Apple: Fifth Ave store will never close (photos)

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Comments

  • Reply 21 of 30
    addaboxaddabox Posts: 12,665member
    This got asked in the other Store thread, but no answer, so I'll ask it here:



    WTF is up with the magic transparent elevator? The tube in the middle of the stairs, right?



    So how did they engineer an elevator out of all transparent parts?
  • Reply 22 of 30
    solipsismsolipsism Posts: 25,726member
    Quote:

    Originally posted by addabox

    So how did they engineer an elevator out of all transparent parts?



    It looks to only reach two levels. I'm guessing that there is another elevator there on one of the walls, for employees, that accesses a stockroom below the showroom. In the area under the elevator is a large hydraulic (like at a car repair shop). This would make the extended elevator still look eye pleasing as there would be no wires, only a simple, elegant, chrome cylinder.



    (pure speculation)
  • Reply 23 of 30
    gene cleangene clean Posts: 3,481member
    I *really* love how stores look inside, but I can't help but think that this whole cube thing is pointless. It serves no function other than look cool (and it doesn't even look cool, it's just glass shaped like a cube).
  • Reply 24 of 30
    cosmonutcosmonut Posts: 4,872member
    Quote:

    Originally posted by Gene Clean

    I *really* love how stores look inside, but I can't help but think that this whole cube thing is pointless. It serves no function other than look cool (and it doesn't even look cool, it's just glass shaped like a cube).



    But it's APPLE'S cube, which makes it inherently cool. Gosh, don't you even have any clue how the Reality Distortion Field is supposed to work?!



  • Reply 25 of 30
    audiopollutionaudiopollution Posts: 3,226member
    Quote:

    Originally posted by Gene Clean

    I *really* love how stores look inside, but I can't help but think that this whole cube thing is pointless. It serves no function other than look cool (and it doesn't even look cool, it's just glass shaped like a cube).



    Is 'looking cool' a bad thing? If it serves it's main purpose of covering the hole in the ground which leads to the store, wouldn't 'looking cool' as an enticement for consumers be a good thing?



    I'd say it's a whole pile 'cooler' than a square concrete structure.
  • Reply 26 of 30
    gene cleangene clean Posts: 3,481member
    It's glass with an Apple logo on it. Nothing special about it. From what I can tell, it doesn't even have any specific design or pattern or something. It's glass in the shape of a cube.



    I guess beauty is in the eyes of the beerho... I mean, beholder, but I don't find it particularly attractive, as opposed to the stores themselves which are both sexy and simple.
  • Reply 27 of 30
    gene cleangene clean Posts: 3,481member
    Quote:

    Originally posted by CosmoNut

    But it's APPLE'S cube, which makes it inherently cool. Gosh, don't you even have any clue how the Reality Distortion Field is supposed to work?!







    Yeah I know. Sorry dudez, didn't mean to badmouth Apple. I guess I'll just go get a Dell!
  • Reply 28 of 30
    hardeeharharhardeeharhar Posts: 4,841member
    Does anyone else get the feeling that by claiming a store will never close ensures its demise?
  • Reply 29 of 30
    rokrok Posts: 3,519member
    Quote:

    Originally posted by Gene Clean

    I *really* love how stores look inside, but I can't help but think that this whole cube thing is pointless. It serves no function other than look cool (and it doesn't even look cool, it's just glass shaped like a cube).



    having been in a few "information overload" cities, it's a simple matter of screaming loud enough and different enough in the crowd to get noticed. and while you may find the cube beautiful, or ho-hum, i don't think there's another glass cube in new york, and certainyl none that leads down to a subterranean store, so by virtue of JUST THAT, it's a brilliant move, especially in its simplicity.
  • Reply 30 of 30
    deapeajaydeapeajay Posts: 909member
    Quote:

    Originally posted by hardeeharhar

    Does anyone else get the feeling that by claiming a store will never close ensures its demise?



    Why on Earth would that ensure its demise?







    Has anyone seen the time lapse of the first 24 hours of the store? Take a look at 05:00 this morning. There's an Apple store proposal!



    http://www.apple.com/retail/fifthavenue/
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