Not only is jsg's numbers wrong, he misunderstood the article completely.
The references stated to 4 and 8 % are not sales related. They are in reference to ASP, that is average selling price. Entirely different.
What is not understood in this broker''s releases i.e., "?brief research note(s) (are routinely) distributed to clients?" are only in part, and without the previous releases for comparison, it can be quite confusing. In particular, for the first time reader or certainly when only seeing these client releases as they occassionally post here.
As you rightfully pointed out, "2nd quarter '06, Apple shipped 1,112,000 computers." And when one compares that data to this broker's projections, it is significant.
One of the problems we have here (and other sites have this problem as well), is that people seem to think that the brief release these companies make about some of the conclusions to their reports, are the complete report.
As someone who has, upon occasion, bought a complete report, I can state that that is not the case. Without knowing all of the background in the 100 or more pages of the report, it can be difficult to realize just what is being said. The supporting evidence is not publicly available.
Sometimes, if one doesn't read analysts reports, the information presented is difficult to make out.
People have to read even the conclusions carefully. I'm not sure that always happens. That's why we see so many aberrant remarks here.
Comments
Not only is jsg's numbers wrong, he misunderstood the article completely.
The references stated to 4 and 8 % are not sales related. They are in reference to ASP, that is average selling price. Entirely different.
What is not understood in this broker''s releases i.e., "?brief research note(s) (are routinely) distributed to clients?" are only in part, and without the previous releases for comparison, it can be quite confusing. In particular, for the first time reader or certainly when only seeing these client releases as they occassionally post here.
As you rightfully pointed out, "2nd quarter '06, Apple shipped 1,112,000 computers." And when one compares that data to this broker's projections, it is significant.
One of the problems we have here (and other sites have this problem as well), is that people seem to think that the brief release these companies make about some of the conclusions to their reports, are the complete report.
As someone who has, upon occasion, bought a complete report, I can state that that is not the case. Without knowing all of the background in the 100 or more pages of the report, it can be difficult to realize just what is being said. The supporting evidence is not publicly available.
Sometimes, if one doesn't read analysts reports, the information presented is difficult to make out.
People have to read even the conclusions carefully. I'm not sure that always happens. That's why we see so many aberrant remarks here.