Window for rumored October 14 Apple event closing

in Future Apple Hardware edited January 2014
With less than six days to go before Tuesday, October 14th and not a peep from Apple, chances of a much-rumored media event on that day to introduce new Mac notebook offerings is growing slim.

A lot of emphasis has been placed on next Tuesday as the day Apple might summon the media to another special event ever since Daring Fireball author John Gruber predicted in passing that October 14th would serve as a launch pad for the company's next-generation notebook offerings.

While introductions on that date remain possible, history would suggest that the window of opportunity for Apple to do so in a media-filled forum is rapidly closing. Taking a historical look back at Apple's surprise media events (below) reveals that only once in the last four years has the company issued invites to the media less than a week before the event was scheduled to take place.

That one exception took place in October of 2005, when Apple gave a select few in the media a five day notice about a special East Coast gathering in New York City that saw the unveiling of several professional Macs, as well as the the first version of the Aperture post production photography software. In all other cases, the company offered between 7 and 9 days notice (and in one case nearly a month's notice).

The window of opportunity is not completely closed, however. Several scenarios for an announcement next week still remain. The company could simply provide reduced notice of an event next Tuesday or issue invites today for an event on Wednesday. Alternatively, it could elect to introduce redesigned MacBook and MacBook Pros next week without a formal presentation.

Also: see a sound argument from AppleInsider reader chadisawesome as to why October 14th was likely never a day Apple planned to host a product announcement.

Apple has defied expectations of a special media event at least once in the past. For example, it introduced the first 13-inch MacBook -- complete with a fresh industrial design -- in May of 2006 with little fanfare, posting the announcement to its website alongside a standard press release.

Should Apple fail to introduce new notebooks next week, it would seemingly be in a race against the clock with the holiday shopping season rapidly approaching. The company would have approximately five weeks to introduce new models, fill pent-up demand, enter into a supply and demand equilibrium, and fill inventories around the world before the post Thanksgiving shopping bonanza kicks into play.

Historical Apple events and invite lead times

Sept 7, 2005 (Invite: 9 days before)

1000 songs in your pocket: first-gen iPod nano

Oct 12, 2005 (Invite: 8 days before)

One more thing: first video iPod, iMac with iSight, iTunes 6

Oct 19, 2005 (Invite: 5 days before)

Apple’s latest pro innovations: Aperture, PowerBooks with higher-res displays, Power Mac G5 Quad & Power Mac G5 Dual

Feb 28, 2006 (Invite: 7 days before)

Fun new products from Apple: iPod Hi-Fi, Mac mini Core Duo, leather iPod cases

March 20, 2007 (Invite: 26 days before)

Lights, Camera, Apple: Final Cut Studio 2, Final Cut Server

Sept 12, 2006 (Invite: 7 days before)

It's Showtime: Apple TV, second-gen iPod nano, updated video iPods, second-gen iPod shuffle, iTunes 7

Aug 7, 2007 (Invite: 7 days before)

Mac announcements: Aluminum iMacs, iLife '08, iWork '08, .Mac upgrade

Sept 5, 2007 (Invite: 8 days before)

The beat goes on: iPod touch, WiFi iTunes Store, iPod nano fatboy (3G), iPod classic, iTunes 7.4

March 6, 2008 (Invite: 7 days before)

iPhone software roadmap: iPhone SDK, iPhone 2.0 and App Store

Sept 9, 2008 (Invite: 7 days before)

Let's Rock: fourth-gen iPod nano, second-gen iPod touch, iTunes 8, HD TV shows



  • Reply 1 of 73
    "Waiting for a MacBook Pro," a play by Samuel Beckett.
  • Reply 2 of 73
    it's getting to the point where they're letting customers down now, it plays havoc with people's budgeting when they have literally zero idea what is around the corner and when, at the very least they could have started an online countdown if they're announcing them next week, and if they're not then.. damn.. how they expect to move those completely out of date and overpriced notebooks is beyond me.
  • Reply 3 of 73
    I'm buying a Macbook Pro next week either way. Had I known they take this long to get out the new models I'd bought one two months ago.
  • Reply 4 of 73
    Wow, it's data like that (event and announcement lead times) that give Apple fans their reputation.
  • Reply 5 of 73
    As this article points out, the whole Oct. 14 date originated from John Gruber over at Daring Fireball in a post right after the September iPod event. And since then, it's the date that everyone seems to be clinging to. My question is: has this date come from any other sources? There seems to be all kind of circumstantial evidence that new MacBooks are coming sometime soon, but as far as I can tell, October 14 has come only from one source who, while one of the most insightful commentators on matters Macintosh, is not necessarily known for predictions and rumours. Does anyone else know if there has been any other firm sources to corroborate that date, or is this all based around one man's word?

    Secondly, Machead 99. I agree it's frustrating waiting. I would have bought a new laptop a month or so ago had I not had expectations of something new coming soon. But the fact is that most people outside of the avid "Mac heads" don't follow rumours and if they are going to buy a Mac (or whatever else) they'll base their decision on what is available when they go to the store or look at Apple's web site. That is precisely how Apple is able to keep selling its "out of date and overpriced" laptops. If they had a countdown clock, it would pretty much bring sales of the current models to a halt. Yes, it's hard to plan. But that is exactly Apple's strategy and has been as long as Jobs has been at the helm.
  • Reply 6 of 73
    It would be interesting to know what the current MacBook/MacBook Pro current inventory is. If it is still high, they might delay announcing new models by a week or two -- if no announcement is made on 14th October, there might be a significant uptick in purchases due to pent-up demand and people unwilling to wait any longer.
  • Reply 7 of 73
    This is a bad time to try and launch a new product, even if it is an Apple. The financial meltdown is stealing the thunder of any news story. While their sales will get a boost from a new line of laptops, it might seem a little ostentatious to trot out a new set of luxury lifestyle products when the economy is melting.
  • Reply 8 of 73
    dws-2dws-2 Posts: 277member
    Apple has always done things this way ever since Steve Jobs came back, and they've been making money.

    Also, I wonder whether it's a good idea to release products during these crazy market fluctuations. The bailout bill was just passed a few days ago. Half of Apple's advertising is free press, and the press is focused on the stock market and credit tightness right now. Pretty soon companies will be releasing their quarterly earnings, people will realize that the sky is not falling, and Apple can release their new computers (if they have them).
  • Reply 9 of 73
    elixirelixir Posts: 782member
    yeah, this is taking way too long.
  • Reply 10 of 73
    This was questioned last night as well. As both articles say, the "window" is closing and Apple "technically" should have sent out invitations.


    Event, or no event, Apple's upcoming notebook releases are going to incorporate some major innovation.
  • Reply 11 of 73
    rokkenrokken Posts: 236member
    some people have been questioning this MacBook rumour during this economic situation, but I would say it's an even worse decision to not introduce a new MacBook now. I mean, come on, only new iPods for this holiday season?
  • Reply 12 of 73
    You do have a point on that, JBridges. There was no confirm statement from anywhere else about that date in particular. People just started to assume that it would be the day and now we are less than a week away and still no summon for an event from Apple. They still can put the macs out without an event but that would be weird due to the nature of what is coming.

    Maybe we wont see the macs next week at all and yes, it will be frustrating, but Apple should/must hurry. I'm really looking forward to see how the new macbooks and macbook pros will look and perform as well as I'm looking forward to buy one.

    In the end, we only have to wait some days to see what happens. If nothing happens, a new date will become a rumor and so on and so forth, unless there's some official statement from Apple.

    It's starting to be tiring this long wait, mainly because we see everyday new PC's poping up from several brands, most of them having new built in tech, that we also want to see in our macs.
  • Reply 13 of 73
    I don't think there will be an event. I just think that they will be silently updated.
  • Reply 14 of 73
    bdkennedy1bdkennedy1 Posts: 1,459member
    I wouldn't be surprised if in retaliation for the media releasing product leaks, they don't hold media events anymore and just release products without fanfare.
  • Reply 15 of 73
    The economy situation can't be an excuse for much longer. It will take (quite) sometime to things get balanced again and no one is going to wait for that to happen to release new products mainly because you don't know when things will get stable again.
  • Reply 16 of 73
    satchmosatchmo Posts: 2,699member
    Originally Posted by ianmac47 View Post

    This is a bad time to try and launch a new product, even if it is an Apple. The financial meltdown is stealing the thunder of any news story. While their sales will get a boost from a new line of laptops, it might seem a little ostentatious to trot out a new set of luxury lifestyle products when the economy is melting.

    This is a tough one to call. How does an economy revive itself?... with consumer spending. That said, this downturn is of epic proportions.

    Perhaps Apple will sit this until after the elections in November and when spirits are hopefully higher in January at MacWorld. Apple may also have good numbers from iPhone revenues, that they can delay new products until the new year.
  • Reply 17 of 73
    I think it is the turmoil about the economy. People just don't want to hear such news when there are financial troubles brewing. And I like the point about free advertising mentioned above.

    I think Apple should at least wait for one quiet week after an apparent "bottom" of the markets.
  • Reply 18 of 73
    After the ho-hum results of the ipod release maybe they have decided just to release them like every other company out there.
  • Reply 19 of 73
    while it seems the rumors that surface lately have more bite to them, let's remember that until confirmed by Apple they are just that ? rumors.

    i, for one, am hoping something is announced 14 ottobre, but i'm not holding my breath. only one source penned that date for an announcement. Apple has not even said that an announcement of any kind is forthcoming. it's logical (and obvious) that they'll do something for the holiday season, but the same could've been said for the back-to-school season, too.
  • Reply 20 of 73
    Originally Posted by DeaPeaJay View Post

    Wow, it's data like that (event and announcement lead times) that give Apple fans their reputation.

    Exactly my thoughts!
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