AT&T: iPhone pre-sales will not be allowed

Posted:
in iPod + iTunes + AppleTV edited January 2014
In a pre-launch channel communications sales brief to its retail stores, wireless carrier AT&T has instructed employees not to form wait lists or conduct pre-sales for Apple's upcoming iPhone.



According to the internal document published at the BoyGeniusReport blog, the world's largest wireless carrier will soon provide its staffers with web based training, workbooks and other iPhone product overviews to help in preparation for next month's launch.



The memo also includes the following notes of interest:

"The exact date has not been announced, specific dates should not be provided to customers.""Sales for the iPhone will be on a first come, first served basis.No wait lists of names will be taken and NO pre-selling is allowed."Two models of the iPhone will be available, a 4GB will retail at $499 and an 8GB will retail at $599.""If asked what the price will be, answer that the prices have been announced as $499 for the 4G and $599 for the 8G, respectively.""There should NOT be any additional speculation/discusson about pricing.""AT&T will be the only wireless carrier in the U.S. launching the iPhone and will have exclusivity for the foreseeable future."

For those interested, a copy of the two-page memo can be seen in its entirety on the following page.



«1

Comments

  • Reply 1 of 26
    david_ocdavid_oc Posts: 90member
    Sounds like this is the answer to all those stories which began:



    A sales rep in my local Cingular/AT&T store said...
  • Reply 2 of 26
    eagerdragoneagerdragon Posts: 318member
    I come up blank on the image for some reason.
  • Reply 4 of 26
    kenaustuskenaustus Posts: 909member
    Pre-sales will not be allowed, but if your friend or family member works in one of those stores you'll find one waiting for you. The paperwork will have been filled out before and you won't even need to be first in line.



    Speaking of lines, it will be interesting to see how many lines develop for the store opening on the first day. Apple Stores will probably have the best supply and the longest lines.
  • Reply 5 of 26
    floccusfloccus Posts: 138member
    "There should NOT be any additional speculation/discusson about pricing."



    Sounds like there's going to be some nice pricing deals going on after the launch when sales start to cool off. And I wonder how many people are going to buy insurance and have their friend "steal" their phone from them so they can get a new one and sell the "old" one to europe or asia???
  • Reply 6 of 26
    michaelbmichaelb Posts: 242member
    No indication on "real" price? That is, what you commit for when signing up on a 2 year voice and data plan.



    Am I correct in thinking that no one can walk into a store, pay $499 and come out with an iPhone WITHOUT having also signed up for a $___ 2-year plan?



    So, everyone knows that the iPhone is $499/$599, but what does an iPhone + plan cost?
  • Reply 7 of 26
    pmjoepmjoe Posts: 565member
    I seriously doubt demand is going to outweigh supply in this case. The hardware itself has probably already been in production for some time. Plus, this device is cost prohibitive for most people. Not to mention that given its unique interface, many are going to want to try before they buy. Anyone who thinks there are going to be lines of people waiting to buy a $600+contract phone outside of a handful of major metro stores is going to be sadly mistaken.
  • Reply 8 of 26
    louzerlouzer Posts: 1,054member
    Quote:
    Originally Posted by floccus View Post


    "There should NOT be any additional speculation/discusson about pricing."



    Sounds like there's going to be some nice pricing deals going on after the launch when sales start to cool off. And I wonder how many people are going to buy insurance and have their friend "steal" their phone from them so they can get a new one and sell the "old" one to europe or asia???



    Well, since the US versions won't be G3, they won't be much use in Europe or Asia. And your faith in human nature is great. Apparently the big apple fans who are clamoring for the iPhone are also big thieves who have no morals! Woohoo! Can't wait for the mac/pc commercial!
  • Reply 9 of 26
    k squaredk squared Posts: 608member
    Quote:
    Originally Posted by kenaustus View Post


    Pre-sales will not be allowed, but if your friend or family member works in one of those stores you'll find one waiting for you. The paperwork will have been filled out before and you won't even need to be first in line.



    I wonder if there are no pre-sales because the iPhone hasn't been FCC approved yet?
  • Reply 10 of 26
    drhamaddrhamad Posts: 24member
    Quote:
    Originally Posted by michaelb View Post


    No indication on "real" price? That is, what you commit for when signing up on a 2 year voice and data plan.



    Am I correct in thinking that no one can walk into a store, pay $499 and come out with an iPhone WITHOUT having also signed up for a $___ 2-year plan?



    So, everyone knows that the iPhone is $499/$599, but what does an iPhone + plan cost?





    Supposedly, that is the price WITH plan. In other words, the price will not be reduced based on a 2-year contract, because it is available ONLY with a 2-year contract.



    Quote:
    Originally Posted by floccus View Post


    "There should NOT be any additional speculation/discusson about pricing."



    Sounds like there's going to be some nice pricing deals going on after the launch when sales start to cool off. And I wonder how many people are going to buy insurance and have their friend "steal" their phone from them so they can get a new one and sell the "old" one to europe or asia???



    Or it could be an indication that there is no new deals in the pipeline, and they don't want people holding off purchases based on bs information.
  • Reply 11 of 26
    kisinkisin Posts: 14member
    Did anyone else notice the "your music, your way" deal? can this mean music downloads from at&t? or iTunes via cellular network? I tought the only way to put music into your iPhone was through iTunes.



    Kisin
  • Reply 12 of 26
    elixirelixir Posts: 782member
    how much is this phone going to cost with a plan? it better be 599 with a 2 year commitment, cuz if not thats bull and this thing wont sell
  • Reply 13 of 26
    fastredfastred Posts: 23member
    Quote:
    Originally Posted by pmjoe View Post


    I seriously doubt demand is going to outweigh supply in this case. The hardware itself has probably already been in production for some time. Plus, this device is cost prohibitive for most people. Not to mention that given its unique interface, many are going to want to try before they buy. Anyone who thinks there are going to be lines of people waiting to buy a $600+contract phone outside of a handful of major metro stores is going to be sadly mistaken.



    Well... we only have to wait and see, don't we. It will be interesting to see



    J.
  • Reply 14 of 26
    Quote:
    Originally Posted by AppleInsider View Post


    According to the internal document published at the BoyGeniusReport blog, the world's largest wireless carrier will soon....





    Now wouldn't that be China Mobile in all honesty ? 45 Mio customers is certainly a large number - but it still does not make it the largest.



    Even Telefonica, Orange, Vodafone and DoCoMo have more cutsomers
  • Reply 15 of 26
    THIS IS FAKE. For a corporate communications bulletin, this sure is sloppily put together. I'm a graphic designer who works for a large company and I produce these types of collateral in a routine basis. This is not how corporate bulletins are sent out, especially if we're talking about the size and scope of AT&T distribution channels, right down to the store.



    Download the PDF and look closer:

    #1. At the bottom section, under "Key Facts:" section, first bullet (the dot) is red but bullets one and two are black. Why?

    #2. On the third bullet, second sentence, the word "respectively" should have a period to end the sentence. And why is this inconsistently green instead of red, per two previous bullets?

    #3. Last bullet, last word -- why is the period in red instead of green?

    #4. Overall, sentences are inconsistently spaced -- most double-space, some single-space after each period.

    #5. Under "Key Selling Points:" section, fourth line bullet -- why is "User Interface" capitalized?

    #6. Most printed internal communications are in black & white (except for the masthead which are pre-printed, so we call them 'shells' in printing lingo).



    I find it hard to believe that an internal communications writer (or graphic designer/production artist) would send out this bulletin with all the errors I mentioned above. Like most companies, AT&T has a writing style-guide for branding purposes and this sales bulletin doesn't cut it.
  • Reply 16 of 26
    I have been reading that people are all over e-bay with this baby. It will interesting to read what is happening to those people and what the auction giant will do about it.



    http://ThunkDifferent.com




  • Reply 17 of 26
    Quote:
    Originally Posted by drhamad View Post


    Supposedly, that is the price WITH plan. In other words, the price will not be reduced based on a 2-year contract, because it is available ONLY with a 2-year contract.



    I'm considering waiting in line and buying an iPhone and turning it over on eBay - I figure I'll do somebody's work by waiting in line for them and make a little extra for my efforts.



    Will it be possible to purchase the iPhone without activating it, so I could sell it to someone else? How would that work?



    Thanks for your help -
  • Reply 18 of 26
    melgrossmelgross Posts: 31,803member
    Quote:
    Originally Posted by freelander51 View Post


    Now wouldn't that be China Mobile in all honesty ? 45 Mio customers is certainly a large number - but it still does not make it the largest.



    Even Telefonica, Orange, Vodafone and DoCoMo have more cutsomers



    How about the 62 million customers that it really has?
  • Reply 19 of 26
    melgrossmelgross Posts: 31,803member
    Quote:
    Originally Posted by ericson1149 View Post


    THIS IS FAKE. For a corporate communications bulletin, this sure is sloppily put together. I'm a graphic designer who works for a large company and I produce these types of collateral in a routine basis. This is not how corporate bulletins are sent out, especially if we're talking about the size and scope of AT&T distribution channels, right down to the store.



    Download the PDF and look closer:

    #1. At the bottom section, under "Key Facts:" section, first bullet (the dot) is red but bullets one and two are black. Why?

    #2. On the third bullet, second sentence, the word "respectively" should have a period to end the sentence. And why is this inconsistently green instead of red, per two previous bullets?

    #3. Last bullet, last word -- why is the period in red instead of green?

    #4. Overall, sentences are inconsistently spaced -- most double-space, some single-space after each period.

    #5. Under "Key Selling Points:" section, fourth line bullet -- why is "User Interface" capitalized?

    #6. Most printed internal communications are in black & white (except for the masthead which are pre-printed, so we call them 'shells' in printing lingo).



    I find it hard to believe that an internal communications writer (or graphic designer/production artist) would send out this bulletin with all the errors I mentioned above. Like most companies, AT&T has a writing style-guide for branding purposes and this sales bulletin doesn't cut it.



    Nothing you've said proves it isn't real.
  • Reply 20 of 26
    melgrossmelgross Posts: 31,803member
    Quote:
    Originally Posted by CoolHandPete View Post


    I'm considering waiting in line and buying an iPhone and turning it over on eBay - I figure I'll do somebody's work by waiting in line for them and make a little extra for my efforts.



    Will it be possible to purchase the iPhone without activating it, so I could sell it to someone else? How would that work?



    Thanks for your help -



    No to everything.
Sign In or Register to comment.