Advertisers criticize Apple for holding back customer targeting data in iAd campaigns

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  • Reply 41 of 89
    mjtomlinmjtomlin Posts: 2,699member

    Damn that Apple. Why can't they sell my information to advertisers so they can turn around and try to sell more shit to me! Makes me furious!!! >:(  

     

    Apple is NEVER going to beat Google, until they can make money from iAd!!!

     

     

    /s

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  • Reply 42 of 89
    On a previous thread here on AI today, I mentioned that I get a lot of cat food and animal supply ads when surfing without Ghostery... I wasn't kidding. Even though the only thing relating me to those ads is a picture of a cat that I have used for years as an avatar in assorted Google services... a YouTube/gMail/Google+ business account for testing and demo purposes. I have mentioned my cats in only a handful of posts over the years, but have never searched for anything related to them.

    I commented that I found Google Analytics to be pretty powerful software, but as the story stated, "the data is not as clean as Apple's".... I'm left wondering the same thing.

    Whatever... if they want to think that I'm a sauve, charming and starving (for love) Pepé Le Pew... rather than a Garfield crossed with Grumpy Cat, I'm OK with that... :smokey:
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  • Reply 43 of 89
    chipsy wrote: »
    lol because you try to clear up common misconceptions about Google you are a Google sycophant? The second sentence is just pure nonsense (and you probably know it). The third one is easily countered by this: 'anyone who thinks that your data isn't being collected by all kinds of data brokers all over the internet is a fool'. Compared to data brokers Google is a lamb.

    What misconceptions? Google is evil. End of discussion.
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  • Reply 44 of 89
    danoxdanox Posts: 3,887member
    Quote:

    Originally Posted by Chipsy View Post

     

    lol because you try to clear up common misconceptions about Google you are a Google sycophant? The second sentence is just pure nonsense (and you probably know it). The third one is easily countered by this: 'anyone who thinks that your data isn't being collected by all kinds of data brokers all over the internet is a fool'. Compared to data brokers Google is a lamb.


     

    Google sells you the end user Apple doesn't, this false equivalence you are trying to sell isn't flying, Apple and Google aren't the same, the Ad men are happy with Google for a reason they share user info.

    neoncat
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  • Reply 45 of 89
    hill60hill60 Posts: 6,992member
    Quote:

    Originally Posted by Chipsy View Post





    What light should those Google advocates see then? Do you even know what is talked about here? With deeper insights it is meant that advertisers can get aggregated none-personally identifiable information from Google. For things like trend analysis and stuff like that.

    If you ever read Google's privacy policy you would have known this. No personal data is shared without consent (exceptions: domain admins if necessary, external processing and legal reasons, which are the same exceptions as in Apple's policy) but what they can do is this: "We may share aggregated, non-personally identifiable information publicly and with our partners – like publishers, advertisers or connected sites."



    Hate it when people criticize something without actually knowing what it is about. I know a lot of people on this forum see Google as evil, but let's be rational shall we...

     

    Apple makes products for people and protects their users.

     

    Google makes things to attract people and sells their details as a product to their real users.

     

    viva la difference

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  • Reply 46 of 89
    Quote:

    Originally Posted by leavingthebigG View Post



    Looking forward to the CNBC spin on this one.

     

     

    And The BBC, The Guardian online to ignore it.

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  • Reply 47 of 89
    Quote:
    Originally Posted by hill60 View Post

     

     

    Apple makes products for people and protects their users.

     

    Google makes things to attract people and sells their details as a product to their real users.

     

    viva la difference


     

     

    That is indeed.

     

    Free means - it should have no string attached.

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  • Reply 48 of 89
    dasanman69dasanman69 Posts: 13,002member
    danox wrote: »
    Google sells you the end user Apple doesn't, this false equivalence you are trying to sell isn't flying, Apple and Google aren't the same, the Ad men are happy with Google for a reason they share user info.

    You act like Google is the only one. Don't you get mailings for pre - approved credit cards, or for better insurance rates? Your info is being sold all the time and way before Google ever existed. I applaud Apple for their privacy standards, but they're the exception not the norm.
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  • Reply 49 of 89

    The great thing about iAds is that they are all such high quality.  I love to just watch iAds sometimes.

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  • Reply 50 of 89
    This is good news, the option is customer based.
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  • Reply 51 of 89
    focherfocher Posts: 688member

    Thanks, Apple.

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  • Reply 52 of 89

    Advertising is a hobby for Apple. It doesn't have to sell out its customers to make money.

    Thank you Apple.

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  • Reply 53 of 89
    dasanman69dasanman69 Posts: 13,002member
    Advertising is a hobby for Apple. It doesn't have to sell out its customers to make money.
    Thank you Apple.

    The point of advertising is not for Apple to make money but for the advertiser to make money. If a advertiser can't make money with Apple it'll back a competitor. Something like that could potentially be bad for iAds.
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  • Reply 54 of 89
    Quote:

    Originally Posted by macaholic_1948 View Post



    The fact that an advertiser does not know your name is true. But, they know your device address and can be even more specific in what they target you with that any mail addressed to "occupant" that reaches your mailbox.



    To Google, it's all semantics.

    Is this true? I was under the impression that Google only matched adverts to people and gave aggregated statistics to advertisers. Can you give me some more information on this because that would be going way too far IMO.

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  • Reply 55 of 89
    Quote:

    Originally Posted by Chipsy View Post





     I know a lot of people on this forum see Google as evil, but let's be rational shall we...

    They are.  Remember Eric T. Moles Motto about privacy "We like to get right up to the creepy line".  You could not pay me to have anything google on my computer. 

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  • Reply 56 of 89
    aaronjaaronj Posts: 1,595member
    Quote:

    Originally Posted by dasanman69 View Post





    You act like Google is the only one. Don't you get mailings for pre - approved credit cards, or for better insurance rates? Your info is being sold all the time and way before Google ever existed. I applaud Apple for their privacy standards, but they're the exception not the norm.

     

    Actually, I don't get mailings like that.  Maybe I'm the exception, I don't know.  

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  • Reply 57 of 89
    hill60hill60 Posts: 6,992member
    dasanman69 wrote: »
    You act like Google is the only one. Don't you get mailings for pre - approved credit cards, or for better insurance rates? Your info is being sold all the time and way before Google ever existed. I applaud Apple for their privacy standards, but they're the exception not the norm.

    No, I don't get mailings for ore approved credit cards, then again I block Google every chance I get and barely use any of their services in spite of their constant nagging to 'log in'.
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  • Reply 58 of 89
    crowleycrowley Posts: 10,453member

    Seems like I see more iAd banners advertising the iAd service than any products.  Apple defending users' privacy is all well and good, but if it means that app developers use other advertising networks instead because iAd doesn't have the fill rate then it's all in vain.

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  • Reply 59 of 89
    dasanman69dasanman69 Posts: 13,002member
    hill60 wrote: »
    No, I don't get mailings for ore approved credit cards, then again I block Google every chance I get and barely use any of their services in spite of their constant nagging to 'log in'.

    So you get zero junk mail to your house?
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  • Reply 60 of 89
    aaronjaaronj Posts: 1,595member
    Quote:

    Originally Posted by Crowley View Post

     

    Seems like I see more iAd banners advertising the iAd service than any products.  Apple defending users' privacy is all well and good, but if it means that app developers use other advertising networks instead because iAd doesn't have the fill rate then it's all in vain.


     

    Why, exactly.  Unless I'm missing what you're saying (which I admit is quite possible).  As I said above, iAd is essentially a rounding error when it comes to Apple's revenues -- less than 0.05%.

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