No it's not, they are talking about kiosks in store that you could purchase your movies from.
This is something they are planning to do in several years, not now, it is to delivery 1080p high bitrate video with lossless audio. Something current instructure won't support for a number of years.
You gotta be kidding me.. They come up with this concept NOW? After 10 FREAKING YEARS OF FIGHTING DIGITAL DOWNLOADS?? NO WAY! DRM-FREE is the ONLY way to go. Vote with your wallet!
What the Music industry wants is a license fee for every iPod sold. Something that MS agreed to when they first came out with their Zune. (Not sure if this is still true.) MS paid the Music industry $1.00 for every Zune sold. And I'm sure MS did this just to show how evil Apple is for allowing their customers to "steal" music and not compenstate the Music industry for it. Plus the fact that they can afford to this without affecting their bottom line. If Apple were to follow suit, it would cost Apple over 10 million dollars a quarter. (Versus MS 1 million dollar a year.)
This is what the movie industry is after. First they want to release their movies with a single DRM. And then they will want every company that puts out a device that can play their movies to pay for a licence in order for their devices to play their DRM movies. This would include computers (or the media playing software for computers.) They will disguise this "movie tax" as a fee to maintain the DRM on all devices. And finally they will just do away with the DRM but keep on charging for the licence. The extra billions of dollars they generate every year from the license fee would compenstate them for any pirating going on. Which is what the industry really wants. They really don't want to spend the effort to stop pirating. They would rather try to find a way to get compensated for it. If it's by taxing the law abiding among us. So be it. Screwing their customers is par for the industry.
The ironic part is that Sony is heading this. Sony was on the other end of this when the movie industry wanted Sony (and other VCR makers) to pay a licence fee for every VCR they sold. But now that Sony is part of the Music and Movie industries, they fight for them instead of against them.
Wow, you got some interesting points there :thumbsup:
I wonder if this has something to do with supporting how much money Sony lost cause of PS3. Thanks MSOFT! for screwing up the game console market. I dont mind competitor but when the 360 is released, nobody really need a new console, everybody is happy with the graphics on their current console and will still be happy for a couple of years but nooo, MSoft decided to be 'smart' and sell their 360 early on and now they want to release a 720 in the next or 2 years. Great MSoft! you making the game console world like PC where you screwed up Vista.
If Apple puts a little more thought into the Apple TV and the pricing structure they could have something as permanent as their iPods.
Suggestions:
- When new podcasts are available, a number marker should appear with the show's icon, similar to the Mail app.
- A separate podcast Favorites screen for podcast episodes, not shows, similar to the one in YouTube.
- Ability to share or suggest Podcasts, Movies, and TV shows with friends, a Send To button.
- Ability to bookmark Podcasts, so you don't have to go back and forth.
- Ability to add multiple Favorites screens, so one can add a Sports Favorites, Documentary Favorites, etc. to Podcasts, Movies, or TV Shows.
- The ability to read and add comments to Movies, TV Shows, and YouTube.
- The ability to add star ratings to TV Shows and Movies.
- TV Show rentals.
- Monthly or annual membership for TV Shows and Movies, similar to NetFlix.
- Ability to burn DVDs so you can share Movies with friends. (They could limit the DVDs to only play 3 times by using serial numbers, but I guess that will only apply to friends who have Apple TVs)
- Ability to browse the internet (Safari), you can type using the iPhone remote.
- A BETTER REMOTE! with a battery life that lasts more than 7 weeks.
The Podcast features should be functional without having to download podcasts. Since ATV Take 2 I haven't found the need to download Podcasts anymore, I just add the shows to my Favorites and watch the latest episodes.
Anywho, I hope Take 3 comes out soon. I like Sony's model but Apple is half way there and unfortunately they seem to be dragging their feet on this and a few other things. I realize that the movie industry has a lot to say when it comes to rentals and memberships, but if Apple gets their device right, like they did with the iPods, the movie titans will be tamed.
-not pay a tax to the movie and music industries when you purchase a consumer electronics device
Already done in some countries in Europe. At least partly: the tax is applied on HD and flash storage (including phones and mp3 players) and goes to the equivalent of the RIAA.
Quote:
not pay a tax to the movie and music industries when you transfer their precious content from one device to another
Again, already done in some way. The tax also applies to optical storage, external HD and the like.
Actually, they did even better : I tip the music industry whenever I burn photos to a DVD, backup them on my external HD, copy source code or PDF books to an USB key...
LOL some of you guys are so funny. I do believe the general idea is companies like Sony, Lionsgate, and microsoft don't want the monopoly (APPLE/iTunes/iPod) the consume the video world. It's one thing to be successful but its another when consumers don't have a choice but to go with apple. That is.... also against the law. It's not strictly inforced when it comes to entertainment but it should be. I am a proud owner of the iphone 3g and I admire apples innovative technology but I am tired of the molopoly. As a member of a band I hate that I make less money on my iTunes sales compared to Hard copy or many other internet media venders and I still pay the same tax on the earnings.
There is no monopoly. There are a plethora of other services selling the same audio and video tracks. Apple just has the inertia and has capitalized well. Monopolies are not illegal..the abuse of them is. Frankly artists have always been raped by the big distributors because there was no other option. Artists should be looking at the proliferation of downloads as key for gaining more autonomy over your product. The studios today aren't looking to do you any favors.
I think that what Sony and friends have failed to notice is that Apple succeeded because they were the first to implement well, not because they were the first past the post.
If this does become a truly open standard for DRM and content delivery, then Apple would be able to adopt it and still beat the competition with their ability to offer an easy and quality experience on devices people want to own.
This could be good for Apple as it would teach the media providers that Apple does not have a stranglehold based on monopoly control, but is the preferred channel based on competence. Note that Apple's DRM has been hacked, and all music is available from piracy anyway, but iTunes is still popular.
As long as the rules do not single Apple out for punishment, Apple can compete and win. Bring it on?
After reading so many opinion sites talking about how AppleTV is a failure, I'm surprised at the general attitude that Apple has succeeded in movie distribution. Personally I do think the AppleTV is a great product, and hope to see it upgraded in several ways.
Has Apple really put together something big enough to strike fear into the movie makers? Or are they just afraid that Apple will do it (like music) if they don't do something now?
Quote:
Originally Posted by Marc OSX
I'd say it was Apple's iTunes software (and it's integration with the hardware) that makes Apple successful, not the ability to have choice over the vendor.
I'm usually someone who wants competition at all tiers. I don't like the iTS->iTunes->iPod link. In theory, you should buy from the best store, use the best music app, and get the best music player.
However, Apple's integrated products & services are able to break existing models. They can accomplish something entirely new - after which the other services follow. And if Apple used the old business models it wouldn't be able to rearrange how we do what we do.
Good to see some response from "all the others" though. The combination of their rights and wrongs, with Apple's rights and wrongs, will keep things progressing nicely.
?People of the same trade seldom meet together, even for merriment and diversion, but the conversation ends in a conspiracy against the public, or in some contrivance to raise prices.?
Consider the consequences of DRM-free delivery of content by providers.
During the Napster years, the RIAA had government agents kicking in doors, rummaging through personal belongings and dragging housewives and teenagers off to court to face massive fines.
Now the RIAA in their attempt to avoid DRM use watermarking of content. But how do they enforce that? They have government agents at airports demanding our passwords then rummaging through our personal content on our laptops and iPods looking for illegal music.
I think it's fair that content providers should try to protect their content, for which they paid, from being MASS distributed for free. Others may believe it is their right to try to break those rights. But I value my personal freedom much more than my right to break the terms of fair use.
DRM, well-implemented, could allow fair use, an open market, and keep the government out of my private affairs.
I think that what Sony and friends have failed to notice is that Apple succeeded because they were the first to implement well, not because they were the first past the post.
If this does become a truly open standard for DRM and content delivery, then Apple would be able to adopt it and still beat the competition with their ability to offer an easy and quality experience on devices people want to own.
This could be good for Apple as it would teach the media providers that Apple does not have a stranglehold based on monopoly control, but is the preferred channel based on competence. Note that Apple's DRM has been hacked, and all music is available from piracy anyway, but iTunes is still popular.
As long as the rules do not single Apple out for punishment, Apple can compete and win. Bring it on?
I agree. Had Sony been the winner in the digital music arena as they were previously with analog they would be quite happy with the status quo. I also suspect any group of companies trying to take on Apple by a collective design, as the saying goes, 'will come up with a camel'.
I am surprised that nobody has mentioned the other glaring omissions to this so called powerhouse group; Disney and Amazon.
iTunes does not have a monopoly on media distribution, in fact Amazon is doing fairly well. In fact, if they could improve their user interface and make it more user friendly I think they would give iTunes a run for their money, which is good because competition is always good. Yet, nowhere does it mention Amazon in this deal.
Then there is the 800 pound gorilla known as Disney which there was nary a mention of. Anyone who doubts the viability of any format not including the monster of children's marketing known as Disney should just ask HD-DVD how that works out.
So what this boils down to is a bunch of second and third rate players in the digital media realm trying to court the old guard of media into making them big players, but without the inclusion of the first rate players in this field they are going to be hard pressed to gain much traction.
And of that I am glad, with every dismal failure of theirs we, the consumers, are one step closer to a DRM free future. May it die a painful death, and may the pocketbooks of those who support it wither away to nothing.
Before iTunes (and after), we as a mac users were locked out, unable to do anything such as: order musics at napster, walmart, microsoft and other music/movies sites (before it was DRM-free). iTunes saved us and it's tightly integrated.
Their ideas = bullock. I know there will be softwares + hardwares incompatibles (like you cannot run software on a last year model, only required this year model.) I doubt it will be any good b/c they will hurry up and all they think is the profit they want and lack of innovation and creativity. Also, I'm not sure if this was SONY powerpoint but I've noticed there aren't any mac or iphones in 2nd slideshow - so I assumed they will lock us out again like it was before iTunes.
hulu.com is a good site BUT close to iTunes for now. iPhone/iTouch is a good device and no other device are close to it.
Good luck Sony and whoever with it.
Ever hear of Amazon? I just ripped my entire iTunes lib and removed the DRM. I have no intentions of purchasing another song from iTunes. It will be DRM free, higher bit rates, and in most cases cheaper from Amazon. If Apple via iTunes sinks, then so be it. My loyalty and money goes to which provides the best bang for the buck. My days of being an Apple zealot are over. Now all I need to do is to figure a way to rip the DRM from my vids and I am free of iTunes for good.
LOL some of you guys are so funny. I do believe the general idea is companies like Sony, Lionsgate, and microsoft don't want the monopoly (APPLE/iTunes/iPod) the consume the video world. It's one thing to be successful but its another when consumers don't have a choice but to go with apple. That is.... also against the law. It's not strictly inforced when it comes to entertainment but it should be. I am a proud owner of the iphone 3g and I admire apples innovative technology but I am tired of the molopoly. As a member of a band I hate that I make less money on my iTunes sales compared to Hard copy or many other internet media venders and I still pay the same tax on the earnings.
Can you explain that last sentence? It sounds like you're saying that many other internet vendors sell your songs giving you a better margin than iTunes (which seems unlikely from what I've previously heard) and that for some reason you would pay the same tax on lower earnings that you would pay on higher earnings, which makes no sense at all.
It's also interesting to note that anti-trust practices are generally illegal because they are disadvantageous to the consumer, but in this case Apple's dominant position is actually beneficial to the consumer, because it keeps prices at a level people are willing to pay. I believe it is also beneficial to media companies and artists, but I realize that is under debate. However, as long as there is one store willing to sell at reasonable prices, and another way for people to get what they want with relative ease, you're going to have a hard time getting to pay more, especially if it's more difficult than paying less or paying nothing.
I think that what Sony and friends have failed to notice is that Apple succeeded because they were the first to implement well, not because they were the first past the post.
If this does become a truly open standard for DRM and content delivery, then Apple would be able to adopt it and still beat the competition with their ability to offer an easy and quality experience on devices people want to own.
This could be good for Apple as it would teach the media providers that Apple does not have a stranglehold based on monopoly control, but is the preferred channel based on competence. Note that Apple's DRM has been hacked, and all music is available from piracy anyway, but iTunes is still popular.
As long as the rules do not single Apple out for punishment, Apple can compete and win. Bring it on?
I think what you and the other Apple fan boys have failed to notice is this is Sony, the dudes that own a movie studio, you know the dudes that make the content. The dudes that are heavily involved in the DVD Association, and the BDA, and want to continue the success that both of these have had
Gotta also wonder if part of the goal is to bypass the iTunes/Amazon/BestBuy etc entirely and sell direct.
The main names behind this are either movie houses or device producers aren't they... not many middlemen signed on (there are middlemen mentioned... but not signed on are they?)
The problem with old DRM was every company had their own flavor. If these guys can get it right, allow you to play it on your PSP, Computer, Tivo, iPod or iTV or Roku all at the same time in a fair and easy way, then I say freakin go for it.
I can already do this with 720p video files from torrent sites. Hulk, Speed Racer, Iron Man....all the new ones. Burn as data disc and I can play on my PS3. Already plays on all my Mac devices. Nothing will EVER win over free downloads on the net. The only way to stop what they can't stop is to shut down WWW. And they do actually want to do that.
Comments
No it's not, they are talking about kiosks in store that you could purchase your movies from.
This is something they are planning to do in several years, not now, it is to delivery 1080p high bitrate video with lossless audio. Something current instructure won't support for a number of years.
What the Music industry wants is a license fee for every iPod sold. Something that MS agreed to when they first came out with their Zune. (Not sure if this is still true.) MS paid the Music industry $1.00 for every Zune sold. And I'm sure MS did this just to show how evil Apple is for allowing their customers to "steal" music and not compenstate the Music industry for it. Plus the fact that they can afford to this without affecting their bottom line. If Apple were to follow suit, it would cost Apple over 10 million dollars a quarter. (Versus MS 1 million dollar a year.)
This is what the movie industry is after. First they want to release their movies with a single DRM. And then they will want every company that puts out a device that can play their movies to pay for a licence in order for their devices to play their DRM movies. This would include computers (or the media playing software for computers.) They will disguise this "movie tax" as a fee to maintain the DRM on all devices. And finally they will just do away with the DRM but keep on charging for the licence. The extra billions of dollars they generate every year from the license fee would compenstate them for any pirating going on. Which is what the industry really wants. They really don't want to spend the effort to stop pirating. They would rather try to find a way to get compensated for it. If it's by taxing the law abiding among us. So be it. Screwing their customers is par for the industry.
The ironic part is that Sony is heading this. Sony was on the other end of this when the movie industry wanted Sony (and other VCR makers) to pay a licence fee for every VCR they sold. But now that Sony is part of the Music and Movie industries, they fight for them instead of against them.
Wow, you got some interesting points there :thumbsup:
I wonder if this has something to do with supporting how much money Sony lost cause of PS3. Thanks MSOFT! for screwing up the game console market. I dont mind competitor but when the 360 is released, nobody really need a new console, everybody is happy with the graphics on their current console and will still be happy for a couple of years but nooo, MSoft decided to be 'smart' and sell their 360 early on and now they want to release a 720 in the next or 2 years. Great MSoft! you making the game console world like PC where you screwed up Vista.
Suggestions:
- When new podcasts are available, a number marker should appear with the show's icon, similar to the Mail app.
- A separate podcast Favorites screen for podcast episodes, not shows, similar to the one in YouTube.
- Ability to share or suggest Podcasts, Movies, and TV shows with friends, a Send To button.
- Ability to bookmark Podcasts, so you don't have to go back and forth.
- Ability to add multiple Favorites screens, so one can add a Sports Favorites, Documentary Favorites, etc. to Podcasts, Movies, or TV Shows.
- The ability to read and add comments to Movies, TV Shows, and YouTube.
- The ability to add star ratings to TV Shows and Movies.
- TV Show rentals.
- Monthly or annual membership for TV Shows and Movies, similar to NetFlix.
- Ability to burn DVDs so you can share Movies with friends. (They could limit the DVDs to only play 3 times by using serial numbers, but I guess that will only apply to friends who have Apple TVs)
- Ability to browse the internet (Safari), you can type using the iPhone remote.
- A BETTER REMOTE! with a battery life that lasts more than 7 weeks.
The Podcast features should be functional without having to download podcasts. Since ATV Take 2 I haven't found the need to download Podcasts anymore, I just add the shows to my Favorites and watch the latest episodes.
Anywho, I hope Take 3 comes out soon. I like Sony's model but Apple is half way there and unfortunately they seem to be dragging their feet on this and a few other things. I realize that the movie industry has a lot to say when it comes to rentals and memberships, but if Apple gets their device right, like they did with the iPods, the movie titans will be tamed.
How dare you:
-not pay a tax to the movie and music industries when you purchase a consumer electronics device
Already done in some countries in Europe. At least partly: the tax is applied on HD and flash storage (including phones and mp3 players) and goes to the equivalent of the RIAA.
not pay a tax to the movie and music industries when you transfer their precious content from one device to another
Again, already done in some way. The tax also applies to optical storage, external HD and the like.
Actually, they did even better : I tip the music industry whenever I burn photos to a DVD, backup them on my external HD, copy source code or PDF books to an USB key...
LOL some of you guys are so funny. I do believe the general idea is companies like Sony, Lionsgate, and microsoft don't want the monopoly (APPLE/iTunes/iPod) the consume the video world. It's one thing to be successful but its another when consumers don't have a choice but to go with apple. That is.... also against the law. It's not strictly inforced when it comes to entertainment but it should be. I am a proud owner of the iphone 3g and I admire apples innovative technology but I am tired of the molopoly. As a member of a band I hate that I make less money on my iTunes sales compared to Hard copy or many other internet media venders and I still pay the same tax on the earnings.
There is no monopoly. There are a plethora of other services selling the same audio and video tracks. Apple just has the inertia and has capitalized well. Monopolies are not illegal..the abuse of them is. Frankly artists have always been raped by the big distributors because there was no other option. Artists should be looking at the proliferation of downloads as key for gaining more autonomy over your product. The studios today aren't looking to do you any favors.
If this does become a truly open standard for DRM and content delivery, then Apple would be able to adopt it and still beat the competition with their ability to offer an easy and quality experience on devices people want to own.
This could be good for Apple as it would teach the media providers that Apple does not have a stranglehold based on monopoly control, but is the preferred channel based on competence. Note that Apple's DRM has been hacked, and all music is available from piracy anyway, but iTunes is still popular.
As long as the rules do not single Apple out for punishment, Apple can compete and win. Bring it on?
I can't wait to download music from the Shell Oil online music store! [last picture]
What's the betting this will be a "Get a free tune when you fill your Tank" offer.
Also if Big Oil is involved it means they can control any government decision making too
Has Apple really put together something big enough to strike fear into the movie makers? Or are they just afraid that Apple will do it (like music) if they don't do something now?
I'd say it was Apple's iTunes software (and it's integration with the hardware) that makes Apple successful, not the ability to have choice over the vendor.
I'm usually someone who wants competition at all tiers. I don't like the iTS->iTunes->iPod link. In theory, you should buy from the best store, use the best music app, and get the best music player.
However, Apple's integrated products & services are able to break existing models. They can accomplish something entirely new - after which the other services follow. And if Apple used the old business models it wouldn't be able to rearrange how we do what we do.
Good to see some response from "all the others" though. The combination of their rights and wrongs, with Apple's rights and wrongs, will keep things progressing nicely.
If Apple puts a little more thought into the Apple TV and the pricing structure they could have something as permanent as their iPods.
Suggestions:
- A BETTER REMOTE! with a battery life that lasts more than 7 weeks.
Just partial quote to pick up on remote.
Eeek ... you only get 7 weeks? I have had mine since day ATV Mk1 came out and still going strong. You have a seriously afflicted remote there I fear.
Adam Smith
During the Napster years, the RIAA had government agents kicking in doors, rummaging through personal belongings and dragging housewives and teenagers off to court to face massive fines.
Now the RIAA in their attempt to avoid DRM use watermarking of content. But how do they enforce that? They have government agents at airports demanding our passwords then rummaging through our personal content on our laptops and iPods looking for illegal music.
I think it's fair that content providers should try to protect their content, for which they paid, from being MASS distributed for free. Others may believe it is their right to try to break those rights. But I value my personal freedom much more than my right to break the terms of fair use.
DRM, well-implemented, could allow fair use, an open market, and keep the government out of my private affairs.
I think that what Sony and friends have failed to notice is that Apple succeeded because they were the first to implement well, not because they were the first past the post.
If this does become a truly open standard for DRM and content delivery, then Apple would be able to adopt it and still beat the competition with their ability to offer an easy and quality experience on devices people want to own.
This could be good for Apple as it would teach the media providers that Apple does not have a stranglehold based on monopoly control, but is the preferred channel based on competence. Note that Apple's DRM has been hacked, and all music is available from piracy anyway, but iTunes is still popular.
As long as the rules do not single Apple out for punishment, Apple can compete and win. Bring it on?
I agree. Had Sony been the winner in the digital music arena as they were previously with analog they would be quite happy with the status quo. I also suspect any group of companies trying to take on Apple by a collective design, as the saying goes, 'will come up with a camel'.
iTunes does not have a monopoly on media distribution, in fact Amazon is doing fairly well. In fact, if they could improve their user interface and make it more user friendly I think they would give iTunes a run for their money, which is good because competition is always good. Yet, nowhere does it mention Amazon in this deal.
Then there is the 800 pound gorilla known as Disney which there was nary a mention of. Anyone who doubts the viability of any format not including the monster of children's marketing known as Disney should just ask HD-DVD how that works out.
So what this boils down to is a bunch of second and third rate players in the digital media realm trying to court the old guard of media into making them big players, but without the inclusion of the first rate players in this field they are going to be hard pressed to gain much traction.
And of that I am glad, with every dismal failure of theirs we, the consumers, are one step closer to a DRM free future. May it die a painful death, and may the pocketbooks of those who support it wither away to nothing.
No thank you. I'll stick with iTunes.
Before iTunes (and after), we as a mac users were locked out, unable to do anything such as: order musics at napster, walmart, microsoft and other music/movies sites (before it was DRM-free). iTunes saved us and it's tightly integrated.
Their ideas = bullock. I know there will be softwares + hardwares incompatibles (like you cannot run software on a last year model, only required this year model.) I doubt it will be any good b/c they will hurry up and all they think is the profit they want and lack of innovation and creativity. Also, I'm not sure if this was SONY powerpoint but I've noticed there aren't any mac or iphones in 2nd slideshow - so I assumed they will lock us out again like it was before iTunes.
hulu.com is a good site BUT close to iTunes for now. iPhone/iTouch is a good device and no other device are close to it.
Good luck Sony and whoever with it.
Ever hear of Amazon? I just ripped my entire iTunes lib and removed the DRM. I have no intentions of purchasing another song from iTunes. It will be DRM free, higher bit rates, and in most cases cheaper from Amazon. If Apple via iTunes sinks, then so be it. My loyalty and money goes to which provides the best bang for the buck. My days of being an Apple zealot are over. Now all I need to do is to figure a way to rip the DRM from my vids and I am free of iTunes for good.
LOL some of you guys are so funny. I do believe the general idea is companies like Sony, Lionsgate, and microsoft don't want the monopoly (APPLE/iTunes/iPod) the consume the video world. It's one thing to be successful but its another when consumers don't have a choice but to go with apple. That is.... also against the law. It's not strictly inforced when it comes to entertainment but it should be. I am a proud owner of the iphone 3g and I admire apples innovative technology but I am tired of the molopoly. As a member of a band I hate that I make less money on my iTunes sales compared to Hard copy or many other internet media venders and I still pay the same tax on the earnings.
Can you explain that last sentence? It sounds like you're saying that many other internet vendors sell your songs giving you a better margin than iTunes (which seems unlikely from what I've previously heard) and that for some reason you would pay the same tax on lower earnings that you would pay on higher earnings, which makes no sense at all.
It's also interesting to note that anti-trust practices are generally illegal because they are disadvantageous to the consumer, but in this case Apple's dominant position is actually beneficial to the consumer, because it keeps prices at a level people are willing to pay. I believe it is also beneficial to media companies and artists, but I realize that is under debate. However, as long as there is one store willing to sell at reasonable prices, and another way for people to get what they want with relative ease, you're going to have a hard time getting to pay more, especially if it's more difficult than paying less or paying nothing.
I think that what Sony and friends have failed to notice is that Apple succeeded because they were the first to implement well, not because they were the first past the post.
If this does become a truly open standard for DRM and content delivery, then Apple would be able to adopt it and still beat the competition with their ability to offer an easy and quality experience on devices people want to own.
This could be good for Apple as it would teach the media providers that Apple does not have a stranglehold based on monopoly control, but is the preferred channel based on competence. Note that Apple's DRM has been hacked, and all music is available from piracy anyway, but iTunes is still popular.
As long as the rules do not single Apple out for punishment, Apple can compete and win. Bring it on?
I think what you and the other Apple fan boys have failed to notice is this is Sony, the dudes that own a movie studio, you know the dudes that make the content. The dudes that are heavily involved in the DVD Association, and the BDA, and want to continue the success that both of these have had
The main names behind this are either movie houses or device producers aren't they... not many middlemen signed on (there are middlemen mentioned... but not signed on are they?)
The problem with old DRM was every company had their own flavor. If these guys can get it right, allow you to play it on your PSP, Computer, Tivo, iPod or iTV or Roku all at the same time in a fair and easy way, then I say freakin go for it.
I can already do this with 720p video files from torrent sites. Hulk, Speed Racer, Iron Man....all the new ones. Burn as data disc and I can play on my PS3. Already plays on all my Mac devices. Nothing will EVER win over free downloads on the net. The only way to stop what they can't stop is to shut down WWW. And they do actually want to do that.