First rule of showbiz: Always leave 'em wanting more.

in General Discussion edited January 2014
It just occurs to me that marketing is not all that dissimilar to showbiz. Let the customer want just a little more, and he'll stay tuned for the next installment, or come back for another show.

So, Apple is stoking the fires with its pre-MWExpo hype, and of course, anticipation is almost invariably larger than reality, so some of us will be maybe a little dissapointed, but that will keep our attention for the next MWExpo. Soon, we'll just follow along, with little feedback from Apple.....

Just like drugs, strangely enough. You may be dissapointed in your smack dealer's wares of late, but you'll be back again.



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