Apple's new Barcelona store features unique logo
A soon-to-open Apple retail store in Barcelona is advertised with a unique company logo that is "custom made" to fit the city neighborhood where the store is located.
The new Apple Store is set to open in Barcelona Centre's most expensive commercial street, Passeig de Gracia. AppleInsider reader Pere sent a picture of the under-construction storefront on Monday, and noted that Apple's latest retail creation is near Casa Batllo and Casa Mila, which are famous creations by renowned Spanish Catalan architect Antoni Gaudi.
Gaudi's buildings were particularly known for their use of stained glass, which the multi-colored Apple logo at the new store acknowledges. A sign at the under-construction storefront notes that the new Apple Store will be "custom made to fit Barcelona."
The new store on Passeig de Gracia will be Apple's second retail location in Barcelona. The first Barcelona store opened in the La Maquinista shopping district located in the outskirts of the city in 2010.
Apple often goes out of its way to match the architecture of the surrounding neighborhood with its retail stores, and will frequently set up shop in historical buildings while maintaining much of the look and feel of the original structure.
Photo courtesy AppleInsider reader Bob.
Plans for the Apple Store on Barcelona's Passeig de Gracia have been in the works since May of 2010. The new store is located in a 32,000-square-foot five-story building near the Mandarin Oriental hotel
The building dates back to the late 1800s, with Apple set to occupy a corner space that overlooks Catalunya Plaza. Earlier reports, dug up by ifoAppleStore, indicated that Apple had signed a 10-year lease for 27,000 square feet in space, including the basement and ground floor, for $5.1 million a year.
The new Apple Store is set to open in Barcelona Centre's most expensive commercial street, Passeig de Gracia. AppleInsider reader Pere sent a picture of the under-construction storefront on Monday, and noted that Apple's latest retail creation is near Casa Batllo and Casa Mila, which are famous creations by renowned Spanish Catalan architect Antoni Gaudi.
Gaudi's buildings were particularly known for their use of stained glass, which the multi-colored Apple logo at the new store acknowledges. A sign at the under-construction storefront notes that the new Apple Store will be "custom made to fit Barcelona."
The new store on Passeig de Gracia will be Apple's second retail location in Barcelona. The first Barcelona store opened in the La Maquinista shopping district located in the outskirts of the city in 2010.
Apple often goes out of its way to match the architecture of the surrounding neighborhood with its retail stores, and will frequently set up shop in historical buildings while maintaining much of the look and feel of the original structure.
Photo courtesy AppleInsider reader Bob.
Plans for the Apple Store on Barcelona's Passeig de Gracia have been in the works since May of 2010. The new store is located in a 32,000-square-foot five-story building near the Mandarin Oriental hotel
The building dates back to the late 1800s, with Apple set to occupy a corner space that overlooks Catalunya Plaza. Earlier reports, dug up by ifoAppleStore, indicated that Apple had signed a 10-year lease for 27,000 square feet in space, including the basement and ground floor, for $5.1 million a year.
Comments
Pere (another one)
Architect
I wish other retailers would do this. I hate all the old tudor-style pubs and historically relevant and well designed buildings that have been turned in to gaudy fast food outlets in the UK, especially since the smoking ban.
Look forward to visiting Barcelona one day. This store will be on the list of local attractions to take in. Hope the store is a big success.
Is that a temporary sign or are they going to use that permanently?
I worked in Barcelona 10 years ago for a NY company. We had trouble finding any Macs - There was a computer store in the back of town - mostly pc's but sold a limited amount and an overpriced department store that sold them. Oh how times have changed.
"Gaudi's buildings were particularly known for their use of stained glass"
Yeah, actually they're not.
That's the wall put up around the construction site, so I don't see why it was even called a "new logo", as it's designed to be temporary.
The photo is of a temp construction barricade. There's nothing at this point to back up that a similar logo will be on the store
That's awesome. I love Barcelona.
I was overcome with emotion when I visited the Temple Sagrada Familia - it was easily the most beautiful thing I've ever seen.
Good on Apple for not being complete corporate shills in terms of their branding.
Quote:
Originally Posted by Tallest Skil
That's the wall put up around the construction site, so I don't see why it was even called a "new logo", as it's designed to be temporary.
Temporary or not, it is still new.
It's the same logo they've used for the last 35 years with some new colors in it. They've done this before plenty of times in advertising; that doesn't make it a new logo.
It's a logo "treatment" for a temporary wall / advertisement. Poke me when it's part of the actual store.
Thank you. I was put off by the author's erroneous citation of stained glass. The logo is clearly referencing Gaudi's use of this tile work as he was not at all known for stained glass. Gaudi's work was Modernisme and highly influenced by Gothic Revival. It saddens me that the author wouldn't fact check this kind of thing. I mean, I know it's a rumor site but it's a pretty good one and this kind of thing is easily checked - after all Gaudi's work is finished (well, not really but will the cathedral ever be done?!?!). No one is speculating on his building 6GS.
Shame on AI for such an obvious error that disrespects a great artist and cultural icon.
Quote:
Originally Posted by Tallest Skil
It's the same logo they've used for the last 35 years with some new colors in it. They've done this before plenty of times in advertising; that doesn't make it a new logo.
Hmmmm....
More inane stuff. Not worth responding to.
I'm not sure that could get more infantile.
I provide a rebuttal to what you've said, proving it wrong. You then choose to respond by saying you're not responding to this rebuttal.
Come off it. Seriously.
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Quote:
Originally Posted by Tallest Skil
I'm not sure that could get more infantile.
I provide a rebuttal to what you've said, proving it wrong. You then choose to respond by saying you're not responding to this rebuttal.
Come off it. Seriously.
That's no rebuttal. It's unlike any logo that Apple has used before. If you don't understand that, I feel sorry for you.
Your comment only proves that you post without thinking. Even an infant can do that.
You have a tendency to make counter arguments without thinking. Just for the sake of making counter arguments. You post at the rate of 20 posts a day. Who does that? Somebody who has nothing better to do with their time.
- one cannot possibly write without thinking, let alone post.
- an infant surely has never written a rebuttal online
- don't be blind; many people post over 20 comments on Internet forums. Longer ones, and shorter ones
- refuting to a post seems like someone has nothing better to do with their time