BMW new iCar !
Congrats to BMW !
First truly viral marketing add subliminally exploiting iPhone, iPod and Apple secrecy.
Very well done.
http://www.bmw.com/com/en/index_highend.html
This is future hardware...but the road drivable kind.
First truly viral marketing add subliminally exploiting iPhone, iPod and Apple secrecy.
Very well done.
http://www.bmw.com/com/en/index_highend.html
This is future hardware...but the road drivable kind.
Comments
Slow to load (on a high speed connection) and then slow to get to the friggin' point!
That site is annoying. Cool nonetheless, but annoying.
I agree. The music makes me sick.
But the initial "gadget morphing" sequence is very cool.
These guys are really catering to the iPod generation...
Wel,... time to buy more Apple stock...
Upsss... I just realized the 1 series is NOT available on the US. Sorry bout that.
I have the 5 door 120d and will go fo the 3 door soon, I guess.
It's on bmw.com FFS!
Truly viral?!
It's on bmw.com FFS!
So ? Viral in the sense that exploits the iPod/Apple product rumour concepts.
A virus can infect an elephant too...