"Bottom line is the iPod mix for December appears to be favoring higher average selling price (ASP) iPods compared to our model," the analyst advised clients, noting that he had previously been forecasting for as much as 38 percent of the holiday iPod mix to be comprised of the low-cost iPod shuffles.
I can attest to the gravitational pull report. I was at the Green Hills Mall in Nashville on Black Friday, and the mall didn't seem that crowded, but the Apple Store was shoulder-to-shoulder. Of course, there were at least 10-15 employees in that crowd.
Although we didn't purchase anything, I showed my dad the iPod Touch, the iPhone (he played with Google Maps for 15 minutes) and the new Macbooks. He walked out saying, "After seeing what they're doing all-around now, I'm going to buy some Apple stock."
Piper Jaffray will do anything to drive Apple's stock higher as many have options on it for 2008. Pathetic to say the least. It used to be that lawyers were the bain of society now I'm convinced it is investment bankers, et al.
You may find interesting the exclusive interview I published today with Alex Frankel, the author of "Punching In." It's an account of front-line jobs he had at companies like Gap, Starbucks, UPS and Apple during a two-year project. We cover specifically his Apple Store insights:
You may find interesting the exclusive interview I published today with Alex Frankel, the author of "Punching In." It's an account of front-line jobs he had at companies like Gap, Starbucks, UPS and Apple during a two-year project. We cover specifically his Apple Store insights:
I can attest to the gravitational pull report. I was at the Green Hills Mall in Nashville on Black Friday, and the mall didn't seem that crowded, but the Apple Store was shoulder-to-shoulder. Of course, there were at least 10-15 employees in that crowd.
Although we didn't purchase anything, I showed my dad the iPod Touch, the iPhone (he played with Google Maps for 15 minutes) and the new Macbooks. He walked out saying, "After seeing what they're doing all-around now, I'm going to buy some Apple stock."
Hope he checks out the price and the PE first. He should realize he's far from the first person to say those words.
Analysts for investment bank Piper Jaffray spent six hours this past weekend monitoring traffic at mall-based Apple retail stores and found that the shops exerted a gravitational pull on shoppers who came within 25 feet of the entranceways.
When I read the headline, I thought it was about the effect that an Apple store can have on the stores in its vicinity.
On a visit to Toronto a year ago, I dropped into the Yorkdale shopping mall, a very large and mostly high end facility. The Apple store was packed and I overheard a manager comment on how the store was not only the busiest one in the mall, it appeared to be driving business in stores around them.
As one neighboring store employee had passed on, "Yeah, they come into my store wondering what was on sale in yours (Apple). Obviously, they either feel guilty for bothering us, but in any case, they look around and sometimes purchase. Whereas they wouldn't have even bother to look in before. " Another apparently had commented that they once thought they had one of the poorest locations in the mall. Not anymore.
Sadly to say, I was in town a couple of weeks ago and made my usual visit. Traffic was still high. However, the one comment that was most striking was, "You can get the Macbook Pro in Buffalo for $400 cheaper." To which another added, Or get an iPhone with the difference!" Perhaps the stores next door should have a talk with Apple Canada.
So more people are coming in and buying stuff on Black Friday sale day, the first "official" begining of Christmas shopping day, compared to some random day in august?
Big surprise, does this "analyst" actually get paid to do this or just some fanatic hanging around apple stores counting people and stating the obvious.
Specifically, analyst Gene Munster and his team found that 27 percent of people walking within 25-feet of an Apple store entrance wound up entering the store.
ummm... did anyone think about the fact that anyone who had planned on going to the store in advanced, had to get within 25 feet of the door before entering, so their numbers count everyone, not just people being drawn in on a whim, but those that wanted to go in before, or even made a special trip there just for the store...
I'm not really sure what any of these numbers prove... maybe the small number of purchases were by people not going in on a whim? who knows.. this whole set of data is pretty meaningless with no comparisons.
We have a number of Apple stores in Southern California and it doesn't matter what time of day I go in, or which store but they are always PACKED. And this has been happening for months and months....not just as of late. It's kind of annoying because sometimes one has to wait to even check out a machine or iPod but at the same time it's cool to see the attention they're getting.
I think I can see a pattern here now. Clearly Apple is working to time travel so that it may right past Apple Computer Inc. missteps that allowed Microsoft Windows to become the dominant OS. Perhaps instead of giving M$ a Mac to develop software for, this time they'll give them a copy of pong; probably have a special pirate flag ready for the event and everything
it's a retail thing, basically stores do better when more people cross in front of it. i bet this is standard analysis for store placement in a mall or on a street. location location location so why does macdonalds or starbucks want corners.....traffic flow. macdonalds and starbucks knows exactly what their percentage is. i bet most would kill for 27% that's huge, considering the tracfic around apple new york, chicago etc. WOW
it's a retail thing, basically stores do better when more people cross in front of it. i bet this is standard analysis for store placement in a mall or on a street. location location location so why does macdonalds or starbucks want corners.....traffic flow. macdonalds and starbucks knows exactly what their percentage is. i bet most would kill for 27% that's huge, considering the tracfic around apple new york, chicago etc. WOW
The most interesting aspect of this analysis is that Apple stores are becoming anchor stores despite their small size compared to large department stores. That people might be going to one mall over another because of the presence of an Apple store. Surely Apple and their top-notch negotiators will use this to their advantage when renewing their lease contracts.
My observations suggest that McDonalds too exerts a gravitational pull, with a whopping 93% of those coming within twenty-five feet of the entrance actually going in and 100% of entrants making a purchase.
My observations suggest that McDonalds too exerts a gravitational pull, with a whopping 93% of those coming within twenty-five feet of the entrance actually going in and 100% of entrants making a purchase.
Beat that, Apple!
I should apply for a science grant.
For a mall location that would be quite impressive but for a brick-and-mortar store that would be low.
Comments
Although we didn't purchase anything, I showed my dad the iPod Touch, the iPhone (he played with Google Maps for 15 minutes) and the new Macbooks. He walked out saying, "After seeing what they're doing all-around now, I'm going to buy some Apple stock."
Author interview: “Punching In” at the Apple Store
You may find interesting the exclusive interview I published today with Alex Frankel, the author of "Punching In." It's an account of front-line jobs he had at companies like Gap, Starbucks, UPS and Apple during a two-year project. We cover specifically his Apple Store insights:
Author interview: ?Punching In? at the Apple Store
That was very informative.
I can attest to the gravitational pull report. I was at the Green Hills Mall in Nashville on Black Friday, and the mall didn't seem that crowded, but the Apple Store was shoulder-to-shoulder. Of course, there were at least 10-15 employees in that crowd.
Although we didn't purchase anything, I showed my dad the iPod Touch, the iPhone (he played with Google Maps for 15 minutes) and the new Macbooks. He walked out saying, "After seeing what they're doing all-around now, I'm going to buy some Apple stock."
Hope he checks out the price and the PE first. He should realize he's far from the first person to say those words.
Analysts for investment bank Piper Jaffray spent six hours this past weekend monitoring traffic at mall-based Apple retail stores and found that the shops exerted a gravitational pull on shoppers who came within 25 feet of the entranceways.
When I read the headline, I thought it was about the effect that an Apple store can have on the stores in its vicinity.
On a visit to Toronto a year ago, I dropped into the Yorkdale shopping mall, a very large and mostly high end facility. The Apple store was packed and I overheard a manager comment on how the store was not only the busiest one in the mall, it appeared to be driving business in stores around them.
As one neighboring store employee had passed on, "Yeah, they come into my store wondering what was on sale in yours (Apple). Obviously, they either feel guilty for bothering us, but in any case, they look around and sometimes purchase. Whereas they wouldn't have even bother to look in before. " Another apparently had commented that they once thought they had one of the poorest locations in the mall. Not anymore.
Sadly to say, I was in town a couple of weeks ago and made my usual visit. Traffic was still high. However, the one comment that was most striking was, "You can get the Macbook Pro in Buffalo for $400 cheaper." To which another added, Or get an iPhone with the difference!" Perhaps the stores next door should have a talk with Apple Canada.
Big surprise, does this "analyst" actually get paid to do this or just some fanatic hanging around apple stores counting people and stating the obvious.
Specifically, analyst Gene Munster and his team found that 27 percent of people walking within 25-feet of an Apple store entrance wound up entering the store.
ummm... did anyone think about the fact that anyone who had planned on going to the store in advanced, had to get within 25 feet of the door before entering, so their numbers count everyone, not just people being drawn in on a whim, but those that wanted to go in before, or even made a special trip there just for the store...
I'm not really sure what any of these numbers prove... maybe the small number of purchases were by people not going in on a whim? who knows.. this whole set of data is pretty meaningless with no comparisons.
it's a retail thing, basically stores do better when more people cross in front of it. i bet this is standard analysis for store placement in a mall or on a street. location location location so why does macdonalds or starbucks want corners.....traffic flow. macdonalds and starbucks knows exactly what their percentage is. i bet most would kill for 27% that's huge, considering the tracfic around apple new york, chicago etc. WOW
The most interesting aspect of this analysis is that Apple stores are becoming anchor stores despite their small size compared to large department stores. That people might be going to one mall over another because of the presence of an Apple store. Surely Apple and their top-notch negotiators will use this to their advantage when renewing their lease contracts.
Beat that, Apple!
I should apply for a science grant.
My observations suggest that McDonalds too exerts a gravitational pull, with a whopping 93% of those coming within twenty-five feet of the entrance actually going in and 100% of entrants making a purchase.
Beat that, Apple!
I should apply for a science grant.
For a mall location that would be quite impressive but for a brick-and-mortar store that would be low.
Yes, I'm aware you weren't being serious.