Apple acquires Emagic

in General Discussion edited January 2014
<a href=""; target="_blank">MacCentral Report</a>.

<a href=""; target="_blank">Emagic Website</a>.

Apple is obviously trying to forcefully take over the video and audio markets. With the way it has integrated all of its other apps, these apps should rock...hopefully some package of FCP with built in logic..for those of us who want more power.

I don't think the question of what to buy out next is the right one. The one we should be pondering is "What market to attack next?" is what we should be pondering.

My vote? Gotta go after the consumers some time or another, so how about The Gaming Market.


  • Reply 1 of 9
    groveratgroverat Posts: 10,872member
    How about going after the "let's actually make some decent money selling computers" market?
  • Reply 2 of 9
    xaqtlyxaqtly Posts: 450member
    I'd like to see Apple go after the gaming market too... but with the rumors of Apple conspiring with nVidia on some new hardware, we may just get exactly that.

    I personally am really happy about Apple acquiring Emagic. Logic Audio is a first rate program, and now I know it's going to get the first class OS X treatment. This also proves that Apple is aware of the audio situation with OS X currently and hopefully this will force the issue with the interface hardware and drivers.

    Dare I hope for an iMusic program based on Logic?
  • Reply 3 of 9
    Or perhaps iMovie 3, with better audio features and advanced video features (from previous puchases).

    I'm not an audio expert, so could someone give me a quick synopsis of what Logic does?
  • Reply 3 of 9
    spartspart Posts: 2,060member
    goverat, if Apple wants to make money selling computers it's going to have to gain marketshare. That's the only way to do it, they aren't going to discover some super powerful secret to making really really cheap computers and selling them for jacked up prices. Part of gaining marketshare is not only making your computers more powerful, but offering added incentives such as sweet audio and video apps, as well as all the other stuff they have currently (iApps, OS X). The one HUGE and I mean HUGE market that Apple has yet to get a foothold in yet is the gaming market. If they can become a viable competitor in the gaming market they may start to gain truckloads of marketshare. This can be accomplished by buying out popular shareware game companies and maybe buying lots of stock in the bigger ones.

    Apple can't really go after the markets that Macromedia and Adobe own, as they must have both of those companies developing for them to remain afloat. So what seems like the next logical market? Gaming.
  • Reply 5 of 9
    serranoserrano Posts: 1,806member
    'forcefully' is the right word, because it sure as hell isn't quietly. i might go as far as to say hostily...
  • Reply 6 of 9
    sizzle chestsizzle chest Posts: 1,133member
    [quote]Originally posted by graphiteman:

    <strong>I'm not an audio expert, so could someone give me a quick synopsis of what Logic does?</strong><hr></blockquote>

    Logic Audio is a professional audio/midi sequencer. Most people use it for multi-track recording of audio only, the way you'd use a 24-track tape machine. But you can also record midi data (to control midi keyboards, samplers, synthesizers or drum machines) alongside the audio data... or of course you can use it as a midi sequencer only, if you don't want to do audio multi-tracking.

    Programs like this started out as tools for electronic musicians (with need for the midi components) but have evolved to being used by all kinds of musicians, even acoustic folk acts, who use them as sophisticated multi-track recording/editing/mixing platforms.

    More and more professional studios are using Logic Audio, (alone or in in combination with Pro Tools), to record everything from movie soundtracks, to the songs you hear on the radio.
  • Reply 7 of 9
    [quote]Originally posted by groverat:

    <strong>How about going after the "let's actually make some decent money selling computers" market?</strong><hr></blockquote>

    What-you-talking-about? <img src="graemlins/oyvey.gif" border="0" alt="[No]" /> Apple makes tons of money, it's market share that we want to see Apple gain. <img src="graemlins/smokin.gif" border="0" alt="[Chilling]" />
  • Reply 8 of 9
    [quote]Originally posted by janitor:

    <strong>'forcefully' is the right word, because it sure as hell isn't quietly. i might go as far as to say hostily...</strong><hr></blockquote>

    What do most PeeCee'rs say about the Mac? "There's no software for the Mac." Apple makes the best OS in the world. I'm happy to see Apple move into the software development area. Face it, software developers have been ignoring the Mac far too long. It's time Apple gives them the finger and get the show on the road! <img src="graemlins/smokin.gif" border="0" alt="[Chilling]" />
  • Reply 9 of 9
    jambojambo Posts: 3,036member
    Sorry but <a href=""; target="_blank">this thread</a> beat yours by 8 hours.

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