I'm not a fan of those heavy, drowning-in-artfulness ads Apple has been running lately, though I did admire the one that opened the WWDC conference. I did not at all respond to the one that closed out the show. It was the one false note in the entire event. It's not nice to convey so much certitude in judging the work of very talented people, especially if you haven't sat down and broken down precisely what you didn't like about it, but I think I'm right to say that these ads by Apple are just completely turgid. So much angst about their greatness and success. Relax a little. Convey confidence.
As someone noted, the company's values/philosophy comes down, quite simply, to three things: Simplify. Perfect. Delight. http://dthin.gs/170wnEZ
In this day and age, good creative talent is dime a dozen, and available in multiple media formats in droves globally. I don't understand why companies like Apple even bother with ad agencies any more
Please. Apple makes great stuff, but they're not masters of all possible human activities in the world.
Sometimes it's good to bring a specialist in.
Exhibit A:
Quote:
Apple’s partnership with Chiat\Day began in the 1980s, stemming from Jobs’s relationship with creative director Lee Clow. Clow, known for his long beard and laid-back approach, led development of the “1984” Macintosh ad, which symbolized Apple’s challenge to International Business Machines Corp. by depicting a runner throwing a hammer into a TV screen featuring a Big Brother-like speaker. He’s also credited with creating the Energizer Bunny and other iconic campaigns.
Though the agency lost Apple’s business when Jobs was ousted in 1985, Jobs called Clow after he returned in 1997 to work on the “Think Different” campaign.
Translation: Execs at TBWA(silly backslash)Chiat(silly backslash)Day are complaining because they are being asked to work for the money they are being paid.
I'd love to see a scene with Don Draper (Jon Hamm) pitching for the Apple account. The whole 1960's set from Mad Men, yet pitching on Apple's current account - it would be funny. Actually make a great ad in it's own right.
Off-topic, but that's one weird, over-rated show.....
As someone noted, the company's values/philosophy comes down, quite simply, to three things: Simplify. Perfect. Delight. http://dthin.gs/170wnEZ
What do you find false or turgid about that?
(Btw, take a look at: ).
Johnny is a genius, but since Job's departure he has been harping on about protecting "fragile ideas" and too much philosophy about design bullshit... you can see this reflected in the recent advertising (above) and it's bordering on pretentiousness. Jobs was a great match for Johnny as he kicked him in the ass and brought out the best in him, not letting him get too far into his own head. I worry about Apple now for the simple fact that there is no more fly in the ointment. You need the rough with the smooth as too much smooth gets boring as hell.
Since I'm not an American, I don't use the frase "...my ass" but do know it is a regular expression. That said, I don't think it was a 'fitting' choice of words yesterday. Still, I think Phil is an excellent VP. And has humor too. I chuckle when I think of the iPad2 presentation: "Hé, I get to sit in the chair". Stuff like that makes me feel wanting to work for Apple.
The one that takes the cake is Craig. Not just yesterday, but you should really sign up (for free) as a developer and download all these video podcasts from every WWDC week. I had my laughs and can't wait to watch his presentations from this week.
Sounds more like a handful of disgruntled people working there who thought they'd have more control post-Steve, and don't like that Apple is continuing it's policies. People don't like being told no, and some complain anonymously.
Non-story.
It would be a story if Phil was changing how they operated.
How come Jonathan Ive is not doing the product presentations? I am feeling like a teenager listening to Phil. His enthusiasm comes across very juvenile: drooling about specs and the product's awesomeness. Shame, as the poetry gets lost.
Craig Federighi is just far more polished than anyone else at Apple now. Only Jobs could compete with the guy as far as the presentations go, but I think Federighi is even better than Jobs was in that respect.
Johnny is a genius, but since Job's departure he has been harping on about protecting "fragile ideas" and too much philosophy about design bullshit... you can see this reflected in the recent advertising (above) and it's bordering on pretentiousness. Jobs was a great match for Johnny as he kicked him in the ass and brought out the best in him, not letting him get too far into his own head. I worry about Apple now for the simple fact that there is no more fly in the ointment. You need the rough with the smooth as too much smooth gets boring as hell.
Translation: Execs at TBWA(silly backslash)Chiat(silly backslash)Day are complaining because they are being asked to work for the money they are being paid.
No. Translation: Today journalism is non-existent even for Businessweek. I wouldn't be surprised at all if this piece is just a "hey, one guy talked bad about Apple. Let's run it. We will got a lot of clicks."
Steve doesn't even know how the original iPad ad should be about. Read the bio. He came to the conclusion only at the final moment. This journalism is funny.
I like the "Signature Ad" that's the black & white graphics only piece that started the WWDC 2013 Keynote... Pure Genius. Run That one as an Apple Brand Commercial too!
ha ha - you so funny anantksundaram!!... you've posted 10,887 times on Apple Insider... getting that aggression out through your fingertips at strangers around the world... the dark side is powerful young anakin.
In this day and age, good creative talent is dime a dozen, and available in multiple media formats in droves globally. I don't understand why companies like Apple even bother with ad agencies any more (except perhaps for just the sheer convenience of it).
My advice to those guys, assuming this report is true: take a deep breath, or be prepared to take a hike.
Add: Phil S. and Craig F (along with Jony I.) are the real standouts at Apple.
Oh man, I couldn't disagree more. In this and age upstarts, 'know it alls' and 'media experts' are a dime a dozen. Creatives with clarity of vision, deep understanding of the message and the audience, and clear leadership, are very very hard to find. To get the marketing strategy right for a company like Apple is impossibly difficult, made more so by the fact that 'creative talent' and 'marketing nous' is something that seemingly every Tom Dick and Harriet has aplenty.
Marketing is difficult and always involves much doubt and soul-searching, and to be able o think clearly and have a clear vision in the cacophony of opinions, takes very special people.
Comments
Quote:
Originally Posted by AndrewofArabia
I'm not a fan of those heavy, drowning-in-artfulness ads Apple has been running lately, though I did admire the one that opened the WWDC conference. I did not at all respond to the one that closed out the show. It was the one false note in the entire event. It's not nice to convey so much certitude in judging the work of very talented people, especially if you haven't sat down and broken down precisely what you didn't like about it, but I think I'm right to say that these ads by Apple are just completely turgid. So much angst about their greatness and success. Relax a little. Convey confidence.
As someone noted, the company's values/philosophy comes down, quite simply, to three things: Simplify. Perfect. Delight. http://dthin.gs/170wnEZ
What do you find false or turgid about that?
(Btw, take a look at:
Steve was flexible. Clarity means people know exactly what you want. That is more of a communication problem.
Quote:
Originally Posted by anantksundaram
In this day and age, good creative talent is dime a dozen, and available in multiple media formats in droves globally. I don't understand why companies like Apple even bother with ad agencies any more
Please. Apple makes great stuff, but they're not masters of all possible human activities in the world.
Sometimes it's good to bring a specialist in.
Exhibit A:
Quote:
Apple’s partnership with Chiat\Day began in the 1980s, stemming from Jobs’s relationship with creative director Lee Clow. Clow, known for his long beard and laid-back approach, led development of the “1984” Macintosh ad, which symbolized Apple’s challenge to International Business Machines Corp. by depicting a runner throwing a hammer into a TV screen featuring a Big Brother-like speaker. He’s also credited with creating the Energizer Bunny and other iconic campaigns.
Though the agency lost Apple’s business when Jobs was ousted in 1985, Jobs called Clow after he returned in 1997 to work on the “Think Different” campaign.
(from the source this AI article is based on: http://www.businessweek.com/news/2013-06-11/apple-with-1984-ad-partner-are-said-to-plan-new-campaign-tech#p1 ).
Exhibit B:
Steve Jobs Almost Named The iMac The MacMan, Until This Guy Stopped Him
http://www.fastcodesign.com/1669924/steve-jobs-almost-named-the-imac-the-macman-until-this-guy-stopped-him
I'll bite.
What should the ad contain?
Quote:
Originally Posted by bennettvista
I'd love to see a scene with Don Draper (Jon Hamm) pitching for the Apple account. The whole 1960's set from Mad Men, yet pitching on Apple's current account - it would be funny. Actually make a great ad in it's own right.
Off-topic, but that's one weird, over-rated show.....
Quote:
Originally Posted by anantksundaram
As someone noted, the company's values/philosophy comes down, quite simply, to three things: Simplify. Perfect. Delight. http://dthin.gs/170wnEZ
What do you find false or turgid about that?
(Btw, take a look at:
Johnny is a genius, but since Job's departure he has been harping on about protecting "fragile ideas" and too much philosophy about design bullshit... you can see this reflected in the recent advertising (above) and it's bordering on pretentiousness. Jobs was a great match for Johnny as he kicked him in the ass and brought out the best in him, not letting him get too far into his own head. I worry about Apple now for the simple fact that there is no more fly in the ointment. You need the rough with the smooth as too much smooth gets boring as hell.
Quote:
Originally Posted by Suddenly Newton
Please. No one can follow in Steve Jobs' footsteps without disappointing someone. Jobs had clarity like no one else.
Until he changed his mind.
Except when he would tell us he didn't like something without telling you why.
The one that takes the cake is Craig. Not just yesterday, but you should really sign up (for free) as a developer and download all these video podcasts from every WWDC week. I had my laughs and can't wait to watch his presentations from this week.
Steve was flexible: this is shit. Didn't you read his biography?
I like the suttleness of the ads.
Sounds more like a handful of disgruntled people working there who thought they'd have more control post-Steve, and don't like that Apple is continuing it's policies. People don't like being told no, and some complain anonymously.
Non-story.
It would be a story if Phil was changing how they operated.
Quote:
Originally Posted by mr O
Craig truly is a joy to watch. Very engaging.
How come Jonathan Ive is not doing the product presentations? I am feeling like a teenager listening to Phil. His enthusiasm comes across very juvenile: drooling about specs and the product's awesomeness. Shame, as the poetry gets lost.
Craig Federighi is just far more polished than anyone else at Apple now. Only Jobs could compete with the guy as far as the presentations go, but I think Federighi is even better than Jobs was in that respect.
Quote:
Originally Posted by bennettvista
Johnny is a genius, but since Job's departure he has been harping on about protecting "fragile ideas" and too much philosophy about design bullshit... you can see this reflected in the recent advertising (above) and it's bordering on pretentiousness. Jobs was a great match for Johnny as he kicked him in the ass and brought out the best in him, not letting him get too far into his own head. I worry about Apple now for the simple fact that there is no more fly in the ointment. You need the rough with the smooth as too much smooth gets boring as hell.
Can someone translate?
Quote:
Originally Posted by ArtDecoDalek
Translation: Execs at TBWA(silly backslash)Chiat(silly backslash)Day are complaining because they are being asked to work for the money they are being paid.
No. Translation: Today journalism is non-existent even for Businessweek. I wouldn't be surprised at all if this piece is just a "hey, one guy talked bad about Apple. Let's run it. We will got a lot of clicks."
Quote:
Originally Posted by Ireland
I kind of agree. There's been two many different styles of Apple ads over the past year even. I think he's onto someone when he says lack of clarity.
Who is he?
Steve doesn't even know how the original iPad ad should be about. Read the bio. He came to the conclusion only at the final moment. This journalism is funny.
Quote:
Originally Posted by anantksundaram
Can someone translate?
ha ha - you so funny anantksundaram!!... you've posted 10,887 times on Apple Insider... getting that aggression out through your fingertips at strangers around the world... the dark side is powerful young anakin.
Quote:
Originally Posted by anantksundaram
In this day and age, good creative talent is dime a dozen, and available in multiple media formats in droves globally. I don't understand why companies like Apple even bother with ad agencies any more (except perhaps for just the sheer convenience of it).
My advice to those guys, assuming this report is true: take a deep breath, or be prepared to take a hike.
Add: Phil S. and Craig F (along with Jony I.) are the real standouts at Apple.
Oh man, I couldn't disagree more. In this and age upstarts, 'know it alls' and 'media experts' are a dime a dozen. Creatives with clarity of vision, deep understanding of the message and the audience, and clear leadership, are very very hard to find. To get the marketing strategy right for a company like Apple is impossibly difficult, made more so by the fact that 'creative talent' and 'marketing nous' is something that seemingly every Tom Dick and Harriet has aplenty.
Marketing is difficult and always involves much doubt and soul-searching, and to be able o think clearly and have a clear vision in the cacophony of opinions, takes very special people.