Google working to target iPhone ad market

Posted:
in iPhone edited January 2014
Advertisers have reported that Google is working to build customized ad presentation options that target the iPhone, in recognition of Apple's market power among mobile web users.



A report in Adweek notes that "Google has presented a new option to show different ads in response to searches made from iPhones" in meetings with ad agencies. Although the company would not confirm the plans publicly, it did report that such plans have been "under consideration."



While systems to incorporate advertising support within iPhone apps are already common and ad networks targeting the iPhone's browser, including JumpTap and AdMob, already exist, Google's entry into the iPhone market is significant.



Google maintains a dominant lock on Internet advertising that even Microsoft has been stymied to challenge. It also reflects Google's view of the significance of the iPhone market, in much the same way as Microsoft's interest in partnering with Apple to provide Exchange Server support on the iPhone does. Both Google and Microsoft own their own competing mobile platforms.



The iPhone is unique in that it presents a standard desktop web experience as opposed to a mobile centric view by default. Many mobile phones present a simplified version of web pages using technologies such as WAP or Japan's imode mobile web.



Google hopes to offer advertisers the ability to target the roughly ten million iPhones in use with ads that present mobile users with options to access customized options, including direct links to phone support or iPhone-optimized web apps.



Adweek cited a report in the New York Times from January that named the iPhone the top source of Google's web traffic.

Comments

  • Reply 1 of 17
    There's no reason for Google to ignore the market reality of iPhone, so this makes perfect sense.
  • Reply 2 of 17
    Could Google work on "Targeting" Google Calendar (two-way) integration with iPhone/iCal.



    And no, I don't want a 3rd party solution that gets to peer into my private data. That is all.
  • Reply 3 of 17
    boss1boss1 Posts: 40member
    Now I'm not an expert on anything legal but there has to be some sort of fairness act violation type thing goin on here.
  • Reply 4 of 17
    Quote:
    Originally Posted by SpamSandwich View Post


    There's no reason for Google to ignore the market reality of iPhone, so this makes perfect sense.



    Of more of a surprise is that they had not already done this.
  • Reply 5 of 17
    bageljoeybageljoey Posts: 1,755member
    Quote:
    Originally Posted by boss1 View Post


    Now I'm not an expert on anything legal but there has to be some sort of fairness act violation type thing goin on here.



    I don't get it.

    What or who is getting violated?
  • Reply 6 of 17
    teckstudteckstud Posts: 6,476member
    Quote:
    Originally Posted by boss1 View Post


    Now I'm not an expert on anything legal but there has to be some sort of fairness act violation type thing goin on here.



    SInce when has "fairness" ever had anything to do with "legal"?
  • Reply 7 of 17
    boss1boss1 Posts: 40member
    Quote:
    Originally Posted by teckstud View Post


    SInce when has "fairness" ever had anything to do with "legal"?



    touché . what can I say, I've been caught red handed. I favor regulated, socialistic business practice. That is of course when I'm the consumer and not the one conducting the business
  • Reply 8 of 17
    auxioauxio Posts: 1,998member
    Quote:
    Originally Posted by boss1 View Post


    Now I'm not an expert on anything legal but there has to be some sort of fairness act violation type thing goin on here.



    I think you're getting confused on the meaning of the word "target" in the article title. They're not "targeting" in the sense of replacing Apple's ads with their own. They're "targeting" in the sense of creating a custom Google ads experience for people using the iPhone to browse the web.
  • Reply 9 of 17
    Quote:
    Originally Posted by monstrosity View Post


    Of more of a surprise is that they had not already done this.



    They're in no rush. The market today will be the market tomorrow.
  • Reply 10 of 17
    oh my god... I hope I don't have to watch a M$ ad every time I want to browse! ?
  • Reply 11 of 17
    Quote:
    Originally Posted by monstrosity View Post


    Of more of a surprise is that they had not already done this.



    AdMob.com has had them over the barrell for a few months now. But we need Google to be in the game as soon as possible.
  • Reply 12 of 17
    Quote:
    Originally Posted by EyeNsteinNo View Post


    oh my god... I hope I don't have to watch a M$ ad every time I want to browse! ?



    Sad fact. Everything that is free will eventually have ads. It's a very prevalent business model. I'm not being facetious here, just saying it's hard to fight that aspect of capitalism.



    But luckily App Store stuff is paid outright, like software, sometimes for the purpose of not having to deal with any advertising.
  • Reply 13 of 17
    pxtpxt Posts: 683member
    Thank heavens we don't have Flash !
  • Reply 14 of 17
    Isn't that the code name Steve Ballmer gave his iPhone?
  • Reply 15 of 17
    MacProMacPro Posts: 18,303member
    and the ads especially for iPhones that they will create will showcase ... Android Phones (just kidding)
  • Reply 16 of 17
    Thanks Google for bringing crap to the iPhone
  • Reply 17 of 17
    chris_cachris_ca Posts: 2,543member
    Quote:
    Originally Posted by EyeNsteinNo View Post


    Isn't that the code name Steve Ballmer gave his iPhone?



    I thought it was "No Chance" or "Silverlight"?
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