This would be tremendously useful in the big box stores. The ones where you can't find anything, including anyone to ask. Imagine the time it'd save.
It would also be very helpful if it saw you were heading towards the checkouts, and buzzed "hey don't forget these items on your list".
As for the marketing and privacy sides of it... not so much. If it regularly buzzes ads for things I don't buy (with no way to bypass) I'll delete the app. If it forces invasive "privacy" terms I won't even bother.
Bottom line, this could be huge, huge if done correctly. Just hope it doesn't get poisoned with things it doesn't need.
"NFC requires users to literally take their phone out, turn it on, and tap it against a target to activate," Dipaola said. "iBeacons can reach a user with their phone in their pocket anywhere in a store. This allows shoppers to physically browse the store as normal and take advantages of new features like a shopping list reminder when they enter.
Yeah, but I mean you still have to take your iPhone out of your pocket to see what iBeacon is buzzing you about. Not really much of a time-saver there, though the proactivity is nice I guess.
How does a small retail business make use of this technology? What has to be done to implement and maintain it? Its nice to know that some folk are taking advantage of it, but do you need to have an IT department to get it up and running?
This site does a pretty good job explaining the kit technology:
"The latest unique implementation of iBeacon comes from advertiser InMarket, which began turning on iPhone-compatible sensors at Giant Eagle and Safeway stores in Cleveland, Ohio, Seattle, Wash., and San Francisco, Calif."
Not according to Safeway. There is no iBeacon hardware installed in any Safeway store. Perhaps you should contact:
Comments
Make sure it doesn't work with Windows 8 phones etc.. They don't deserve to be able to access any of the iBeacon goodness.
It's business not Woodstock...!
This would be tremendously useful in the big box stores. The ones where you can't find anything, including anyone to ask.
Imagine the time it'd save.
It would also be very helpful if it saw you were heading towards the checkouts, and buzzed "hey don't forget these items on your list".
As for the marketing and privacy sides of it... not so much. If it regularly buzzes ads for things I don't buy (with no way to bypass) I'll delete the app. If it forces invasive "privacy" terms I won't even bother.
Bottom line, this could be huge, huge if done correctly. Just hope it doesn't get poisoned with things it doesn't need.
"NFC requires users to literally take their phone out, turn it on, and tap it against a target to activate," Dipaola said. "iBeacons can reach a user with their phone in their pocket anywhere in a store. This allows shoppers to physically browse the store as normal and take advantages of new features like a shopping list reminder when they enter.
Yeah, but I mean you still have to take your iPhone out of your pocket to see what iBeacon is buzzing you about. Not really much of a time-saver there, though the proactivity is nice I guess.
Get a Pebble watch and you should be sorted
Marketing: the world's second oldest profession, but with less morals than the worlds oldest profession.
Well then it must sound the same to you as Apple's Privacy Policy too.
http://www.apple.com/privacy/
LOL...
LOL...
Thanks, Dick. I like the graphic!
This site does a pretty good job explaining the kit technology:
http://estimote.com
Better yet, you don't have to turn it on!
The world's first oldest profession is…
Carpentry:
Eve made Adam's banana stand!
… Been waiting over 50 years to use that one!
"The latest unique implementation of iBeacon comes from advertiser InMarket, which began turning on iPhone-compatible sensors at Giant Eagle and Safeway stores in Cleveland, Ohio, Seattle, Wash., and San Francisco, Calif."
Not according to Safeway. There is no iBeacon hardware installed in any Safeway store. Perhaps you should contact:
Safeway Public Affairs Department
5918 Stoneridge Mall Road, Pleasanton, CA 94588
Tel: 925-467-3000