Serious Discussion: A new design direction for Apple with the iPhone 3G
Before this year's WWDC, Apple's future design direction was clearly set, and expected to continue. Replacing plastic with metal, mostly aluminium, and phasing out their trademark white from their major product lines. In fact the original iPhone seemed to be an embodiment of this new design direction. But the release of the new iPhone 3G, this direction seems to be thrown in doubt, like they've changed their mind, or travelled back in time. We've replaced plastic with metal (though perhaps this is mostly explainable by the fact that plastic is better for the transmisions side of things) and even more curiously, not only brought back white, which it seems like we've only just gotten rid of in most of the products, but had white turn the tables, becoming the new "premium" colour, which costs more despite no difference in the actual production cost.
So, to summarize; After looking at the new iPhone, has Apple's design direction changed?
So, to summarize; After looking at the new iPhone, has Apple's design direction changed?
Comments
If the backing has to be plastic, I'd rather have it painted than a faux metal finish that will slowly chip and rub off...
The plastic back in the iPhone is for better radio performance and reduced cost. Nothing more. I does look like future Apple computers will be shaped with more tapered looks as seen with the iMac, the MBA and the iPhone 3G. The MP, MBP and MB will likely follow suit. Don't know about materials. For lower tier lines, I think they'll use plastic, but that's normal.
Tapered edges seems to be one common design feature, however.
So what does this mean for the colour white within Apple?
The iMac being black and aluminium has thrown a spanner in the design works too. I still think it should be white or at worst, aluminium and white like a Mac Mini. The previous generation look a million times better. The new keyboard and mouse don't match. Or the keyboard should be black like the MacBook Air. It's a complete dogs dinner at the moment and shows a complete lack of attention to detail.
The 2nd Generation iBooks started the white trend and if you recall correctly it was actually clear plastic over a white coat with a silver middle layer and screen surround. The older wireless mice - pre-MightyMouse, were like that too. I've still got both and I think they're easily Apple's design at it's best. Apple only more recently have gone for the cheaper looking solid white plastic.
They show no signs of getting rid of white either. Time Capsule - white, AirportExpressN - white, Power adaptors - white and finally white on the iPhone 3G (but not it's face), it's headphones and it's power adaptor.
I still find it odd though that both Sony with it's white PSP and Nintendo with it's DS can pull off the Apple look better than Apple can these days. Maybe it's time Apple had a complete new design direction instead of the piecemeal erosion of it's old design language.
I think we'll see more products which feature the tapered edges (like the MBA and the 3G iPhone). aluminium, black plastic and glass are the current materials of choice...
You know, now that I come to think about it, Apple never seems to have had a coherent, widely applicable design language for all their products for what feels a while now. Who know, maybe its the new trend, chic complete randomness individuality all different design llanguage? I hear it's gonna be really hot this year!