Something I would like to see on itunes is resolution upgrades for movies and TV series. For example, if you have a SD movie, +$5 for HD and +$10 for 4k.
One of those grocery, or big box discounters like Costco or Walmart, cards where when they scan the card you get discounts on sale items not available to people without the card 'membership".
I would only worry about this slippery slope if Cook ceases to be CEO. So far he has given me nothing to worry about. He is extremely passionate about the ideals and principles he believes Apple stands for. However, if it was someone like Schiller, etc- I'd worry
I agree. Its unbelievable to have someone like Tim Cook at the helm. Very reassuring. But things are good for Apple now. A couple of CEO's down the road, a few disastrous product launches, Apple out of favour with the public, a few nips and tucks, a greater need to apiece shareholders, disillusioned talent deserting en masse... that's when the Apple the behemoth becomes a worrisome beast. I hope I will never see such a day. May the spirit of Tim Cook be as deeply embedded in the company's DNA as Steve Job's and help guide the company long after his departure.
I agree. Its unbelievable to have someone like Tim Cook at the helm. Very reassuring. But things are good for Apple now. A couple of CEO's down the road, a few disastrous product launches, Apple out of favour with the public, a few nips and tucks, a greater need to apiece shareholders, disillusioned talent deserting en masse... that's when the Apple the behemoth becomes a worrisome beast. I hope I will never see such a day. May the spirit of Tim Cook be as deeply embedded in the company's DNA as Steve Job's and help guide the company long after his departure.
I don't have a problem with Apple giving out some Basic Data on How many people are watching what program on what channel. In the end that can help bring in the Numbers, and more money for Advertising to these channels. It's what Nielsen Ratings system does. You write in a Log book the info for example. This way is a more Automated Way to seeing who's watch what. I'm sure it's no different what what TIVO I'm sure does for example, or maybe even ROKU does this? Netflix is keeping really good track what you're watching and so is HULU.
I would have problems if Apple was giving out my NAME, Address, how much I make per year, what Race I am, etc. But doing the whole 38-50 Age group, watched CSI at 8PM, or ESPN, or that kind of thing. 24,000 people were tuned into this show at time and Day. This basic type of Info, go ahead Apple!!! None of that is really personal. Google does, far, far, far worse. They're all about ads. That's Google's #1 business and how they make most of their money. I don't have a problem with that either. It's no secret, I just don't give Google any Data and have nothing to do with Google+.
Besides this is all a RUMOR!!! Not FACT!!!! Take it for what it is.
One of those grocery, or big box discounters like Costco or Walmart, cards where when they scan the card you get discounts on sale items not available to people without the card 'membership".
Count me out of this new Google-ethos no privacy Apple.
Don't know what Cook is up to. I have no desire to give my email or any other details to any company, so if they want my money, they have to accept those terms or die.
There's nothing wrong with any legal business tactic, but it can be a slippery slope, not to mention it can potentially affect Apple's perception to the public.
For being the world's largest public company, and by a large margin, they have done an amazing job of get their customer base to trust them. Could this be something that could change that perception?
I think Apple is very cognizant of the implications any such move might its customers perception of Apple, and also of the fact that this would be blown out of all proportion. I think there is much we don't know and if Apple decides to share it's customers' viewing habits they will come right out and explain. The slippery slope you are talking about is probably the biggest danger to Apple over time imo. Apple is an amazing company on so many levels but a slide down any slippery slope would be extremely worrying.
Something I would like to see on itunes is resolution upgrades for movies and TV series. For example, if you have a SD movie, +$5 for HD and +$10 for 4k.
Hate to say it but targeted TV commercials will command HUGE $ from advertisers.
Imagine going on your iPhone and searching about a new BMW. And then a BMW commerical shows up when you watch TV. Very powerful.
I'd say better Apple do this before Google does.
Quote:
Originally Posted by anantksundaram
I find targeted ads (like the ones that seem to jump up based on my prior website visits, on sites such as AI) utterly creepy. Hope Apple never goes that route.
I go in and manage my cookies actively, at least once a week.
Quote:
Originally Posted by anantksundaram
There's absolutely wrong with sharing aggregate viewership data. It provides valuable feedback to content creators and providers, leading to provision of more types of content that people like and less that people don't.
That said, I wonder how Apple will navigate 'public service' requirements such as C-SPAN and PBS-type channels.
Quote:
Originally Posted by Gatorguy
From the source article:
"By dangling the “data carrot,” Apple is offering something that traditional cable companies, Amazon and Netflix have refused to hand over to programmers."
Quote:
Originally Posted by Gatorguy
The last time he did the rounds with his privacy talks last fall it was preceding some significant changes in Apple's iAd platform that might raise eyebrows about data and monetizing users. I personally think Cook in the past 2 weeks was attempting to get out in front of potential issues, like another reported iAd change involving user data last week along with this current one concerning TV, that might soon be public and perhaps not initially well received by some long-time Apple users.
For Apple TV multi-channel subscriptions to be cheap, they have to be subsidized by advertisers, which will require an opt-in option by the viewer to accept a lower ad-supported subscription rate, or pay a higher no-ad subscription rate.
Advertisers would love to target their ads to the right audience; and I think that those who have specific interests, wouldn't mind seeing advertisements of things related to what they are interested in.
These advertisers can either sponsor certain types of programs that draw a specific demographic, or pay Apple in advance to display their ads to a specific type of customer who meets a demographic/psychographic profile, and Apple routes the ad to the open-sponsor programs that the Apple TV customers are watching, and gets a percentage of the ad fee, and transfer the rest of the funds from the advertiser, to the open-sponsor program that displays the ad.
If these advertisements are Direct Response ads, where the user can order the product directly from their Apple TV, then Apple can process the order, collect the money, and get a small percentage of the sale.
For Apple TV multi-channel subscriptions to be cheap, they have to be subsidized by advertisers, which will require an opt-in option by the viewer to accept a lower ad-supported subscription rate, or pay a higher no-ad subscription rate.
The demographic that pays to avoid ads would be the most desirable to the advertisers.
If these advertisements are Direct Response ads, where the user can order the product directly from their Apple TV, then Apple can process the order, collect the money, and get a small percentage of the sale.
Very clever but I sincerely hope Apple will never be tempted 'work' it's client base like that.
So did Apple reduce the price of Apple TV to clear inventory for a potential new device.
Wish List:
Existing Apple TV functions plus.
DVR recording of simultaneous multiple shows (if broadband is fast enough), otherwise Apple icloud temp storage of shows with later download to Apple TV.
DVR ff/rwd/pause/play live stream and recorded functionality.
No commercials, if so, then ability to skip them.
Airplay expansion to provide slingbox like place shifting, provided enough upload bandwidth, to cellular or wireless.
Ability to stream multiple shows to multiple local devices concurrently, wirelessly.
Gigabit ethernet support, allow for multiple wired streams to previous Apple TV models.
Compact size, allows for loading device up with content then bringing it elsewhere for content consumption. Great feature for families with kids, creates a portable media server to bring their favorite content along.
Update Server capability - could register family devices and help reduce broadband consumption by storing and applying updates for all family iOS devices.
Sounds like it's time to go to the Settings page on my Apple TV, click the General link, and select "No" under Send Data to Apple. I have no interest in helping Apple market my viewing habits to the world. Personally, I'm very disappointed in Apple's decision, if this is true.
Sounds like it's time to go to the Settings page on my Apple TV, click the General link, and select "No" under Send Data to Apple. I have no interest in helping Apple market my viewing habits to the world. Personally, I'm very disappointed in Apple's decision, if this is true.
Do not kid yourself, cable operator already share this data about you with Content owners. The STB today know exactly what you watch and when and report it back the cable operators.
The question is do that exactly share who you are or you are one of X many people who actually watch a particular show. I doubt Apple will tell them who you are by name and all the content you watch or listen to or the apps you buy or where you happen to be with your phone or ipad when you were watching something. The only reason content owners need to know who is watching their shows is for advertising $. beyond this it does not matter. But apple would like to know if they taking a cut in the fees and if people are not watching something why pay a fee for things no one cares about.
Again, I said this before and if Apple is going to allow content owners to show ads then they better not charge us too. They should not be collecting revenue from advertisers and making us watch 20 minutes of ads for every 60 minutes of show we watch and also charge us for the privilege to have them advertise to us. I hate when the government steps into the middle of things, however this is something they should put a stop to, either allow us to pay and get no ads or give is free and have ads pay for it.
Do not kid yourself, cable operator already share this data about you with Content owners. The STB today know exactly what you watch and when and report it back the cable operators.
Bingo! This is why I stuck with analog cable for as long as possible. Long after they badgered, cajoled and attempted to bribe us out. We stuck it out until they killed it.
As you say, the digital STBs keep track of everything you're doing on your TV, what you're watching, what you search for, what times you watch TV, everything. If everyone understood this there would be a lot more pushback and/or push for transparency/disclosure of exactly what data is gathered and what is done with it.
We keep the cable box turned on 24/7/365, so it looks like it's in constant use, but the reality is we watch almost zero broadcast/cable TV. Maybe 1-2 hours/week, if that, and nothing with any regularity.
I find targeted ads (like the ones that seem to jump up based on my prior website visits, on sites such as AI) utterly creepy. Hope Apple never goes that route.
Ditto. I do think Apple might be a company people would trust to let consumers manage their own ads, but everything is speculation at this point, I don't think it's worth spending a ton of time talking about just yet.
I go in and manage my cookies actively, at least once a week.
Better than nothing, I guess, but week-long sessions likely allow cookie droppers to correlate sessions, making your efforts more of a "feel good" thing than actually protecting against tracking.
I run maybe 98% of the time with cookies completely disabled, only turning them on for rare occasions like commenting here on AI and a couple other sites. For people who feel the need to be constantly logged into all kinds of sites that might be difficult to manage, but it really only takes a moment to sign in. Seems totally worth it to me.
Ditto. I do think Apple might be a company people would trust to let consumers manage their own ads, but everything is speculation at this point, I don't think it's worth spending a ton of time talking about just yet.
Gosh, that's a relatively mild response to reported privacy news considering your past writings on the evils of user tracking, data collection and ad targeting. Because it's Apple I presume or some other reason?
Gosh, that's a relatively mild response to reported privacy news considering your past writings on the evils of user tracking, data collection and ad targeting. Because it's Apple I presume or some other reason?
You should know by now that no one gets a free pass from me on personal datamining. It's simply what I said, no more, no less: "everything is speculation at this point, I don't think it's worth spending a ton of time talking about just yet.".
Comments
Something I would like to see on itunes is resolution upgrades for movies and TV series. For example, if you have a SD movie, +$5 for HD and +$10 for 4k.
What's a 'store club card'?
One of those grocery, or big box discounters like Costco or Walmart, cards where when they scan the card you get discounts on sale items not available to people without the card 'membership".
Yikes! This is getting depressing!
You're a regular riot at parties I'd bet.
I'm sure SlingTV is doing something Similar.
I don't have a problem with Apple giving out some Basic Data on How many people are watching what program on what channel. In the end that can help bring in the Numbers, and more money for Advertising to these channels. It's what Nielsen Ratings system does. You write in a Log book the info for example. This way is a more Automated Way to seeing who's watch what. I'm sure it's no different what what TIVO I'm sure does for example, or maybe even ROKU does this? Netflix is keeping really good track what you're watching and so is HULU.
I would have problems if Apple was giving out my NAME, Address, how much I make per year, what Race I am, etc. But doing the whole 38-50 Age group, watched CSI at 8PM, or ESPN, or that kind of thing. 24,000 people were tuned into this show at time and Day. This basic type of Info, go ahead Apple!!! None of that is really personal. Google does, far, far, far worse. They're all about ads. That's Google's #1 business and how they make most of their money. I don't have a problem with that either. It's no secret, I just don't give Google any Data and have nothing to do with Google+.
Besides this is all a RUMOR!!! Not FACT!!!! Take it for what it is.
Ah. Never used those.
Don't know what Cook is up to. I have no desire to give my email or any other details to any company, so if they want my money, they have to accept those terms or die.
Agreed.
Slides down slippery slopes=worrying.
And downgrades too.
Hate to say it but targeted TV commercials will command HUGE $ from advertisers.
Imagine going on your iPhone and searching about a new BMW. And then a BMW commerical shows up when you watch TV. Very powerful.
I'd say better Apple do this before Google does.
I find targeted ads (like the ones that seem to jump up based on my prior website visits, on sites such as AI) utterly creepy. Hope Apple never goes that route.
I go in and manage my cookies actively, at least once a week.
There's absolutely wrong with sharing aggregate viewership data. It provides valuable feedback to content creators and providers, leading to provision of more types of content that people like and less that people don't.
That said, I wonder how Apple will navigate 'public service' requirements such as C-SPAN and PBS-type channels.
From the source article:
"By dangling the “data carrot,” Apple is offering something that traditional cable companies, Amazon and Netflix have refused to hand over to programmers."
The last time he did the rounds with his privacy talks last fall it was preceding some significant changes in Apple's iAd platform that might raise eyebrows about data and monetizing users. I personally think Cook in the past 2 weeks was attempting to get out in front of potential issues, like another reported iAd change involving user data last week along with this current one concerning TV, that might soon be public and perhaps not initially well received by some long-time Apple users.
For Apple TV multi-channel subscriptions to be cheap, they have to be subsidized by advertisers, which will require an opt-in option by the viewer to accept a lower ad-supported subscription rate, or pay a higher no-ad subscription rate.
Advertisers would love to target their ads to the right audience; and I think that those who have specific interests, wouldn't mind seeing advertisements of things related to what they are interested in.
These advertisers can either sponsor certain types of programs that draw a specific demographic, or pay Apple in advance to display their ads to a specific type of customer who meets a demographic/psychographic profile, and Apple routes the ad to the open-sponsor programs that the Apple TV customers are watching, and gets a percentage of the ad fee, and transfer the rest of the funds from the advertiser, to the open-sponsor program that displays the ad.
If these advertisements are Direct Response ads, where the user can order the product directly from their Apple TV, then Apple can process the order, collect the money, and get a small percentage of the sale.
The demographic that pays to avoid ads would be the most desirable to the advertisers.
Very clever but I sincerely hope Apple will never be tempted 'work' it's client base like that.
So did Apple reduce the price of Apple TV to clear inventory for a potential new device.
Wish List:
Existing Apple TV functions plus.
DVR recording of simultaneous multiple shows (if broadband is fast enough), otherwise Apple icloud temp storage of shows with later download to Apple TV.
DVR ff/rwd/pause/play live stream and recorded functionality.
No commercials, if so, then ability to skip them.
Airplay expansion to provide slingbox like place shifting, provided enough upload bandwidth, to cellular or wireless.
Ability to stream multiple shows to multiple local devices concurrently, wirelessly.
Gigabit ethernet support, allow for multiple wired streams to previous Apple TV models.
Compact size, allows for loading device up with content then bringing it elsewhere for content consumption. Great feature for families with kids, creates a portable media server to bring their favorite content along.
Update Server capability - could register family devices and help reduce broadband consumption by storing and applying updates for all family iOS devices.
Just to name a few.
The question is do that exactly share who you are or you are one of X many people who actually watch a particular show. I doubt Apple will tell them who you are by name and all the content you watch or listen to or the apps you buy or where you happen to be with your phone or ipad when you were watching something. The only reason content owners need to know who is watching their shows is for advertising $. beyond this it does not matter. But apple would like to know if they taking a cut in the fees and if people are not watching something why pay a fee for things no one cares about.
Again, I said this before and if Apple is going to allow content owners to show ads then they better not charge us too. They should not be collecting revenue from advertisers and making us watch 20 minutes of ads for every 60 minutes of show we watch and also charge us for the privilege to have them advertise to us. I hate when the government steps into the middle of things, however this is something they should put a stop to, either allow us to pay and get no ads or give is free and have ads pay for it.
Bingo! This is why I stuck with analog cable for as long as possible. Long after they badgered, cajoled and attempted to bribe us out. We stuck it out until they killed it.
As you say, the digital STBs keep track of everything you're doing on your TV, what you're watching, what you search for, what times you watch TV, everything. If everyone understood this there would be a lot more pushback and/or push for transparency/disclosure of exactly what data is gathered and what is done with it.
We keep the cable box turned on 24/7/365, so it looks like it's in constant use, but the reality is we watch almost zero broadcast/cable TV. Maybe 1-2 hours/week, if that, and nothing with any regularity.
Ditto. I do think Apple might be a company people would trust to let consumers manage their own ads, but everything is speculation at this point, I don't think it's worth spending a ton of time talking about just yet.
Better than nothing, I guess, but week-long sessions likely allow cookie droppers to correlate sessions, making your efforts more of a "feel good" thing than actually protecting against tracking.
I run maybe 98% of the time with cookies completely disabled, only turning them on for rare occasions like commenting here on AI and a couple other sites. For people who feel the need to be constantly logged into all kinds of sites that might be difficult to manage, but it really only takes a moment to sign in. Seems totally worth it to me.
You should know by now that no one gets a free pass from me on personal datamining. It's simply what I said, no more, no less: "everything is speculation at this point, I don't think it's worth spending a ton of time talking about just yet.".