So if I'm running a lame old windows os and thinking about upgrading to Vista I'm not going to think twice after seeing this ad? Or maybe my pc is really old and I'm thinking about upgrading to a new pc. Oh, but it will come with Vista, damn!
I think Apple knows exactly who they are appealing to with this ad and it's brilliant. Those who have already shelled out the bucks for vista or a new pc are not about to pitch them and buy a mac. It's those who are about to upgrade that might think twice.
Fair enough. I have to admit you have a point there. But I doubt this ads will be able to withstand the full Vista juggernaut, but if it helps a few people dive out of the way of the Vista steamroller, that's cool.
...The other featured a famous female distance runner being accosted by a Texas-Chainsaw-Massacre-like maniac, and she outruns him while he doubles over in exhaustion...
I vaguely remember that, that's quite old, like 10 years back or something, at least... It was not too shabby.
In the same theme though, maybe 10 years back they had a fairly close, tracking shot of a runner in Nike running across a desert.
"The runner is wearing Nike" ... Then they pulled back and showed the cameraman (with full harness and steadicam and camera rig) ... "The cameraman is wearing Adidas". 8)
Hopefully it means we'll have some commercials highlighting features/programs in Leopard. Sure you gain some interest by some people but you can't keep feeding them the same crap (the current ads). Show us something new and enticing. Something that makes us go, "Damn, now I gotta check that out."
It's going to be a big challenge. But here's a start now.
Comments
So if I'm running a lame old windows os and thinking about upgrading to Vista I'm not going to think twice after seeing this ad? Or maybe my pc is really old and I'm thinking about upgrading to a new pc. Oh, but it will come with Vista, damn!
I think Apple knows exactly who they are appealing to with this ad and it's brilliant. Those who have already shelled out the bucks for vista or a new pc are not about to pitch them and buy a mac. It's those who are about to upgrade that might think twice.
Fair enough. I have to admit you have a point there. But I doubt this ads will be able to withstand the full Vista juggernaut, but if it helps a few people dive out of the way of the Vista steamroller, that's cool.
...The other featured a famous female distance runner being accosted by a Texas-Chainsaw-Massacre-like maniac, and she outruns him while he doubles over in exhaustion...
I vaguely remember that, that's quite old, like 10 years back or something, at least... It was not too shabby.
In the same theme though, maybe 10 years back they had a fairly close, tracking shot of a runner in Nike running across a desert.
"The runner is wearing Nike" ... Then they pulled back and showed the cameraman (with full harness and steadicam and camera rig) ... "The cameraman is wearing Adidas". 8)
Anyways true runners wear NewBalance.
Hopefully it means we'll have some commercials highlighting features/programs in Leopard. Sure you gain some interest by some people but you can't keep feeding them the same crap (the current ads). Show us something new and enticing. Something that makes us go, "Damn, now I gotta check that out."
It's going to be a big challenge. But here's a start now.