' as an enticement for consumers be a good thing?
I'd say it's a whole pile 'cooler' than a square concrete structure.
I guess beauty is in the eyes of the beerho... I mean, beholder, but I don't find it particularly attractive, as opposed to the stores themselves which are both sexy and simple.
Originally posted by CosmoNut
But it's APPLE'S cube, which makes it inherently cool. Gosh, don't you even have any clue how the Reality Distortion Field is supposed to work?!
Yeah I know. Sorry dudez, didn't mean to badmouth Apple. I guess I'll just go get a Dell!
Originally posted by Gene Clean
I *really* love how stores look inside, but I can't help but think that this whole cube thing is pointless. It serves no function other than look cool (and it doesn't even look cool, it's just glass shaped like a cube).
having been in a few "information overload" cities, it's a simple matter of screaming loud enough and different enough in the crowd to get noticed. and while you may find the cube beautiful, or ho-hum, i don't think there's another glass cube in new york, and certainyl none that leads down to a subterranean store, so by virtue of JUST THAT, it's a brilliant move, especially in its simplicity.
Originally posted by hardeeharhar
Does anyone else get the feeling that by claiming a store will never close ensures its demise?
Why on Earth would that ensure its demise?
Has anyone seen the time lapse of the first 24 hours of the store? Take a look at 05:00 this morning. There's an Apple store proposal!
http://www.apple.com/retail/fifthavenue/