If we're in agreement on the idea, then you're misusing words.
Price fixing is when the wholesaler unilaterally sets the retail price which the retailer may not deviate. It could also be if an industry colludes to set a certain price, but not if a single wholesaler sets their wholesale price. Wholesalers are free to set whatever wholesale price they want, it's their product. The wording you use suggests that the retailers should unilaterally set the wholesale price, which I think is just as wrong.
Apple & the wholesalers will agree whatever price for wholesale - there's always a degree of negotiation especially with Apple being the third largest music retailer. The original point was that retailer should be able to sell at whatever retail price they decide not be dictated to by wholesalers. Especially when the wholesalers have no real clue of the cost model for technical delivery and are out of the loop - which I think is the real point here. This is just another example of media wholesalers trying to maintain market control.
You could argue let the the wholesalers charge what they want and the public decide but there's a whole delivery platform at stake here in which Apple have a sizeable investment and who's failure could easily break them commercially.
Comments
If we're in agreement on the idea, then you're misusing words.
Price fixing is when the wholesaler unilaterally sets the retail price which the retailer may not deviate. It could also be if an industry colludes to set a certain price, but not if a single wholesaler sets their wholesale price. Wholesalers are free to set whatever wholesale price they want, it's their product. The wording you use suggests that the retailers should unilaterally set the wholesale price, which I think is just as wrong.
Apple & the wholesalers will agree whatever price for wholesale - there's always a degree of negotiation especially with Apple being the third largest music retailer. The original point was that retailer should be able to sell at whatever retail price they decide not be dictated to by wholesalers. Especially when the wholesalers have no real clue of the cost model for technical delivery and are out of the loop - which I think is the real point here. This is just another example of media wholesalers trying to maintain market control.
You could argue let the the wholesalers charge what they want and the public decide but there's a whole delivery platform at stake here in which Apple have a sizeable investment and who's failure could easily break them commercially.
McD