As far as giving incentives, it would be pretty cool, but apple is NOTORIOUSLY stingy when it comes to incentives for any outside sales force or anyone besides their store and company employees.
This is how Apple is able to retain their premium brand status, while every other brand simply becomes another part of the din and clutter.
We have Mac 'Podia' in our electrical retailers and the staff are hopeless. I overheard one of them saying the best thing about the Mac is that it now has Intel Processors so it can run Windows! - I bit my lip.
There is some value in having a Mac 'presence' but unless they're sold on their own merits they'll just be an expensive Windows machine to most consumers.
We have Mac 'Podia' in our electrical retailers and the staff are hopeless. I overheard one of them saying the best thing about the Mac is that it now has Intel Processors so it can run Windows! - I bit my lip.
There seems to be some debate about whether BestBuy customers will be interested in Apple computers. I say that Apple doesn't have to sell a single unit through BestBuy to make the program a success. Why? Because the majority of BestBuy's customers would probably never walk into an Apple Store but will be curious enough to take a look at the Mac if they accidentally run right into the Mac section while shopping for other stuff at BestBuy. Once they see the Mac face-to-face, the trance is broken?a seed is planted that, for a certain fortunate percentage of these former Windows dullards, will eventually flower into the purchase of their first Mac.
It would good for more than just the switchers. Before the Madison store opened I had to drive three hours to Des Moines, Chicago, or Milwaukee to so much as see a Mac. In other words, I have to plan my entire day and spend $50 in gas money for half an hour at the Apple store. Madison is better, but still pretty inconvenient. Best Buy is two minutes away.
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Odd how some retailers decide not to support the fastest growing, affluent customer base on the web.
Comments
As far as giving incentives, it would be pretty cool, but apple is NOTORIOUSLY stingy when it comes to incentives for any outside sales force or anyone besides their store and company employees.
This is how Apple is able to retain their premium brand status, while every other brand simply becomes another part of the din and clutter.
There is some value in having a Mac 'presence' but unless they're sold on their own merits they'll just be an expensive Windows machine to most consumers.
McD
We have Mac 'Podia' in our electrical retailers and the staff are hopeless. I overheard one of them saying the best thing about the Mac is that it now has Intel Processors so it can run Windows!
You should have bitten their lip!
You should have bitten their lip!
Tried to PM you spammy, not accepting messages?
How about that CLWR?
CHA CHING!
Tried to PM you spammy, not accepting messages?
How about that CLWR?
CHA CHING!
Holy $#@!!%! I didn't even know it jumped! Wow! I'm glad I got in early enough on that one. FTW!!!
(btw, I don't do PMs...I prefer to communicate on the public boards...
There seems to be some debate about whether BestBuy customers will be interested in Apple computers. I say that Apple doesn't have to sell a single unit through BestBuy to make the program a success. Why? Because the majority of BestBuy's customers would probably never walk into an Apple Store but will be curious enough to take a look at the Mac if they accidentally run right into the Mac section while shopping for other stuff at BestBuy. Once they see the Mac face-to-face, the trance is broken?a seed is planted that, for a certain fortunate percentage of these former Windows dullards, will eventually flower into the purchase of their first Mac.
It would good for more than just the switchers. Before the Madison store opened I had to drive three hours to Des Moines, Chicago, or Milwaukee to so much as see a Mac. In other words, I have to plan my entire day and spend $50 in gas money for half an hour at the Apple store. Madison is better, but still pretty inconvenient. Best Buy is two minutes away.
Wow. CLWR closed at 33.30! Hurray!
Backtomac-
Wow. CLWR closed at 33.30! Hurray!
Booya, skee daddy!
You should have bitten their lip!
...to rip my shirt off revealing an Apple full back-tatoo and give him a 'Red Dragon' kiss before he could say anything else...
...but I resisted. Probably not a good look.
* Microsoft Internet Explorer 5.x
* Microsoft Internet Explorer 6.x (Click here to download the latest IE browser)
* Netscape Navigator 7.x (Click here to download the latest Netscape browser)
Please note that ?beta? versions of web browsers are not supported. If you are an AOL user, please complete your application with an alternate supported browser after you have opened your AOL network connection.
Supported Operating Systems:
* Windows 98
* Windows 2000
* Windows XP
Supported Web Browsers:
* Microsoft Internet Explorer 5.x
* Microsoft Internet Explorer 6.x (Click here to download the latest IE browser)
* Netscape Navigator 7.x (Click here to download the latest Netscape browser)
Please note that ?beta? versions of web browsers are not supported. If you are an AOL user, please complete your application with an alternate supported browser after you have opened your AOL network connection.
Supported Operating Systems:
* Windows 98
* Windows 2000
* Windows XP
Odd how some retailers decide not to support the fastest growing, affluent customer base on the web.
McD