"Proximity" key to Apple's advance into the enterprise

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  • Reply 21 of 35
    swiftswift Posts: 436member
    Obviously this is an important acquisition for the near and longer term. I'm thinking Proximity is profitable, right? That's good for starters. Also, sell Apple's Proximity. It gets your name in the suite. And the underlying tech can branch off in many directions, including better resource handling in the Finder or any app that uses it. You'd see a different window in your open file, maybe. The opportunity is to classify all different kinds of media and to metatag them. That's a good thing.
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  • Reply 22 of 35
    Quote:
    Originally Posted by Johnny Mozzarella


    iPhoto is great for managing Photos but not so good for video.

    More and more people are capturing video clips will their digital cameras and mobile phones.

    We will probably see a consumer video library app added to iLife '08



    Yeah, Apple doesn't manage videos well (yet) and perhaps this purchase is part of that (I don't know the software they bought).



    At a consumer level, I assume part of that is that you simply can't store that much video on your machines. Hard disks will get bigger though (and hopefully Apple will someday let us compress our raw video into a high quality h264!). At a professional level, it's not an issue.



    I know this is going off topic now...

    iPhoto and iMovie are 2 distinct paradigms for how to work with your content (at the moment). iPhoto itself may learn from this software acquisition (assuming it has a great way of finding what you're after). Just one small thing like saving a series of similarly themed photos - or a series of similarly themed video shots - and making it searchable etc, expands the possibilities.



    It's interesting that iPhoto & iMovie could actually be almost identical. You could use one program. A slideshow is a series of photos, placed in an order and given some backing music - a movie is a series of video clips placed in an order and given some backing music. It's virtually the same thing - it's just that iMovie then exports that to a movie file, while iPhoto doesn't. I have often wondered why you can't export a slideshow to iMovie.
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  • Reply 23 of 35
    mcdavemcdave Posts: 1,927member
    Quote:
    Originally Posted by nmcphers


    I was just wondering what this had to do with the enterprise market myself.



    They do qualify it "as defined by creative professionals" (or was that a subsequent edit?).



    I'm thinking this has a dual objective. On the one hand it ties in neatly with their storage solutions and strengthens FCP. On the other, more importantly, as Apple becomes a bigger player in distribution and further consolidates it's position in production, broadcast may feel a little prone/squeezed (there is a possibility Apple could start to bridge these areas). The product line provides a strategic presence in the broadcast area one which could serve to smooth comms & negotiation as this part of the industry inevitably changes.



    Or did I dream it?



    McD
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  • Reply 24 of 35
    swiftswift Posts: 436member
    Quote:
    Originally Posted by GregAlexander


    Yeah, Apple doesn't manage videos well (yet) and perhaps this purchase is part of that (I don't know the software they bought).



    At a consumer level, I assume part of that is that you simply can't store that much video on your machines. Hard disks will get bigger though (and hopefully Apple will someday let us compress our raw video into a high quality h264!). At a professional level, it's not an issue.



    I know this is going off topic now...

    iPhoto and iMovie are 2 distinct paradigms for how to work with your content (at the moment). iPhoto itself may learn from this software acquisition (assuming it has a great way of finding what you're after). Just one small thing like saving a series of similarly themed photos - or a series of similarly themed video shots - and making it searchable etc, expands the possibilities.



    It's interesting that iPhoto & iMovie could actually be almost identical. You could use one program. A slideshow is a series of photos, placed in an order and given some backing music - a movie is a series of video clips placed in an order and given some backing music. It's virtually the same thing - it's just that iMovie then exports that to a movie file, while iPhoto doesn't. I have often wondered why you can't export a slideshow to iMovie.



    You can. Make up your slide show in iPhoto, and export it to whatever form you want, then import it into iMovie as a movie. Can't get much simpler.



    However, for serious placement and editing, it would be far better to import each still into iMovie, in say, 5 second lengths, and then get down to some really controlled motion and audio.
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  • Reply 25 of 35
    eckingecking Posts: 1,588member
    Quote:
    Originally Posted by Joe_the_dragon


    Head less mid-rage desktops are key to Apple's advance into the enterprise



    You might be right about that for office type enterprise, not creatives obviously. But yeah what would an office use? Minis? iMacs?
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  • Reply 26 of 35
    Quote:
    Originally Posted by Swift


    You can. Make up your slide show in iPhoto, and export it to whatever form you want, then import it into iMovie as a movie. Can't get much simpler.



    However, for serious placement and editing, it would be far better to import each still into iMovie, in say, 5 second lengths, and then get down to some really controlled motion and audio.



    You are right - either of these are possible. But neither is ideal. I do the second now, if necessary.



    iPhoto's slideshows are pretty good though. Automatically adjusting the length of stills to fit the music, fading between stills, ken burns if you like it. It takes a lot of time to make iMovie simulate a slideshow



    Why not allow us to drag a slideshow into iMovie, and have iMovie natively show it as a series of stills of whatever length, (including chapter markers?), with fades between them etc. Then allow me to edit that, add some motion clips, perhaps use some themes etc.
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  • Reply 27 of 35
    mcdavemcdave Posts: 1,927member
    Quote:
    Originally Posted by ecking


    You might be right about that for office type enterprise, not creatives obviously. But yeah what would an office use? Minis? iMacs?



    Wouldn't get them to use iMacs, they defeat the component paradigm; you have to replace the whole unit of the screen fails but by going with components you increase the chance of failure in the first place. This way IT get to solve the problem they create - everyone keeps their jobs. Also why would an empire-building IT Manager bring on a platform that all but eliminates 1st & 2nd level support through sensible design?



    (apologies for the rant but most IT Depts I deal with have become self-serving/perpetuating at the expense of the business productivity they're supposed to enhance )



    McD
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  • Reply 28 of 35
    Quote:
    Originally Posted by ecking


    You might be right about that for office type enterprise, not creatives obviously. But yeah what would an office use? Minis? iMacs?



    the minis are too small and too hard change parts in them.

    also they still use laptop parts in a desk top.
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  • Reply 29 of 35
    Quote:
    Originally Posted by Joe_the_dragon


    Head less mid-rage desktops are key to Apple's advance into the enterprise



    Yes! Also key is that Apple provide solutions to compete with Active Directory, Exchange, Office, Outlook, Sharepoint, SQL Server, etc.
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  • Reply 30 of 35
    tenobelltenobell Posts: 7,014member
    Quote:

    the minis are too small and too hard change parts in them.

    also they still use laptop parts in a desk top.



    Geez Joe do you have to bring this into every thread.



    I seriously suggest you take a trip to 1 Infinite Loop Cupertino California. And refuse to leave until you've been heard. You would have a much better chance of getting what you want.
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  • Reply 31 of 35
    Quote:
    Originally Posted by Macvault


    Yes! Also key is that Apple provide solutions to compete with Active Directory, Exchange, Office, Outlook, Sharepoint, SQL Server, etc.



    OS X Server has: OpenDirectory, OpenLDAP, Squirrelmail, Postfix, Mailman, Jabber, Apache, Samba, Kerberos, Tomcat, JBoss, WebObjects, QuickTime Streaming Server, IChat Server, Blojsom Weblog Server, Netboot, Cluster capabilities with XGrid etc... Runs Oracle 10g, Sybase, OpenBase but we need: IBM's WebSphere (Developer and Server port to OS X) and BEA's WebLogic to really enter the Enterprise market!
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  • Reply 32 of 35
    vinney57vinney57 Posts: 1,162member
    Quote:
    Originally Posted by Hobbes


    Folks. "Enterprise" in the computer industry has a very specific meaning. It means the huge market of computers for large mainstream businesses.



    The creative departments of large media and broadcast organizations is *not* "Enterprise".



    This segment is creative professionals, a market where Apple has had a long-held significant presence, and of which FCP is a key strategy.



    FCP has NOTHING to do with a push for Enterprise.



    The analyst quoted here is either naively or foolishly mixing the two terms, and the iLife reference is also off-base. The analysis is at best confused and at worst incompetent.



    I have to agree with you wholeheartedly (once again). The term 'enterprise' doesn't fit right with me for this particular market sector. They ain't wearing suits!
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  • Reply 33 of 35
    vinney57vinney57 Posts: 1,162member
    http://www.proximitygroup.com/media/...ox/FCPDemo.mov



    Linky to vidi of Proximity integrating with FCP
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  • Reply 34 of 35
    tenobelltenobell Posts: 7,014member
    Quote:

    I have to agree with you wholeheartedly (once again). The term 'enterprise' doesn't fit right with me for this particular market sector. They ain't wearing suits!



    Broadcast television is actually more the business end not so much the creative end. If you ever visit Rockerfeller Center NBC headquaters. Its just as corporate as GM, AT&T, or IBM, you generally see people in business attire. The same with ABC, CBS, Time Warner, Viacom, CNN, Cox Communications, Fox. They all exist in New York corporate towers.



    Filmed television is the creative end and most of those companies are the polar opposite. They exist in funky renovated buildings in Hollywood, West Hollywood, Culver City and Santa Monica. It's here you will see people coming to work in T-shirts, ripped jeans, and flip flops.
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  • Reply 35 of 35
    mcdavemcdave Posts: 1,927member
    Quote:
    Originally Posted by vinney57


    I have to agree with you wholeheartedly (once again). The term 'enterprise' doesn't fit right with me for this particular market sector. They ain't wearing suits!



    Depends on how may workstations and complexity of the infrastructure (media storage infrastructure can be v.complex & far more demanding than regular corporate) but they may even make it to 'enterprise' especially if the Macs bleed out into the corporate networks.



    Workstations doing work, whatever next?
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