Google reportedly mulling $1B Waze bid, could spark bidding war with Facebook
According to Bloomberg sources, Google is looking to throw in a $1 billion bid for Waze, possibly portending a bidding war between the search giant and Facebook, which is also rumored to be eyeing an acquisition of the social mapping service.
People familiar with the matter told Bloomberg that Waze is managing "expressions of interest" from multiple parties, and is targeting a selling price of at least $1 billion. Alternatively, the firm may seek venture capital financing in order to stay independent.
A report earlier in May claimed Facebook was in talks to pick up Waze, with the purchase positioning the social network to enter an already cramped market led by Google Maps. Facebook's bid was also said to be around $1 billion.
The sources went on to say that Google only approached Waze after chatter of the Facebook bid went public, suggesting the tech monolith is looking to block Facebook from entering the mapping game.
The publication notes that a deal is far from being reached, and talks may fall apart as Waze's user base is substantial enough to raise funding privately. As of April, Waze had over 40 million people using its service.
In January, Apple too was rumored to be interested in purchasing the startup to bolster its iOS Maps app, but the claims turned out to be false. Sources on Thursday confirmed the Cupertino, Calif., company is not currently part of the talks.
As for Waze's existing investors, the company managed to successfully raise $30 million in a 2011 funding round led by Kleiner Perkins Caufield & Byers and Horizons Ventures Hong Kong. Microsoft is also said to be an investor, as is Magma Venture Partners, Vertex Venture Capital and BlueRun Ventures.
The iOS app is free to download from the App Store, and features TomTom-like functionality like automatic reporting of traffic data. Social aspects include community-generated real-time routing, live maps and an accident reporting system, among others standard navigation features.
People familiar with the matter told Bloomberg that Waze is managing "expressions of interest" from multiple parties, and is targeting a selling price of at least $1 billion. Alternatively, the firm may seek venture capital financing in order to stay independent.
A report earlier in May claimed Facebook was in talks to pick up Waze, with the purchase positioning the social network to enter an already cramped market led by Google Maps. Facebook's bid was also said to be around $1 billion.
The sources went on to say that Google only approached Waze after chatter of the Facebook bid went public, suggesting the tech monolith is looking to block Facebook from entering the mapping game.
The publication notes that a deal is far from being reached, and talks may fall apart as Waze's user base is substantial enough to raise funding privately. As of April, Waze had over 40 million people using its service.
In January, Apple too was rumored to be interested in purchasing the startup to bolster its iOS Maps app, but the claims turned out to be false. Sources on Thursday confirmed the Cupertino, Calif., company is not currently part of the talks.
As for Waze's existing investors, the company managed to successfully raise $30 million in a 2011 funding round led by Kleiner Perkins Caufield & Byers and Horizons Ventures Hong Kong. Microsoft is also said to be an investor, as is Magma Venture Partners, Vertex Venture Capital and BlueRun Ventures.
The iOS app is free to download from the App Store, and features TomTom-like functionality like automatic reporting of traffic data. Social aspects include community-generated real-time routing, live maps and an accident reporting system, among others standard navigation features.
Comments
...but, but, but Google maps are already perfect.
Why would they need to buy another mapping company?
Quote:
Originally Posted by hill60
...but, but, but Google maps are already perfect.
Why would they need to buy another mapping company?
I was thinking similar. Not that Google maps was perfect, but what was the point of them buying something else?
heavy rain in NYC today - roads and flooding everywhere, did a control at 5:56pm ET (so sick of the google PR spin map spin machine and sad pathetic "journalists" ) and saved to photos. Once again, since the beginning, I used Apple Maps to get me home. Clean & simple. Tufte would be proud.
Typical of Google &/or Facebook to spend a billion for something worth orders of magnitude less.
Remember Motorola?
Quote:
Originally Posted by realwarder
I was thinking similar. Not that Google maps was perfect, but what was the point of them buying something else?
Agree. What would Waze have that they (1) want and (2) are willing to pay that much to get? They would have to know Apple isn't interested at that price point and I can't imagine it would be just to keep it out of Facebook's hands? Are they really a threat? What even would Facebook do with them?
Quote:
Originally Posted by TheUnfetteredMind
Quote:
Originally Posted by realwarder
I was thinking similar. Not that Google maps was perfect, but what was the point of them buying something else?
Agree. What would Waze have that they (1) want and (2) are willing to pay that much to get? They would have to know Apple isn't interested at that price point and I can't imagine it would be just to keep it out of Facebook's hands? Are they really a threat? What even would Facebook do with them?
Simple Google wants to keep it out of the hands of anyone else as it could rival their own offerings. Purely defensive.
Does anyone else think the "but, but, but" thing needs to stop. It seems to come up at least once in every thread, sometimes more. It's overplayed so please stop.
Buying foursquare would be amazing.
But, but, but...
Apple doesn't want to deal with carrier headaches. Bandwidth is interesting but then they would need another antenna.
Come on Facebook, come up with Search similar to google search! It is the matter of eating business from google no matter how far it goes!
Quote:
Originally Posted by hill60
...but, but, but Google maps are already perfect.
Why would they need to buy another mapping company?
Because strong competition, particularly from competing spies, they don't need.
Fight away spies, you have lots of advertiser cash to waste.
Quote:
Originally Posted by buckalec
I used Apple Maps to get me home. Clean & simple. Tufte would be proud.
Oh my, yes Google maps is a mess. Far to difficult to read when you are driving.
Quote:
Originally Posted by Jivanile
Does anyone else think the "but, but, but" thing needs to stop. It seems to come up at least once in every thread, sometimes more. It's overplayed so please stop.
...but, but, but, it indicates a level of sarcasm even Americans seem to understand, sort of like a waiter walking into a scene with a tray of cream pies or some other variation of slapstick which Americans seem overly fond of.
Quote:
Originally Posted by Rogifan
Yep. And I'm sure they'll throw how ever much money it takes to make sure no one else snaps up Waze,
..and Apple could easily outbid Google if they wanted to. They've got a shitload more money. The question is only whether they feel they need Waze or not. Maybe I'm speaking from ignorance, but when it comes to POIs Apple needs all the help it can get. Foursquare would be even better.
Quote:
Originally Posted by helicopterben
Come on Facebook, come up with Search similar to google search! It is the matter of eating business from google no matter how far it goes!
Couldn't agree more. Facebook should do a search box like Google+ and start providing users with combined searches of social network and web-based searches. Until that happens, Facebook will continue to be stuck in the 90's with shitty irrelevant ads that no one clicks on.
Apple would be a lot better off if it released its maps for Android and desktop. I hope that is coming sometime soon. I'm afraid that developers will all use Google because they can easily distribute their software on multiple platforms.
Apple would ruin Waze if it purchased it, because Waze needs large numbers and limiting it to Apple would limit the number of people that would play the dumb games.
This isn't the 1930s. When was the last time you saw an American sitcom where cream pies were utilized as a gag?