Growth strategy = Plan to infiltrate all price levels to provide serious competition to the numerous cell phone manufacturers and designers.
Apple currently has one model available at one price level. This needs to change quickly. The novelty of a touchscreen will not provide sustainable growth.
They have a strategy but they are totally reliable on one product in the cell phone/smartphone category. That is not good.
First, Apple has a goal. Namely to sell 12 million iPhones by the end of 2008. Second, it clearly has a strategy to satisfy that goal. We have seen part of that strategy with the recent price cut. Third, to claim Apple is relying on one product is silly. The iPhone is merely its first product, which has only been out for two months. Apple will introduce different models. Finally, Apple had a plan for the music player market. It took it a couple of years for the plan to bear fruit.
I agree heavily. Whomever got the idea in their head that there would ever be a smaller version (nano) was confused, and now everyone treats this as some kind of fact. The size NEEDS to reach from your ear to your mouth, the touch aspect needs to be this big, the screen should never be smaller. If anything, it would be great if it were THICKER to allow a real Hard Drive. That would really help those of us who like video. But I believe that will never happen.
Apple will simply grow this product by:
1. Adding memory. For myself, I am holding off buying it until at least 16 gig.
2. Adding better communication, eg, GPS, 3G, etc.
3. Adding real computer features, like spreadsheet, word processing
4. Possibly bluetooth external foldup keyboard
5. Lowering the price even more.
That's my thoughts, folks!
Steve
That's right. If there were such a thing as flexible and bendable screens than maybe Apple could come up with a clamshell shape "xPhone" (you knew that was coming) that could be folded and then open up into a full sized screen. If you can't type on the screen than I don't think Apple will produce it. Apple won't do plastic buttons, as Steve said himself "The problem is really in the bottom 40% -- keyboards that are there whether you need them or not. They have control buttons that are fixed in plastic. Every app wants a different button..." We could all be totally wrong but I think it would be very hard to use multi-touch in a smaller "less costly" form factor. What I could see happening, maybe, is Wi-Fi coming to the other iPods, but you won't see a iPhone nano for awhile, if ever.
I also have doubts there will be a "nano" phone unless it can provide significant competition to all of the free and low-cost phones out there. The iPhone line needs to become 'broader' if not deeper.
As for the iPhone, it desperately needs 3G for the European market, and desperately needs 16GB internal storage. I'm 100% for an all in one phone. Although currently not economically viable, a 32GB iPhone would be so sweet, like really sweet.
First, Apple has a goal. Namely to sell 12 million iPhones by the end of 2008. Second, it clearly has a strategy to satisfy that goal. We have seen part of that strategy with the recent price cut. Third, to claim Apple is relying on one product is silly. The iPhone is merely its first product, which has only been out for two months. Apple will introduce different models. Finally, Apple had a plan for the music player market. It took it a couple of years for the plan to bear fruit.
My thoughts exactly. I'm just wondering how you (Spam-o) can claim to even know they don't have a strategy, especially after two months.
Comments
Growth strategy = Plan to infiltrate all price levels to provide serious competition to the numerous cell phone manufacturers and designers.
Apple currently has one model available at one price level. This needs to change quickly. The novelty of a touchscreen will not provide sustainable growth.
They have a strategy but they are totally reliable on one product in the cell phone/smartphone category. That is not good.
First, Apple has a goal. Namely to sell 12 million iPhones by the end of 2008. Second, it clearly has a strategy to satisfy that goal. We have seen part of that strategy with the recent price cut. Third, to claim Apple is relying on one product is silly. The iPhone is merely its first product, which has only been out for two months. Apple will introduce different models. Finally, Apple had a plan for the music player market. It took it a couple of years for the plan to bear fruit.
I agree heavily. Whomever got the idea in their head that there would ever be a smaller version (nano) was confused, and now everyone treats this as some kind of fact. The size NEEDS to reach from your ear to your mouth, the touch aspect needs to be this big, the screen should never be smaller. If anything, it would be great if it were THICKER to allow a real Hard Drive. That would really help those of us who like video. But I believe that will never happen.
Apple will simply grow this product by:
1. Adding memory. For myself, I am holding off buying it until at least 16 gig.
2. Adding better communication, eg, GPS, 3G, etc.
3. Adding real computer features, like spreadsheet, word processing
4. Possibly bluetooth external foldup keyboard
5. Lowering the price even more.
That's my thoughts, folks!
Steve
That's right. If there were such a thing as flexible and bendable screens than maybe Apple could come up with a clamshell shape "xPhone" (you knew that was coming
I also have doubts there will be a "nano" phone unless it can provide significant competition to all of the free and low-cost phones out there.
Well it could be good looking, easy-to-use, and it could also be an iPod.
And, it could be slim, small, aluminum and colors
What teen wouldn't want that?
Rest assuredly assured Spam, it's a comin'
First, Apple has a goal. Namely to sell 12 million iPhones by the end of 2008. Second, it clearly has a strategy to satisfy that goal. We have seen part of that strategy with the recent price cut. Third, to claim Apple is relying on one product is silly. The iPhone is merely its first product, which has only been out for two months. Apple will introduce different models. Finally, Apple had a plan for the music player market. It took it a couple of years for the plan to bear fruit.
My thoughts exactly. I'm just wondering how you (Spam-o) can claim to even know they don't have a strategy, especially after two months.
My thoughts exactly. I'm just wondering how you (Spam-o) can claim to even know they don't have a strategy, especially after two months.
First time I've been called Spam-O, but whatever...
Well it could be good looking, easy-to-use, and it could also be an iPod.
And, it could be slim, small, aluminum and colors
What teen wouldn't want that?
Rest assuredly assured Spam, it's a comin'
I still hope they make a clamshell version...