Apple posts first iPhone 3G commercial
Apple has posted to its website the first official commercial for the new iPhone 3G (also embedded below via a lower quality YouTube capture). The ad shows two security guards carrying a metal case through a series of corridors in a high-security building, eventually arriving at an Apple Store Genius Bar where the case is opened to reveal the 3G iPhone. If this sounds familiar, it's because AppleInsider revealed the plot for the commercial on June 3rd.
Comments
Does the job. They almost don't need to advertise with the millions of dollars of free advertising the news organizations created for them.
I know, seriously. I saw a whole segment of Good Morning America devoted to it this morning. You can't buy that sort of advertising.
I know, seriously. I saw a whole segment of Good Morning America devoted to it this morning. You can't buy that sort of advertising.
Although the promise of free iPhone 3Gs for their whole staff could grease a lot of wheels.
Does the job. They almost don't need to advertise with the millions of dollars of free advertising the news organizations created for them.
The only problem I have is the guy's diction on the word 'beat', it kind of sounds like 'be'.
The only problem I have is the guy's diction on the word 'beat', it kind of sounds like 'be'.
He also doesn't hit the "t" in "first", so it comes out airy.
Then he says "fer" for "for".
Overall, I don't like the narration. It also is a little dull in contrast to the music.
Just my 2 cents.
It's not like they just drag some guy into a recording studio and go with the first take, after all. The talent read those lines dozens, if not hundreds of times, and they were meticulously poured over in post.
If there's any "problem" with the VO (I'm not hearing it all, frankly), rest assure the ad agency wanted it that way.
Good God
If there's any "problem" with the VO (I'm not hearing it all, frankly), rest assure the ad agency wanted it that way.
It's not like they just drag some guy into a recording studio and go with the first take, after all. The talent read those lines dozens, if not hundreds of times, and they were meticulously poured over in post.
I don't think there was a problem, I just don't like it. It is the style they chose; IMO, they could have done better.
And yes, I have been making recordings and educational materials for over a decade and know very well how much work goes into making something like this. I have at times spent hours just getting a single 10-second clip to sound right. Ah, the sleepless nights of years past!
They could have done better.