iPhone marketshare surges for Apple in Europe, China during March quarter
Adoption of the iPhone was up globally during the March quarter, and in Europe was particularly influenced by people switching from Android devices, according to new smartphone market data published on Wednesday by Kantar Worldpanel ComTech.
The research firm noted that while Android remained in control of the five major European markets -- Great Britain, Germany, France, Italy, and Spain -- with a 68.4 percent share, that was a decline of 3.1 percentage points year-over-year. Apple rose 1.8 points to a 20.3 percent share, and the Kantar data indicates that 32.4 percent of new iPhone buyers were switching from Android.
Of the people who bought an Android phone in the quarter, 35 percent said it was because they got a good price on the device, while 29 percent said it was because they got a bargain on tariffs or contracts.
China was another strong market for Apple, seeing iPhone share rise from 17.9 percent to 26.1 percent, even if it was still dwarfed by Android's 72 percent. Kantar remarked that China is now generating more iPhone volume than the U.S., partly because the product is beginning to sell to more than just the country's rich. In the March quarter, Apple accounted for 25 percent of smartphone sales among people making 2,000 to 4,000 yuan ($322 to $645) per month.
Although the iPhone is an extremely expensive product in China, often costing more than a worker's monthly salary, many people in the country will use a smartphone as their primary computing device.
In the U.S. Apple achieved a 36.5 percent share, while Android advanced 0.2 points to 58.1 percent. Kantar tangentially commented that the iPhone 6 and 6 Plus now account for 18 percent of all iPhones in the country, and that 64 percent of the install base is using at least an iPhone 5. The latter figure is particularly important for the Apple Watch, since the wearable won't work with any iPhone prior to the iPhone 5.
The research firm noted that while Android remained in control of the five major European markets -- Great Britain, Germany, France, Italy, and Spain -- with a 68.4 percent share, that was a decline of 3.1 percentage points year-over-year. Apple rose 1.8 points to a 20.3 percent share, and the Kantar data indicates that 32.4 percent of new iPhone buyers were switching from Android.
Of the people who bought an Android phone in the quarter, 35 percent said it was because they got a good price on the device, while 29 percent said it was because they got a bargain on tariffs or contracts.
China was another strong market for Apple, seeing iPhone share rise from 17.9 percent to 26.1 percent, even if it was still dwarfed by Android's 72 percent. Kantar remarked that China is now generating more iPhone volume than the U.S., partly because the product is beginning to sell to more than just the country's rich. In the March quarter, Apple accounted for 25 percent of smartphone sales among people making 2,000 to 4,000 yuan ($322 to $645) per month.
Although the iPhone is an extremely expensive product in China, often costing more than a worker's monthly salary, many people in the country will use a smartphone as their primary computing device.
In the U.S. Apple achieved a 36.5 percent share, while Android advanced 0.2 points to 58.1 percent. Kantar tangentially commented that the iPhone 6 and 6 Plus now account for 18 percent of all iPhones in the country, and that 64 percent of the install base is using at least an iPhone 5. The latter figure is particularly important for the Apple Watch, since the wearable won't work with any iPhone prior to the iPhone 5.
Comments
Just checked Kantar's stats, which contradict the title of this article : Android's share increased and iOS lost marketshare in all 5-EUs. The only notables markets where iOS made gain are China, Argentina and Mexico.
3e Jan 2015 3e Mar 2015
UK 40.1% 38.1% (-)
FR 20.2% 19.4% (-)
ES 10.4% 7% (-)
GER 18.7% 18.3% (-)
IT 18.3% 17.5% (-)
US 42.8% 36.5% (-)
CH 25.4% 26.1% (+)
JP 52.4% 45.1% (-)
AU 42.4% 38.4% (-)
BR 3.9% 3.3% (-)
ARG 0.9% 2.4% (+)
MEX 5.3% 6% (+)
There is no such "surge", much less any evidence that "32.4% of Apple’s new customers switched to iOS from Android" -- at least not in this data.
Android sycophants are always caterwauling about how dominant the operating system is and how irrelevant iOS is. When you point out that that dominance is mainly due to low end devices flooding the market their eyes glaze over and they act like they can’t hear you. When you further point out that iOS leads in actual use of the devices, web browsing, online shopping, multimedia consumption, etc. the glaze turns to anger.
What this report reveals is that the switch from Android to iOS is happening at the high end where all the money is and partially explains Samsung’s implosion of profits. Each percentage point of iOS increase translates to much more than the number would imply.
There is no such "surge", much less any evidence that "32.4% of Apple’s new customers switched to iOS from Android" -- at least not in this data.
You are looking at QOQ numbers rather than YOY.
All of the numbers in the article are correct YOY. iOS and Android naturally eb and flow based on hardware releases, so QOQ numbers aren't very valuable.
There is no such "surge", much less any evidence that "32.4% of Apple’s new customers switched to iOS from Android" -- at least not in this data.
You are looking at QOQ numbers rather than YOY.
All of the numbers in the article are correct YOY. iOS and Android naturally eb and flow based on hardware releases, so QOQ numbers aren't very valuable.
Thanks for schooling this well-known pro-Android troll shill.
But he'll be back.....
The charts you are looking for are at:
[URL=http://www.kantarworldpanel.com/dwl.php?sn=news_downloads&id=773]http://www.kantarworldpanel.com/dwl.php?sn=news_downloads&id=773[/URL]
So people bought less iPhone when it's less new. Wow! How insightful.
Do you even use your brain writing this post?
So this supports what Tim Cook said at the quarterly earnings announcement.
I think what we are seeing in these migrations is the slow march of iPhone user base over the next couple years to a Billion. Once there, we will see this group on upgrade cycles from annually to every 4 to 6 years. The more affluent will upgrade sooner with a slower upgrade cycle for those with limited incomes. It is a win-win for all involved. The iOS ecosystem is offering more bang for everyone's buck.
I like this perspective.
Thanks for schooling this well-known pro-Android troll shill.
But he'll be back.....
Thanks for pointing him out. Another for the blocked list.
More evidence that "the wheels are coming off" at Apple, and that "Cook needs to go".
Oh wait, wrong thread. Ever notice that these negative doomsday thread shitters never appear in these kind of threads, that contain actual facts and performance insights? Yet they take every opportunity to troll about the "disaster waiting to happen" that is Cook, in the horse-shit, sensational, baseless threads about some perceived, imaginary, hypothetical issue.
Not sure about your point. Samsung's new s6 costs as much as an iPhone. Since this is the case, Apple's iOS ecosystem gives the majority of normal users the better bang for their buck/euro whatever. How many updates have past galaxy s? version received, very few if none. While iPhones are good for a minimum of 4 years before potential loss of an update to the current version.
Just checked Kantar's stats, which contradict the title of this article : Android's share increased and iOS lost marketshare in all 5-EUs. The only notables markets where iOS made gain are China, Argentina and Mexico.
3e Jan 2015 3e Mar 2015
UK 40.1% 38.1% (-)
FR 20.2% 19.4% (-)
ES 10.4% 7% (-)
GER 18.7% 18.3% (-)
IT 18.3% 17.5% (-)
US 42.8% 36.5% (-)
CH 25.4% 26.1% (+)
JP 52.4% 45.1% (-)
AU 42.4% 38.4% (-)
BR 3.9% 3.3% (-)
ARG 0.9% 2.4% (+)
MEX 5.3% 6% (+)
There is no such "surge", much less any evidence that "32.4% of Apple’s new customers switched to iOS from Android" -- at least not in this data.
You do know the idea is to compare this year vs last year.
I wonder what percentage of total mobile profits Apple earns in these regions...?