[They need to be FUNNY...really funny, and they need to air in two key blocks: NFL football and Nascar Nextel Cup races...2 areas where they seem scarese...and hell, maybe Apple could sponcer part of the show its self, every little element is named and branded; why not have a "Apple computer score card" or a "macbook play of the game"
Nascar fans are insainly loyal to their drivers, maybe it is time for Apple to sponcer someone in Nextel cup racing..."fast car, faster computer"
Having shot Clairol "Summer Blond" commercials at the beginning of my career, I can agree with what he is saying. Commercial shoots can also be exhausting.
I remember one where we had a young lady sitting on a stool. She had to hold the product up, and say one short sentence.
It required 39 takes.
Dumb blond couldnt get the words right...go figure...lol
Hey, it's not like the "Windows Monster" didn't bring it on to itself...
If you can take a punch (given to Apple in the 80's...) then you can give a punch right back to the monster and maybe even bruise the ego... I know which side I'm on!!!
As opposed to die-hard Mac fanbois, such as yourself?
Exactly! No ad by Microsoft, Dell, et al, would convince me to switch. These ads are not aimed at people like me (or Windows fanboys). They're aimed at the average user that experiences the myriad of problems that plague Windows each and every day. OS X has its problems too but definitely not the magnitude of Windows. I hear the stories every day at work. That's why they have worked and Apple plans to continue them. If someone is insulted that's their problem. Apparently, though, not many are and find the ads interestingly close to the truth.
We shouldn't feel that much superior. Apple is well known for their exaggerations.
Hmm, yeah. I've never heard of anyone but Apple who actually exaggerate in their adverts. Not ever. Nope.
Oh, and I wonder what British shows Placebo has seen. Certainly neither Spaced, Black Books or Red Dwarf. Nor can he have seen The Young Ones. Or The Office.
I like Long's character. He's a very nicely rounded mac-user stereotype. The laid back, kinda-hip guy who just wants to be creative and not think about hardware and things too much. The PC character is too derivative in my opinion. What they SHOULD have done was have Long as both characters, playing them differently, with different make-up and drabber, greyer clothes. The jokes are funny, I just don't like that they're pickin' on the poor, "uncool" office worker guy. Would be fairer if they were on equal terms, but fair is not always funny. In fact, it rarely is.
If they're still on about The Break Up, why didn't just go full-blow and talk about Galaxy Quest? Jeez. ^_^
Having shot Clairol "Summer Blond" commercials at the beginning of my career, I can agree with what he is saying. Commercial shoots can also be exhausting.
I remember one where we had a young lady sitting on a stool. She had to hold the product up, and say one short sentence.
It required 39 takes.
hey Mel, are/were you a director / actor? just curious.
Most of the Mac hads are acurate to the point that advertising has to be. Most advertising is not very acturate -- the point is not to be 100% acurate after all -- the point is to get people 1) aware of the product, 2) interested in the product, even if that means finding more info on their own.
And the Mac ads certainly do that. I think Apple should be advertising Leopard more (albiet that it is a little soon for that). Leopard could be used as a MAJOR marketing for getting people to buy a Mac. I mean, I know that when I do an OS upgrade, it really is like getting a new mac for me. Buying a Mac with freshly released OS would make a very good impression on switchers.
As far as the insulting part. We'll to be honest one of the more effective methods of advertising is insulation of your competator.
At any rate, the insulting part is not to the customer, it's to the company. I mean, I've never been eating campbells soup and saw a progressive ad claiming progressive has 40% more chicken and been like, "UH! I'M INSULTED! HOW DARE THEY INSULT MY CHICKEN NOODLE SOUP!1111!11!! If anything, I want to TRY progressive soup.
Hmm, yeah. I've never heard of anyone but Apple who actually exaggerate in their adverts. Not ever. Nope.
Apparently, you missed the point completely. It isn't that others don't exaggerate. The response is to the idea that Apple's ads are correct, which they are partly, at best.
I suppose that two wrongs make a right as well, to you.
hey Mel, are/were you a director / actor? just curious.
39 shoots is insane.
The cinematographer, though I planned the shoot as well.
39 takes isn't as far out as it may seem, though that was the greatest I've ever been involved in.
In a short sequence, every second must have meaning, and must be exact. what might pass in a film, or even in a half hour show, is ruthlessly edited for a ten, fifteen, twenty second or longer commercial. We had to tell an entire story in a few seconds of time, and try to make the viewer want to watch it. So every motion, every pronounced word, blink of the eve, was choreographed.
At any rate, the insulting part is not to the customer, it's to the company. I mean, I've never been eating campbells soup and saw a progressive ad claiming progressive has 40% more chicken and been like, "UH! I'M INSULTED! HOW DARE THEY INSULT MY CHICKEN NOODLE SOUP!1111!11!! If anything, I want to TRY progressive soup.
I don't know about that. There are plenty of persnickity people like me out there. I for one hate Ovaltine. I've never tried Ovaltine, nor do I drink any pre-made chocolate milk. But their ads are so damn smarmy that whenever I hear the word "Ovaltine" I roll my eyes. I am not a Nesquick fanboy nor a chocolate milk fanboy of any kind. I just don't like uppity people and the people in the ads come off as very uppity. It makes no sense whatsoever, but that dislike is transferred to the product.
The "Mac Guy" doesn't come off as a jerk to me, but it's a fine line and I hope they continue to be careful with this type of ad.
They could buy the entire sponsorship rights to the car. It would be all white, have three grey logos (top & left & right sides). If it were a normal car, it would not even have a door handle.
They could buy the entire sponsorship rights to the car. It would be all white, have three grey logos (top & left & righ sides). If it were a normal car, it would not even have a door handle.
Comments
Nascar fans are insainly loyal to their drivers, maybe it is time for Apple to sponcer someone in Nextel cup racing..."fast car, faster computer"
Having shot Clairol "Summer Blond" commercials at the beginning of my career, I can agree with what he is saying. Commercial shoots can also be exhausting.
I remember one where we had a young lady sitting on a stool. She had to hold the product up, and say one short sentence.
It required 39 takes.
Dumb blond couldnt get the words right...go figure...lol
Dumb blond couldnt get the words right...go figure...lol
Actually, that was a completely unrelated product. dumb brunette. Not all her fault though.
If you can take a punch (given to Apple in the 80's...) then you can give a punch right back to the monster and maybe even bruise the ego... I know which side I'm on!!!
Bring on the battle...
As opposed to die-hard Mac fanbois, such as yourself?
Exactly! No ad by Microsoft, Dell, et al, would convince me to switch. These ads are not aimed at people like me (or Windows fanboys). They're aimed at the average user that experiences the myriad of problems that plague Windows each and every day. OS X has its problems too but definitely not the magnitude of Windows. I hear the stories every day at work. That's why they have worked and Apple plans to continue them. If someone is insulted that's their problem. Apparently, though, not many are and find the ads interestingly close to the truth.
Based on the British sitcoms I've seen, I think they'd be banned on account of being too witty.
Ouch wash your mouth out with soap you yung wipper snapper.
How dare you sir
How VERY DARE you.
" Hello I look like I'm a PC but I want to use a Mac .." ..
"This add tells me I can't"
The point is the PC character is MUCH more interesting than the Mac. The Mac: "yeah right what ever pass me the bong".. Yawn!
We shouldn't feel that much superior. Apple is well known for their exaggerations.
Hmm, yeah. I've never heard of anyone but Apple who actually exaggerate in their adverts. Not ever. Nope.
Oh, and I wonder what British shows Placebo has seen. Certainly neither Spaced, Black Books or Red Dwarf. Nor can he have seen The Young Ones. Or The Office.
I like Long's character. He's a very nicely rounded mac-user stereotype. The laid back, kinda-hip guy who just wants to be creative and not think about hardware and things too much. The PC character is too derivative in my opinion. What they SHOULD have done was have Long as both characters, playing them differently, with different make-up and drabber, greyer clothes. The jokes are funny, I just don't like that they're pickin' on the poor, "uncool" office worker guy. Would be fairer if they were on equal terms, but fair is not always funny. In fact, it rarely is.
If they're still on about The Break Up, why didn't just go full-blow and talk about Galaxy Quest? Jeez. ^_^
Having shot Clairol "Summer Blond" commercials at the beginning of my career, I can agree with what he is saying. Commercial shoots can also be exhausting.
I remember one where we had a young lady sitting on a stool. She had to hold the product up, and say one short sentence.
It required 39 takes.
hey Mel, are/were you a director / actor? just curious.
39 shoots is insane.
And the Mac ads certainly do that. I think Apple should be advertising Leopard more (albiet that it is a little soon for that). Leopard could be used as a MAJOR marketing for getting people to buy a Mac. I mean, I know that when I do an OS upgrade, it really is like getting a new mac for me. Buying a Mac with freshly released OS would make a very good impression on switchers.
As far as the insulting part. We'll to be honest one of the more effective methods of advertising is insulation of your competator.
At any rate, the insulting part is not to the customer, it's to the company. I mean, I've never been eating campbells soup and saw a progressive ad claiming progressive has 40% more chicken and been like, "UH! I'M INSULTED! HOW DARE THEY INSULT MY CHICKEN NOODLE SOUP!1111!11!! If anything, I want to TRY progressive soup.
Hmm, yeah. I've never heard of anyone but Apple who actually exaggerate in their adverts. Not ever. Nope.
Apparently, you missed the point completely. It isn't that others don't exaggerate. The response is to the idea that Apple's ads are correct, which they are partly, at best.
I suppose that two wrongs make a right as well, to you.
[/QUOTE]
hey Mel, are/were you a director / actor? just curious.
39 shoots is insane.
The cinematographer, though I planned the shoot as well.
39 takes isn't as far out as it may seem, though that was the greatest I've ever been involved in.
In a short sequence, every second must have meaning, and must be exact. what might pass in a film, or even in a half hour show, is ruthlessly edited for a ten, fifteen, twenty second or longer commercial. We had to tell an entire story in a few seconds of time, and try to make the viewer want to watch it. So every motion, every pronounced word, blink of the eve, was choreographed.
Said it before I will say it again, they need to sponsor a Nascar Nextel Cup car.
It would look too cluttered for Apple's tastes.
At any rate, the insulting part is not to the customer, it's to the company. I mean, I've never been eating campbells soup and saw a progressive ad claiming progressive has 40% more chicken and been like, "UH! I'M INSULTED! HOW DARE THEY INSULT MY CHICKEN NOODLE SOUP!1111!11!! If anything, I want to TRY progressive soup.
I don't know about that. There are plenty of persnickity people like me out there. I for one hate Ovaltine. I've never tried Ovaltine, nor do I drink any pre-made chocolate milk. But their ads are so damn smarmy that whenever I hear the word "Ovaltine" I roll my eyes. I am not a Nesquick fanboy nor a chocolate milk fanboy of any kind. I just don't like uppity people and the people in the ads come off as very uppity. It makes no sense whatsoever, but that dislike is transferred to the product.
The "Mac Guy" doesn't come off as a jerk to me, but it's a fine line and I hope they continue to be careful with this type of ad.
It would look too cluttered for Apple's tastes.
They could buy the entire sponsorship rights to the car. It would be all white, have three grey logos (top & left & right sides). If it were a normal car, it would not even have a door handle.
They could buy the entire sponsorship rights to the car. It would be all white, have three grey logos (top & left & righ sides). If it were a normal car, it would not even have a door handle.
you mean like this from the movie "Cars"?
you mean like this from the movie "Cars"?
Spooky. I've seen the movie but I probably missed that one.