Too bad they aired a commercial during something most people aren't watching. That being said, sort of like the demand this device is actually going to have.
Your understanding of TV is as rudimentary as your market predictive capabilities . Oscars will draw between 40M and 55M viewers (probably tending to the high end due to Avatar) which makes it one of the most watched TV events of the year pretty much behind only the Superbowl.
If you are going to sink $3M into advertising, 2x30 second slots during the Oscars is a great idea. If the target is fashion-conscious, non-tech, media savvy, and female market, (which it primarily is) there is no better TV event in the year.
I'll bet recognition/awareness and intention to buy will go up tomorrow (a bit).
My wife and I, we like the grip of the macbook much better than the metal ones. We are completely Apple based at home ( phone, laptop, desktop ). But we'll wait till Apple comes up with a polycarbonate version of the iPad.
I was pleasantly surprised to see three showings of this ad during the Oscars. It reminded me of the classiness and powerful impact of the '84 Superbowl ad when I saw that one ages ago.
I was pleased to see Apple wisely pump the big bucks into promoting the iPad, which will have even more impact on society than its ancestor, the Mac, has had.
I didn't like the ad. It was too hurried. It seemed like they felt they had to throw in in every iPad functionality possible in every microsecond they had.
The music was mediocre too. (But then, what do I know -- I think that today's popular music is awash in a sea of mediocrity. I long for the days of substantive stuff).
One of his other babies was getting an Oscar or two... Up!
Technically, now Pixar is part of Disney, but Steve helped them on their way. Up! even has Steve listed in the credits under Special Thanks, if I recall correctly.
The apps will make this thing great. The apps aren't here yet, so people can't see it--but in a years time this thing might well explode in popularity. It might take longer even, but the apps are the thing that will sell this device. That and we're just coming to a point in technology where the: "casual computer" needed to arrive.
What do you mean? All existing apps in the store work NOW, and many developers have already started on the iPad ports which will be available from day one.
What do you mean? All existing apps in the store work NOW, and many developers have already started on the iPad ports which will be available from day one.
Yeah, but aside from games (yet not excluding them either), the iPad screams "Develop For Me".
It's a great place-holder feature that it runs iPhone Apps, but like he said, in year you won't be using many iPhone apps on it any longer, unless you refuse to buy new ones.
Most people will use iPad specific apps because they will be a much deeper and natural experience on the iPad.
One of his other babies was getting an Oscar or two... Up!
Technically, now Pixar is part of Disney, but Steve helped them on their way. Up! even has Steve listed in the credits under Special Thanks, if I recall correctly.
True. But Pixar has been up for, and winning Oscars for many years running now. As has Disney, where SJ has been the largest shareholder since 2007.
Why this year? Perhaps to signal the fact that he is now aspiring to be a Hollywood 'player' with the iPad?
Looks like the beleaguered Apple Corp has another fledging new prototype. Let the mainstream media crow on about today's and yesterday's fashions, and how this product is unlikely to succeed. Let the media doubt whether Apple can even continue, or whether it will collapse into fairy dust.
I want one, but not this one, i think i can wait for the 3g model. Nice song.
I want one, but not this one. I think I can wait for the one that plays flash and has a 16:9 aspect ratio and will allow unfettered access to software.
I want one, but not this one. I think I can wait for the one that plays flash and has a 16:9 aspect ratio and will allow unfettered access to software.
Comments
Too bad they aired a commercial during something most people aren't watching. That being said, sort of like the demand this device is actually going to have.
Your understanding of TV is as rudimentary as your market predictive capabilities
If you are going to sink $3M into advertising, 2x30 second slots during the Oscars is a great idea. If the target is fashion-conscious, non-tech, media savvy, and female market, (which it primarily is) there is no better TV event in the year.
I'll bet recognition/awareness and intention to buy will go up tomorrow (a bit).
decade level cool post
now i wanna buy one
thanks
While there are many, this guy gets to blog quite peacefully about his feelings.
Imagine this shot, taken from the point of view of the person using the iPad with the camera pointing almost parallel to the floor.
It would look like the picture you posted.
This is what they meant when they said it would be Magic. It floats on your lap to provide a proper typing angle! Amazing...
I was pleased to see Apple wisely pump the big bucks into promoting the iPad, which will have even more impact on society than its ancestor, the Mac, has had.
This is only the beginning, folks!
The music was mediocre too. (But then, what do I know -- I think that today's popular music is awash in a sea of mediocrity. I long for the days of substantive stuff).
And, it was a bit odd for SJ to make an appearance at the Oscar no? Not his style...... http://images.google.com/imgres?imgu...26tbs%3Disch:1
One of his other babies was getting an Oscar or two... Up!
Technically, now Pixar is part of Disney, but Steve helped them on their way. Up! even has Steve listed in the credits under Special Thanks, if I recall correctly.
The apps will make this thing great. The apps aren't here yet, so people can't see it--but in a years time this thing might well explode in popularity. It might take longer even, but the apps are the thing that will sell this device. That and we're just coming to a point in technology where the: "casual computer" needed to arrive.
What do you mean? All existing apps in the store work NOW, and many developers have already started on the iPad ports which will be available from day one.
What do you mean? All existing apps in the store work NOW, and many developers have already started on the iPad ports which will be available from day one.
Yeah, but aside from games (yet not excluding them either), the iPad screams "Develop For Me".
It's a great place-holder feature that it runs iPhone Apps, but like he said, in year you won't be using many iPhone apps on it any longer, unless you refuse to buy new ones.
Most people will use iPad specific apps because they will be a much deeper and natural experience on the iPad.
One of his other babies was getting an Oscar or two... Up!
Technically, now Pixar is part of Disney, but Steve helped them on their way. Up! even has Steve listed in the credits under Special Thanks, if I recall correctly.
True. But Pixar has been up for, and winning Oscars for many years running now. As has Disney, where SJ has been the largest shareholder since 2007.
Why this year? Perhaps to signal the fact that he is now aspiring to be a Hollywood 'player' with the iPad?
Looks like the beleaguered Apple Corp has another fledging new prototype. Let the mainstream media crow on about today's and yesterday's fashions, and how this product is unlikely to succeed. Let the media doubt whether Apple can even continue, or whether it will collapse into fairy dust.
Always remember: It us US versus THEM.
I want one, but not this one, i think i can wait for the 3g model. Nice song.
I want one, but not this one. I think I can wait for the one that plays flash and has a 16:9 aspect ratio and will allow unfettered access to software.
Remember: Your View-Point Is Not The Only Perspective.
I want one, but not this one. I think I can wait for the one that plays flash and has a 16:9 aspect ratio and will allow unfettered access to software.
There will never be one that plays flash.