Apple localizes 'Trash' to 'Rubbish' in iOS 9, promotes Apple Watch with a 'rickroll'
Apple's legendary attention to detail is sometimes shown in small and fun ways, such as Mail's "Trash" folder being renamed "Rubbish" in some countries, or an Apple Watch support page referencing a popular Internet meme.

iOS 9 changes "trash" to "rubbish" in Australia. Courtesy AppleInsider reader Andrew.
In the Australian release of iOS 9, Apple has renamed Mail's "Trash" folder to "Rubbish." The easter egg found inside the new operating system was highlighted by AppleInsider reader Andrew.
Apple, of course, has a history of hiding small but fun details in plain sight. In various versions and applications of OS X, for example, the company has hidden the text to its iconic "here's to the crazy ones" advertisement. And since iOS 7, its Maps icon has shown the location of the company's forthcoming "spaceship" Campus 2.
In the latest inside joke by Apple, a picture of an Apple Watch support page went viral this week, as users discovered a subtle reference to the 1987 Rick Astley song "Never Gonna Give You Up."
A close look at the "Add a Friend" section of the page reveals the letters, "NE VE RG ON NA GI VE YU UP," in place of the first and last characters of the friends' name on the watch face.

Apple
A "rickroll" is an internet prank where a user expects to see legitimate content but is instead shown a video of Atsley's chart-topping hit from two decades ago.
This isn't Apple's first rick-rolling trick this year. At WWDC in June, Craig Federighi used the popular video to show audience members how to mute Safari tabs producing unwanted audio inside OS X 10.11 El Capitan.

iOS 9 changes "trash" to "rubbish" in Australia. Courtesy AppleInsider reader Andrew.
In the Australian release of iOS 9, Apple has renamed Mail's "Trash" folder to "Rubbish." The easter egg found inside the new operating system was highlighted by AppleInsider reader Andrew.
Apple, of course, has a history of hiding small but fun details in plain sight. In various versions and applications of OS X, for example, the company has hidden the text to its iconic "here's to the crazy ones" advertisement. And since iOS 7, its Maps icon has shown the location of the company's forthcoming "spaceship" Campus 2.
In the latest inside joke by Apple, a picture of an Apple Watch support page went viral this week, as users discovered a subtle reference to the 1987 Rick Astley song "Never Gonna Give You Up."
A close look at the "Add a Friend" section of the page reveals the letters, "NE VE RG ON NA GI VE YU UP," in place of the first and last characters of the friends' name on the watch face.

Apple
A "rickroll" is an internet prank where a user expects to see legitimate content but is instead shown a video of Atsley's chart-topping hit from two decades ago.
This isn't Apple's first rick-rolling trick this year. At WWDC in June, Craig Federighi used the popular video to show audience members how to mute Safari tabs producing unwanted audio inside OS X 10.11 El Capitan.
Comments
It used to be the case in Mac OSn many years ago 'Wastebasket' then Steve Jobs insisted everyone had US English
Wish they'd do that for the UK too. We don't use the word trash here either.
I prefer the word Trash. Rubbish is rubbish and too long. I seriously doubt there any many UK folk who don't know what a trash can is. The word has been widely used for the last 30 or so years by anyone who has ever used a computer, or watched Sesame street.
I prefer the word Trash. Rubbish is rubbish and too long. I seriously doubt there any many UK folk who don't know what a trash can is. The word has been widely used for the last 30 or so years by anyone who has ever used a computer, or watched Sesame street.
Wouldn't the word "waste" be a more appropriate word in the UK... it was when I lived there.
Trash sounds hideous to me as a Brit, but we're getting americanised so many people don't care now.
I much prefer US English, it makes much more logical sense. They modernised the language in the early 1900's, then the UK tried to do it a few years later and are still battling the luddites to this day.
Trash is a classic example of a brash Americanism. The diversity of English is a glorious thing.
That's a classic example of snobbery.
Actually it says "UP YU VE GI NA"
Haha
Trash is a classic example of a brash Americanism. The diversity of English is a glorious thing.
We're not brash about trash.
Get really daring and call it /dev/null.
Or, for the six-pack crowd, just call it the "Sh*tcan".
Rubbish is an ok word. Trash and garbage sound rather messy. Refuse is probably the American equivalent rubbish. I always thought Window's Recycle Bin was hilarious.