Apple Pay makes the cut for PGA Tour in MasterCard partnership
Starting this weekend at the Waste Management Open, Apple Pay contactless payments on the iPhone 6 and iPhone 6 Plus will be available for select food and beverage concessions purchases at the PGA Tour.
MasterCard's support of Apple Pay expands to the PGA Tour via a partnership with Prom Management Group, allowing golf fans to buy concessions at the 16th hole at TPC Scottsdale for this weekend's event in Phoenix.
"The tournament experience lends itself well to simple, secure payments so fans get through concessions and back to the tournament quickly," said Matt Barr, Group Head, U.S. Emerging Payments, MasterCard. "We're thrilled to partner with the PGA Tour to bring contactless acceptance to stops on the 2015 schedule. Through our long-standing relationship with PGA TOUR we are constantly looking for opportunities to create enhanced spectator experiences both on-course and online, whether that's through advanced payment capabilities or delivering surprises to fans."
MasterCard has been an early and strong supporter of Apple Pay, pushing its alliance with Apple in a series of advertisements spotlighting the new e-wallet service. The campaign began last year with the start of the World Series, and also delved into pop culture with an ad featuring performer Gwen Stefani.
The 2015 Waste Management Phoenix Open begins Thursday and will be broadcast on the Golf Channel. Prom Management Group caters 38 professional golf tour events, and Monday's announcement suggested future PGA Tour events will also support Apple Pay, with a press release calling the Phoenix Open the "first stop" for Apple's payment service.
"As always, we anticipate extremely large crowds this week at the Waste Management Phoenix Open and it only makes sense that this is the venue where we introduce this simple and secure mobile payment technology that will further enhance the spectator experience," said Rob Ohno, PGA Tour Senior Vice President of Corporate Marketing. "Technology is guiding the evolution of golf from both a player and spectator experience. Our long-standing relationship with MasterCard has helped ensure that we are delivering the latest in payment technology."
Along with MasterCard, credit card providers Visa and American Express were also Apple Pay launch partners. Participating banks include American Express, Bank of America, Capital One, Chase, Citi, and Wells Fargo, along with a host of local credit unions.
Currently, Apple Pay support for contactless transactions is available only in the iPhone 6 and iPhone 6 Plus, though support will be added to older iPhone models when paired with the upcoming Apple Watch.
MasterCard's support of Apple Pay expands to the PGA Tour via a partnership with Prom Management Group, allowing golf fans to buy concessions at the 16th hole at TPC Scottsdale for this weekend's event in Phoenix.
"The tournament experience lends itself well to simple, secure payments so fans get through concessions and back to the tournament quickly," said Matt Barr, Group Head, U.S. Emerging Payments, MasterCard. "We're thrilled to partner with the PGA Tour to bring contactless acceptance to stops on the 2015 schedule. Through our long-standing relationship with PGA TOUR we are constantly looking for opportunities to create enhanced spectator experiences both on-course and online, whether that's through advanced payment capabilities or delivering surprises to fans."
MasterCard has been an early and strong supporter of Apple Pay, pushing its alliance with Apple in a series of advertisements spotlighting the new e-wallet service. The campaign began last year with the start of the World Series, and also delved into pop culture with an ad featuring performer Gwen Stefani.
The 2015 Waste Management Phoenix Open begins Thursday and will be broadcast on the Golf Channel. Prom Management Group caters 38 professional golf tour events, and Monday's announcement suggested future PGA Tour events will also support Apple Pay, with a press release calling the Phoenix Open the "first stop" for Apple's payment service.
"As always, we anticipate extremely large crowds this week at the Waste Management Phoenix Open and it only makes sense that this is the venue where we introduce this simple and secure mobile payment technology that will further enhance the spectator experience," said Rob Ohno, PGA Tour Senior Vice President of Corporate Marketing. "Technology is guiding the evolution of golf from both a player and spectator experience. Our long-standing relationship with MasterCard has helped ensure that we are delivering the latest in payment technology."
Along with MasterCard, credit card providers Visa and American Express were also Apple Pay launch partners. Participating banks include American Express, Bank of America, Capital One, Chase, Citi, and Wells Fargo, along with a host of local credit unions.
Currently, Apple Pay support for contactless transactions is available only in the iPhone 6 and iPhone 6 Plus, though support will be added to older iPhone models when paired with the upcoming Apple Watch.
Comments
Even if it's only for ?Pay they still need to have NFC for their POS stations.
I take it the tepid response to this story indicates a dearth of golfers here?
I take it the tepid response to this story indicates a dearth of golfers here?
Golf is more of a sport than soccer, but I still prefer baseball, and MLB loves Apple.
Golf is more of a sport than soccer, but I still prefer baseball, and MLB loves Apple.
The only organized sport I'll watch is "American football"...and that's only during the Superbowl.
The only organized sport I'll watch is "American football"...and that's only during the Superbowl.
I don't hate most sports, but I don't enjoy them either. Baseball is more cerebral, it's a good thinking game.
I don't mind watching golf if it's on, but since I don't have cable it's never on.
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Any NFC mobile payment would work. However, there are two key differences.
First off, only Apple Pay is going to get promoted since nobody cares about Softcard or Google Wallet. Secondly, they're also doing promotions and giveaways.
I'm with Mark Twain on this one - Golf is a good walk spoiled...
I think soccer is a great sport. Not as exciting as other sports, like American football, but certainly a lot more exciting than baseball, IMO. In fact, I find baseball to be absolutely dull to watch. Puts me to sleep faster than Ambien.
Golf is more of a sport than soccer, but I still prefer baseball, and MLB loves Apple.
I love both soccer and golf (to watch, that is), but to say golf is more of a sport is crazy talk. Baseball clocks in at a notch just below cricket. Both are games of statistics, neither has changed for a hundred years, both send me to sleep, but while I am still awake, cricket is more intriguing because I have absolutely zero idea what's going on (and I have played it a few times in the UK!)
I prefer hockey or tennis and just about anything during the olympics - summer or winter.
That can't seriously be the name of this event...
That can't seriously be the name of this event...
Yep. Waste Management, one of the biggest garbage collection/landfill management companies in the US ($24 billion market cap).
http://quotes.morningstar.com/stock/WM/s?t=WM
Yep. Waste Management, one of the biggest garbage collection companies in the US.
http://quotes.morningstar.com/stock/WM/s?t=WM
Yeah, I get that, but it sounds like they'll be playing golf in a landfill or something. Couldn't they have just called it the WM Open?
Yeah, I get that, but it sounds like they'll be playing golf in a landfill or something. Couldn't they have just called it the WM Open?
It's not embarrassing to those who work for the company or own their stock.
It's not embarrassing to those who work for the company or own their stock.
I didn't say it was embarrassing for anyone. It just doesn't make for a great title of a sporting event is all.
I all read in this was POS and Waste.....lol
I think soccer is a great sport. Not as exciting as other sports, like American football, but certainly a lot more exciting than baseball, IMO. In fact, I find baseball to be absolutely dull to watch. Puts me to sleep faster than Ambien.
I love both soccer and golf (to watch, that is), but to say golf is more of a sport is crazy talk.
I don't consider soccer to be a sport, because unlike every other sport, it doesn't encourage hand-eye coordination. But that's just me.
Your post reminds me of the resistance Microsoft had to the term "podcast" -- something they felt wasn't brand neutral. They also resisted using the term JavaScript during their Embrace, Extend, Extinguish days, preferring "ECMAScript". In the end, they gave up trying to influence anyone. Now they just use both terms.
So you'd say that playing a video game is a sport, but cross country running isn't? And what about all the other players that never throw or catch a ball in American football? Are they then not playing a sport if their task isn't specifically encouraging "hand-eye coordination"? I think the definition of "hand-eye coordination" is specifically designed to exclude soccer.
So you'd say that playing a video game is a sport, but cross country running isn't? And what about all the other players that never throw or catch a ball in American football? Are they then not playing a sport if their task isn't specifically encouraging "hand-eye coordination"? I think the definition of "hand-eye coordination" is specifically designed to exclude soccer.
Doesn't "hand-eye coordination" also apply to feet...sort of? Maybe that's just spatial skills, as a general term.