Apple well shy of movie rental goals

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Comments

  • Reply 21 of 67
    melgrossmelgross Posts: 33,625member
    Quote:
    Originally Posted by 11thIndian View Post


    It is a slow start. And quite confusing considering that you would think they would have a dedicated team who's sole job it is to gather masters from the studios and encode them. They should be putting 20 or 30 new movies up each week!



    Apple doesn't encode the films, Tv shows, or music videos, themselves. The studios do that. I believe the same is true for all the music as well.
  • Reply 22 of 67
    Quote:
    Originally Posted by tuneman07 View Post


    How DARE you imply Apple did something wrong!!??? This is clearly the studios faults! Apple never does ANYTHING even REMOTELY less than perfect! And Steve's turds smell like flowers.



    I really hope you were being sarcastic. For your own sake
  • Reply 23 of 67
    chris_cachris_ca Posts: 2,543member
    Quote:
    Originally Posted by robgreene View Post


    Anyone bother to do the math?

    ...

    That comes in just under 1,500 movies, almost 50% MORE than the 1,000 promised, and 100% MORE than the writer is giving them credit for.



    You are talking about all movies available in iTunes.

    The story is about rentals.

    iTunes shows ~19 pages with 21 movies per page.



    Quote:

    And I'd bet that if we go back and watch the keynote, there was something in Jobs' wording that left open the possibility that 1,000 would be available, but not yet available for rent, by this point.



    They are available but they are not available?
  • Reply 24 of 67
    Quote:
    Originally Posted by robgreene View Post


    That comes in just under 1,500 movies, almost 50% MORE than the 1,000 promised, and 100% MORE than the writer is giving them credit for. And I'd bet that if we go back and watch the keynote, there was something in Jobs' wording that left open the possibility that 1,000 would be available, but not yet available for rent, by this point.



    have you ever heard that a film can be listed in different genres at once? yes, there are films which are comedy, drama AND anime!
  • Reply 25 of 67
    Quote:
    Originally Posted by melgross View Post


    Apple doesn't encode the films, Tv shows, or music videos, themselves. The studios do that. I believe the same is true for all the music as well.



    i am very sure apple will encode the films. this is the only way how they can ensure that the right codec is used. that way they can also recode the films once quicktime changes dramatically.
  • Reply 26 of 67
    melgrossmelgross Posts: 33,625member
    Quote:
    Originally Posted by bodypainter View Post


    i am very sure apple will encode the films. this is the only way how they can ensure that the right codec is used. that way they can also recode the films once quicktime changes dramatically.



    That's absurd. Everyone will know the proper codec to use. Do you think they are posters on a forum? These are professional studios, producing billions of dollars of movies, and Tv shows a year, of course they know the codecs!



    Studios don't want to hand off the job to outsiders. They want control over the final product, which is as it should be. They are responsible for doing the compression properly. this is a much bigger job than just dropping it into itunes, and seeing what comes out.
  • Reply 27 of 67
    You know if Apple wasn't showing such an absolute disdain for DVDs (Steve Jobs on iLife 08: "There are some people who still want to make DVDs" :P, no update for DVD Studio Pro in Final Cut Studio 2 :P, no DVD drive in the Air :P, etc.) I wouldn't be so happy to hear about this. In general I hate the download-to-own system, I'm fine with download-to-rent, can't see why Apple continues to spit at optical media.
  • Reply 28 of 67
    petermacpetermac Posts: 115member
    Quote:
    Originally Posted by solipsism View Post


    If this were a Japanese company Steve would step down or commit Seppuku.







    But we don't get to enjoy the "hillarity" of Little Mosque on the Prairie. Seriously though, it does suck that content can't be sold to people all over the world at the same time.



    And at the same PRICE
  • Reply 29 of 67
    mbene12mbene12 Posts: 42member
    much as I hate to admit it, There are only 293 total films available for rental and less than 800 total with many being older less desirable films (unless seeing Arnold in "Hercules in New York" is your idea of super!).



    I have a 160Gb AppleTV and love it and the service, but it seems they are determined to screw it up by not releasing new content as promised or even advertise the dang thing. I have been checking everyday waiting for the flood of promised rentals to appear so I can dump my netflix subscription, but the trickle of 4-8 main stream movies per week just hasnt reached critical mass in my opinion.
  • Reply 30 of 67
    ikirikir Posts: 130member
    Quote:
    Originally Posted by FlashmanBurgess View Post


    It makes Apple look bad when people associate the problem with Apple. This article should have targeted the problem to the movie studios NOT Apple. People believe what they see and read, just like the news, so it's no wonder why Apple is gonna get the blame for this.



    OT

    Totally agree... and the problem is: when you say this you must be an Apple fanatic. And the jokes about Steve pop up in the thread.



    Apple is doing a wonderful job in the last years. This is a fact.

    /OT
  • Reply 31 of 67
    mr. hmr. h Posts: 4,870member
    Quote:
    Originally Posted by 11thIndian View Post


    I do have to take issue with one statement in this article though. To say there is no benefit to downloading movies made prior to the 1980's in HD is just silly. Anything shot on film- from ANY time period- is much higher definition than 720. In general, film is rated at 4K, and some 1940's Technicolor films with separated colour elements can be rated as high as 6K. MANY of the film I personally look forward to seeing most in HD are pre-1980; and most films that have seen a DVD release in the last 10 years have been given surround remixes, so that statistic is also dubious.



    Hear! Hear!



    The article should be corrected.
  • Reply 32 of 67
    hattighattig Posts: 860member
    Well, Take 2 was two weeks late, surely we can assume that possibly the numbers of movies to rent would be two weeks behind schedule as well?
  • Reply 33 of 67
    MacProMacPro Posts: 19,832member
    If I am not mistaken the whole 'Apple TV Take 2' thing was pushed back several weeks after the initial Mac World announcement. Therefore it seems reasonable to assume all related dates may well be pushed back by a similar time frame. So I would suggest we give Apple another few weeks or so before getting our knickers in a twist (I can't recall the exact delay of 'Take 2'). If by mid April still nothing, I will also start moaning



    I also agree with those saying old movies are worthy of 720p. Of course film is always worth scanning at high res! Plus modern technology can colorize, clean up and make amazing new versions. Witness the job done on Hitchcock's classics such as Vertigo. Bring on the new version of 'It's a Wonderful Life' by next Christmas
  • Reply 34 of 67
    backtomacbacktomac Posts: 4,579member
    Quote:
    Originally Posted by VinitaBoy View Post


    Tell me, oh wise ones of this forum and others like it . . . Is it time to sell the company and give the money back to the shareholders? Sure sounds like it. I guess Michael Dell was right after all.



    The sky is falling!
  • Reply 35 of 67
    MacProMacPro Posts: 19,832member
    Quote:
    Originally Posted by VinitaBoy View Post


    Tell me, oh wise ones of this forum and others like it . . . Is it time to sell the company and give the money back to the shareholders? Sure sounds like it. I guess Michael Dell was right after all.



    Good one

    Of course Dell doing so well these days, I see they are second in higher education ...
  • Reply 36 of 67
    stuhowestuhowe Posts: 16member
    Quote:
    Originally Posted by rain View Post


    Up here in Western Canada, all we have is Shaw Cable for an 'On Demand' option (without going to satellite). The digital box costs $450 and a basic digital cable package is around $80/month. That doesn't include any movie channels or HDTV.

    The 'on demand' offerings are lame. We get about 8 - 10 new movies a month, of which 6 are total shit titles like "Jerry Springer - Undressed". There are probably only 100 movies at any given time available for download of which 10 are new releases.



    Now the fun part, the quality is horrific. Picture is pixilated, artifacts galore, stalling, hickups and sometimes movies just get dropped. This is because our cable provider wants our government to update their servers. Basically, it's a massive bandwidth problem. (watching a movie at 3am is mostly fine)

    None of the movies are in HD and all in 2 channel.



    This hockey season, there has been 17 PPV games so far, none in HD. And of all those, only 2 didn't have massive disruptions, blackouts, glitches, or just plain dead air. All that for $12.99.



    All this points to one thing... We will never see Apple TV in Canada. To do so would destroy our oh-so-loved cable companies.

    Apple TV is flying off the shelves, but thats only because we are a torrent mad country. Apple would have to have over 30% of all it's content 'Canadian Made' before our CRTC would allow the service. Shows like "Anne of Green Gables" and movies like "Brazil"... in other words, it would look like our National channel CBC.



    If Apple was able to provide it's service up here, you can bet that it would instantly have millions of customers overnight... and we would be gobbling up those 387 movies with a smile.

    So we may have Universal healthcare... but we are 3rd world when it comes to media streaming.

    Socialism has it's downsides.



    Well, I am in Canada as well and will agree with the comments regarding the poor on-demand offerings. I am not with Shaw - but the experience is the same.



    I have had an Apple Tv since it first came out and love it. NOw that 5.1 is avail as an output, I have been re-encoding all of our DVD's once again. Lot's of work, but worth it.



    I also have some US iTunes gift cards and have been using them to RENT movies through Apple TV. I have to say, honestly, that it works better than any other service I have tried - and it also integrates the rest of our digital life. I have no probelm buying US gift cards and using them here - I get to rent movies. I would suggest this for any other Canadians who travel regularly to the US.



    There will be more movies - as it is in Apple's interest - and I look forward to that. They need to concentrate on 5.1 for all movies and then 720p - in that order of importance. I tend to want real 5.1 in the movie I rent - and don't mind the lower video quality - as it still looks good on my 42 LCD.



    Um, and one last comment to my fellow Canadian. The CRTC gets blamed for this stuff all the time. They are simply not to blame - nor are they even involved in this. They do not mandate 30% content for any movies in Canada - on air or at the theatre. This is an issue with the studios and their Canadian distributors - who all want revenue. Apple will negotiate the same deals as your Shaw On Demand service and we will get movies - without CRTC involvement.
  • Reply 37 of 67
    drjjonesdrjjones Posts: 162member
    my wife says that steve's poop is road apples and he pee's apple juice
  • Reply 38 of 67
    phasorncphasornc Posts: 46member
    Quote:
    Originally Posted by robgreene View Post


    Anyone bother to do the math?



    When browsing MOVIES:



    Action & Adventure: 154 items

    Anime: 3

    Classics: 15

    Comedy: 236

    Documentary: 32

    Drama: 239

    Foreign: 1

    Holiday: 8 items

    Horror: 60 items

    Indepedent: 37 items

    Kids & Family: 118 items

    Music: 24 items

    Romance: 56 items

    Sci-Fi- & Fantasy: 78 items

    Short Films: 253 items

    Special Interest: 2 items

    Sports: 23 items

    Thriller: 102 items

    Urban: 12 items

    Western: 29 items





    That comes in just under 1,500 movies, almost 50% MORE than the 1,000 promised, and 100% MORE than the writer is giving them credit for. And I'd bet that if we go back and watch the keynote, there was something in Jobs' wording that left open the possibility that 1,000 would be available, but not yet available for rent, by this point.



    Sure but many count in 2 or more categories e.g Romance/Drama or Comedy/Kids & Family or the dreaded Comedy/Romance. I just hooked up my Mac as my main dvd/media center and I never reallized how truly pathetic the movie selection is. I really don't get why the TV studios don't get behind the rental format. It would be great to HD versions of every TV show made in the past 20 years (including current shows) that you could rent for say $.49 cents each. People could plan exactly what they'd want to watch, on any given night. I'd probably end up spending $30 a month on tv with such a model. And it would be a much more fun way to watch television, sort of like a Tivo of everything ever. Come to think of it, if "everything ever" was available I'd probably be spending more like $60 a month between movie rentals, tv episode and tv "subscription rentals". And this money wouldn't be going to cable companies. Wouldn't the studios be making money with such a model. This would probably provide a much more steady income stream for older shows that no one want's to pick up for syndication. Actor and Writers would probably really benefit from this model (as long as they made something worth watching). I mean if Max Headroom resurfaced on iTunes how many people would check it out again. 2 nights ago I just watched a few Johnny Socko and his Flying Robot episodes on Netflix (thank you VMware) and I was awesome. Shows like that have no chance on broadcast/cable/satelite, there's a limited market to begin with and you really have to be "in the mood" to enjoy it. Something that makes the Sci Fi channel less interesting to me.

    As it is right now I'm happy with just having ATSC broadcasts, currently episode from the networks on their websites and the hodge podge of programming from iTunes, Netflix, unBox and Movielink. I'll never get cable/satellite. However it would be really nice if Apple could tie it all together from my Apple remote so I wouldn't have to read websites and use a keyboard to watch tv.
  • Reply 39 of 67
    zanshinzanshin Posts: 350member
    Quote:
    Originally Posted by petermac View Post


    And at the same PRICE



    There are a lot of items that sell at different prices around the world at the same time. One factor is desirability in the particular market. Others are the added cost of regulatory requirements, taxes and licensing to provide such goods. It's not as simple as just saying "same price everywhere."
  • Reply 40 of 67
    zanshinzanshin Posts: 350member
    Quote:
    Originally Posted by phasornc View Post


    ...it would be really nice if Apple could tie it all together from my Apple remote so I wouldn't have to read websites and use a keyboard to watch tv.



    If Steve REALLY wants to make a gadget with massive cross-generational market appeal, then Apple needs to finally invent the be-all, end-all Universal remote for mixed home theatre & computing environments.



    Then again, 50% of the market couldn't use it effectively, and it may destroy millions of marriages...



    (Fire extinguisher poised) JUST KIDDING about the marriage thing... guys will someday catch up to how to channel surf.
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