Report: Apple reduces iPhone orders for second quarter
Slow European sales have caused Apple to reduce its iPhone shipment expectations for the second fiscal quarter ending March by as much as 50 percent, according to published report.
Citing sources at the Cupertino-based company's component suppliers, the Chinese-language Economic Daily News said second-quarter iPhone shipments have been cut from 2 million units to about 1.0 - 1.2 million.
Slow sales of the touch-screen handset in Europe are to blame for the move, the Daily News said, without providing any further details.
During last week's Macworld Expo, Apple chief executive Steve Jobs reported overall sales of more than 4 million iPhones to date, adding that the company is sustaining a daily sales rate of about 20,000 units.
At that rate, Apple should be on track to report sales of approximately 1.8 million units for the March quarter, which runs contrary to the claims by the Daily News .
Additionally, it should be noted that Apple often seeks to operate under a dual supplier strategy, where, for instance, it would source the iPhone's touch-screen component from not one but two distinct suppliers.
Therefore, reports out of individual component suppliers may not be representative of the company's overall plans and targets.
Citing sources at the Cupertino-based company's component suppliers, the Chinese-language Economic Daily News said second-quarter iPhone shipments have been cut from 2 million units to about 1.0 - 1.2 million.
Slow sales of the touch-screen handset in Europe are to blame for the move, the Daily News said, without providing any further details.
During last week's Macworld Expo, Apple chief executive Steve Jobs reported overall sales of more than 4 million iPhones to date, adding that the company is sustaining a daily sales rate of about 20,000 units.
At that rate, Apple should be on track to report sales of approximately 1.8 million units for the March quarter, which runs contrary to the claims by the Daily News .
Additionally, it should be noted that Apple often seeks to operate under a dual supplier strategy, where, for instance, it would source the iPhone's touch-screen component from not one but two distinct suppliers.
Therefore, reports out of individual component suppliers may not be representative of the company's overall plans and targets.
Comments
Slow European sales have caused Apple to reduce its iPhone shipment expectations for the second fiscal quarter ending March by as much as 50 percent, according to published report.
Citing sources at the Cupertino-based company's component suppliers, the Chinese-language Economic Daily News said second-quarter iPhone shipments have been cut from 2 million units to about 1.0 - 1.2 million.
Citing sources?as you have done does not support you referencing to it as a "report," "published" or otherwise.
Why does AI have to refer to Apple as "the Cupertino-based company" or "the Cupertino, Calif.-based firm" in every news article?
Variation. How many other synonyms to "Apple Inc." can you think of?
/Adrian
Due to recent loses the stock is a good buy. If they can cause the price to trop a few more bucks then that's extra profit. By the time the report is refuted they will have already purchased stock at the new low price
It's all a game to these people. Stock Market = Legalized Gambling
Kick the little guy when he's down
Talk about OVER RATED - let's look at Google! A company that has no products, just a TON of hype, and look where their stock is???
I guest it's about time, for them to start getting sued by EVERYONE who uses the internet …
Skip
There goes Steve's 10 Million projection. Expect to see more AAPL decline.
I'm not so sure. I think the success of the iPhone is almost completely dependent on the SDK being released next month. That will either make or break it as a "platform" instead of a one-off stunt. If they release an SDK that is nothing more than Dashboard widgets, the iPhone is probably doomed. If they release a sandboxed Cocoa with Objective-C, Python, JavaScript, and dare I ask for Java then the iPhone (and iPod Touch) become the next Big Thing and start cannibalizing MacBook Air sales (that's a good thing, IMHO).
I would agree. ALL of the nay-sayers are having a field day.
Kick the little guy when he's down
Talk about OVER RATED - let's look at Google! A company that has no products, just a TON of hype, and look where their stock is???
I guest it's about time, for them to start getting sued by EVERYONE who uses the internet …
Skip
For a company with no products, they make an AWFUL LOT of money!
Their products are your eyes.
Think about it - we all know that a 3G phone is in the pipeline
3G network are ubiquitous in Europe
A 2 Year contract for the phone seriously blocks your options for the near future.
I for once -just being a very representative sample of 1- am waiting until a 3G model comes out. I have been battling with EDGE on my E50 for long enough to appreciate the benefits of a faster connection. I rather buy an iPod Touch instead. Yes-I dont have a phone, but wait until Skype churns out a Skype client for this platform (once the SDK is out).
Ok I will have two devices -so what.
In order to succeed in the European market Apple needs to churn out a 3G HSDPA version *fast*
And I already deplore all the early adopters who will be bogged down by a two year contract. It shows : never by a model with a Dot 0 revision
For any company in the consumer market watching inventories closely while the economic issues play out is very smart - and Apple is a pretty smart company.
Variation. How many other synonyms to "Apple Inc." can you think of?
/Adrian
For a long time, it didn't vary. AI used just one single ridiculously long and stuffy way to say "Apple".
It's unnecessary. Variation by itself does not make better copy, especially if they are switching among three stuffy ways to refer to Apple. The only good reason to put it in there is to clarify who it is, and that's completely not necessary.
I'm not so sure. I think the success of the iPhone is almost completely dependent on the SDK being released next month. That will either make or break it as a "platform" instead of a one-off stunt. If they release an SDK that is nothing more than Dashboard widgets, the iPhone is probably doomed. If they release a sandboxed Cocoa with Objective-C, Python, JavaScript, and dare I ask for Java then the iPhone (and iPod Touch) become the next Big Thing and start cannibalizing MacBook Air sales (that's a good thing, IMHO).
That plus some sort of penetration in Asia.
Talk about OVER RATED - let's look at Google! A company that has no products, just a TON of hype, and look where their stock is???
No products? That may be technically true, but it's still a false argument. A product isn't necessary if you can make your money on services.
I agree that their price is too high for their earnings, but they are making plenty of money, for a company that you oddly suggest has nothing to sell.
There goes Steve's 10 Million projection. Expect to see more AAPL decline.
They've already sold four million, and sold 2.5 million last quarter. Even if they only sell 1.5 million a quarter, they can hit the projection. There are suggestions by Apple and AT&T that the 3G model will be available this year too.
They've already sold four million, and sold 2.5 million last quarter. Even if they only sell 1.5 million a quarter, they can hit the projection. There are suggestions by Apple and AT&T that the 3G model will be available this year too.
You obviously weren't paying attention during the conference call......
Peter Oppenheimer:
"I’ll leave the analysis to you but we’re very happy with iPhone momentum. Our customers are raving about their iPhones and we remain confident in our goal for 10 million for calendar 2008."
So, contrary to popular opinion, the target is 10million in CY2008
(who'da thought?!)
Don't worry - they'll do this anyway - once they release the 3G version!
I want to get an iPhone but the O2 contracts are crap
It's a more competitive market here in UK where phones are subsidised, if Apple reduced their prices, they would fly off the shelves.