Apple to take 11% of global enterprise market by 2015 thanks to iPhone 'halo effect'
Apple's share of the business market is steadily growing, with increased adoption rates for Macs and iPads spurred on by "halo devices" like the iPhone, new research shows.
According to a study conducted by Forrester Research, Apple products accounted for roughly eight percent of global business and government spending in 2012, up from only one percent in 2009, reports The Wall Street Journal. The research firm expects the uptick to hit 11 percent in 2015.
More impressive is that Forrester's numbers don't include the iPhone, which is widely viewed as a gateway for business to jump into Apple's iOS and OS X ecosystems under so-called "bring your own device" policies.
As an example, the publication highlighted Cisco Systems' relatively quick migration to Apple's iOS platform after instituting a BYOD policy in 2009. With employees footing the bill for their own phones and tablets, and the company covering wireless fees in special cases, iPhones and iPads account for almost three quarters of Cisco's 70,000 registered devices.
While Windows machines are still dominant at Cisco, the company has furnished its workers with 35,000 MacBooks, or about one quarter of all supported laptops. Before the BYOD initiative, businesses were reticent to purchase Macs over PCs due to higher initial cost. According to one Cisco senior vice president, with repair and support, the end cost evens out in the end.
Also a factor are apps, the report says. Cisco, for example, takes advantage of Apple's Developer Program to roll out its own in-house apps for employees.
In addition, Apple is making strides in security and encryption that make both iOS and OS X a viable and attractive option for government agencies.
With the advent of BYOD, the rise of portables and "halo" devices like the iPhone penetrating deep into the consumer market, enterprise and government may have no choice but to move in Apple's direction.
According to a study conducted by Forrester Research, Apple products accounted for roughly eight percent of global business and government spending in 2012, up from only one percent in 2009, reports The Wall Street Journal. The research firm expects the uptick to hit 11 percent in 2015.
More impressive is that Forrester's numbers don't include the iPhone, which is widely viewed as a gateway for business to jump into Apple's iOS and OS X ecosystems under so-called "bring your own device" policies.
As an example, the publication highlighted Cisco Systems' relatively quick migration to Apple's iOS platform after instituting a BYOD policy in 2009. With employees footing the bill for their own phones and tablets, and the company covering wireless fees in special cases, iPhones and iPads account for almost three quarters of Cisco's 70,000 registered devices.
While Windows machines are still dominant at Cisco, the company has furnished its workers with 35,000 MacBooks, or about one quarter of all supported laptops. Before the BYOD initiative, businesses were reticent to purchase Macs over PCs due to higher initial cost. According to one Cisco senior vice president, with repair and support, the end cost evens out in the end.
Also a factor are apps, the report says. Cisco, for example, takes advantage of Apple's Developer Program to roll out its own in-house apps for employees.
In addition, Apple is making strides in security and encryption that make both iOS and OS X a viable and attractive option for government agencies.
With the advent of BYOD, the rise of portables and "halo" devices like the iPhone penetrating deep into the consumer market, enterprise and government may have no choice but to move in Apple's direction.
Comments
But Apple can never succeed in enterprise!
I'd love to see Apple take another swing at Enterprise, and this time give MS a run for its money.
If you've been waiting to see another swing, look again. It's called encirclement, a proven, time-honored strategy for overwhelming your opponent without their realizing it until it's too late.
Oh Yeah!!! Well Microsoft developed the Surface of Halo
According to a study conducted by Forrester Research, [B]Apple products accounted for roughly eight percent of global business and government spending in 2012[/B], up from only one percent in 2009, reports The Wall Street Journal. The research firm expects the uptick to hit 11 percent in 2015.
[B]More impressive is that Forrester's numbers don't include the iPhone, which is widely viewed as a gateway for business to jump into Apple's iOS and OS X ecosystems[/B] under so-called "bring your own device" policies.
[/QUOTE]
This is an incredible number of iDevices in business & government that are [COLOR=blue]not[/COLOR] running Microsoft Office . . . Once enterprise realizes that MS Office is not needed for everyone in the company, there will be no going back . . . the tipping point is only at 17% or less.
MS Office is possibly losing it's absolute "standard" in enterprise during this time Microsoft was absent from the cell phone and tablet business... they may also realize that they more then "got behind a couple iterations" as Ballmer once put it,, they left the door open for someone (Apple) to get a foothold, then a toe hold, and maybe even more. That this occurred during a time when tablets were replacing desktop PCs made their absence all the more dreadful.
I doubt windows embedded devices would be counted any more then Linix embedded devices would be.
I agree with that. Fortunately Microsoft hasn't been aware of what's been happening for at least 10 out of the last 13 years Ballmer's been CEO. In another century he'd have been the captain of a large ocean liner speeding through a field of icebergs.
So we never get Apple market share figures outside of the US but now we have an accurate forecast of the spending intentions of 'Global' enterprise?
I am skeptical.
Aren't you always whenever it involves anything positive to do with Apple?
This would never have happened if Steve Ballmer was still alive.
Hopefully the "free" productivity apps should help Apple push back a bit...
If you've been waiting to see another swing, look again. It's called encirclement, a proven, time-honored strategy for overwhelming your opponent without their realizing it until it's too late.
Or perhaps even just by osmosis - far easier to stand back and let your products be brought into a company because people there WANT your devices, which has effectively zero cast - that to spend massive amounts of money trying to force, uh I mean market, your way in.
This is why M$ are pushing Office365 so heavily. The client I'm working for is at the back-end of migrating around 2500 users worldwide to O365, which effectively locks them into the M$ ecosystem but they're doing it as they were offered something like $9 per user per month, including MS Office (whilst they were on Office 2000).
Hopefully the "free" productivity apps should help Apple push back a bit...
I think O365 will lock messaging into the M$ecosystem, but where I am looking at 'next gen' corporations will be:
A. outsourcing messaging
B. Building Virtual Desktops for legacy apps
C. BYOD
D. Building mobile apps for everything new.
As soon B happens, Windows goes the way of the 3270emulator. As soon as A and C gain momentum, The rest of M$ enterprise is 'just another middleware' and D will cause businesses to look at what people are buying (and what fits securely [and security will be a big requirement] and deploy the mobile apps on that platform, and force the rest to use the 'legacy' interface.
Effectively, If Apple can build an effective consumer platform with security built in, Businesses will have to accept it.
And Microsoft, to survive in the mobile world, will have to support mobile client apps for iOS, since the only thing they will be making money in the enterprise is identity management (Azure).
Again, it's not google or microsoft that Apple needs to compete against... It's Samsung and Amazon. Who will define the 'secure consumer mobile experience' will own the corpororate interface.
Hence this is why TouchID and the custom security vault inside the Ax hardware is a critical technology, as that transcends to a critical identity issue that addresses the business and consumer requirements at the primary intersection.