Apple's iPhone falls from 3rd to 5th in China smartphone marketshare
In the battle for the Chinese smartphone market, Apple has lost ground in both marketshare and shipment quantities to smartphone manufacturers Vivo and Oppo, new data reveals.
The study, generated by Strategy Analytics, claims that vendor shipments by Apple dropped from 9.7 million to 7.3 million from the second quarter of 2015 to the second quarter of 2016. The drop in sales because of mixed demand for the iPhone 6s in the Chinese arena led to a decrease in overall marketshare from 9.2 percent in the year-ago quarter to 6.7 percent currently.
The gains realized by China-native Vivo and Oppo are credited to improvements in device quality, greater retailer penetration, and rising brand awareness among consumers. In the same time period as Apple's decline, Vivo rose from 7.4 percent of the overall marketshare, to 11.9 percent. Oppo climbed from 6.9 percent to 13.9 percent.
In a year with the China smartphone shipments growing 3.7 percent, the country remains the world's largest market for the devices. China accounts for one in three smartphone shipments worldwide, according to Strategy Analytics.
In the latest set of Apple quarterly results, revenue from Greater China came in at $8.85 billion, a decrease of 33 percent from the same quarter last year. Revenue decreased both from the decrease in sales in the quarter, as well as the depreciation of the Chinese yuan against the dollar.
"In the first three quarters of this fiscal year, our total revenue from Greater China was almost $40 billion," Apple CEO Tim Cook said, regarding the Chinese marketplace. Cook noted that revenue was "up 55 percent from the same time frame just two years ago, while iPhone units were up 47 percent."
The study, generated by Strategy Analytics, claims that vendor shipments by Apple dropped from 9.7 million to 7.3 million from the second quarter of 2015 to the second quarter of 2016. The drop in sales because of mixed demand for the iPhone 6s in the Chinese arena led to a decrease in overall marketshare from 9.2 percent in the year-ago quarter to 6.7 percent currently.
The gains realized by China-native Vivo and Oppo are credited to improvements in device quality, greater retailer penetration, and rising brand awareness among consumers. In the same time period as Apple's decline, Vivo rose from 7.4 percent of the overall marketshare, to 11.9 percent. Oppo climbed from 6.9 percent to 13.9 percent.
In a year with the China smartphone shipments growing 3.7 percent, the country remains the world's largest market for the devices. China accounts for one in three smartphone shipments worldwide, according to Strategy Analytics.
In the latest set of Apple quarterly results, revenue from Greater China came in at $8.85 billion, a decrease of 33 percent from the same quarter last year. Revenue decreased both from the decrease in sales in the quarter, as well as the depreciation of the Chinese yuan against the dollar.
"In the first three quarters of this fiscal year, our total revenue from Greater China was almost $40 billion," Apple CEO Tim Cook said, regarding the Chinese marketplace. Cook noted that revenue was "up 55 percent from the same time frame just two years ago, while iPhone units were up 47 percent."
Comments
shipments vs sales makes a big difference
https://www.engadget.com/2016/07/27/samsung-second-quarter-earnings/
Samsung's operating profits really did reach 8.14 trillion won ($7.2) like it expected, marking the second quarter of 2016 as its strongest in two years. The Korean corporation has released its detailed earnings report for Q2, where it also revealed a 50.94 trillion KRW ($45 billion) revenue, up by 2.40 trillion from same period last year. Samsung credits its increase in earnings to the strong sales of both the Samsung S7 and S7 edge, as well as to its profitable mid- to low-end models, including the Galaxy A and J series.
First of all, a bag is an accessory used to carry your stuff from one place to the next. Buying a Louis Vutton bag is an excercise of spending unnecessary amount of money to carry your stuff. The only reason people spend the money is to stand out from other folks, and they're rich. No other reason
iPhone is a comms tool used to manage most things in your life, as well as staying connected to the world. It's a unique device, with a unique operating system, with sometimes unique apps, and with unique security. Nobody stands out by owning an iPhone because pretty much everyone I know has an iPhone, and they're not rich.
Android is a comms tool used to manage most things in your life also. It's not unique in that many different companies have access to the operating system. Some companies choose to tweak it to make unique apps for it, but overall it's still Android. It lacks security and privacy, however apps can access the OS in a different manner and it allows some apps to do more with the phone.
The only reason someone might think iPhone is for higher class people is the perceived value of the Apple brand, and that's all phsycology and frankly kinda stupid. If you see someone with a shitty Android phone, you might think he's poor, and that might be true, but if you saw someone with an iPhone 4, or iPhone 3GS, would you think he's rich? No, makes no sense.
If someone carried around a Louis Vutton bag from 5 years ago, they would still be looked at as being wealthy because it's still a Louis Vutton bag. That's not the case with an iPhone. Old technology is old technology. It's useless except for 50 years from now when a collector wants it.
Let's stop turning technology into fashion. It's not an accessory, it's a tool for enhancing your life. Ever heard of a Louis Vutton hammer?
Or China is still very healthy, therefore its so called Middleclass is growing, and hence Apple potential marketshare is bigger.
While I have always said Xiaomi is quite fearful. The biggest competition here isn't Xiaomi or Samsung. It is Huawei. Arguably, Samsung dont understand Software and Design. But they have great Hardware ( Internal ) and quick to copy. With the HUGE financial backing from Samsung, ( Not Samsung Electronics, but Samsung as a whole, which is close to Apple's market Cap scale )
Xiaomi's founder started out with Software. Kingsoft is one of the best pieces of alternative Office out there. They had combined their Software, design ( Copying ), iteration along with Shenzhen Hardware ecosystem. But Xiaomi dont have much financial backing, and they dont have patents, hence I dont expect them to get the same low price in US and EU when they actually have to play a fair game.
Huawei, on the other hand, is like the new Nokia. Huawei is now winning over many telecom infrastructure project. Beating Ercisson, Nokia -Alcatel, Samsung is relatively small compared to the three. And Nokia is actually Nokia + Simens + Alcatel combined.
They also have huge amount of money with very decent inflow of cash, decent R&D, and since they are in the Telecomm business they do own a lot of patents. Huawei is also, arguably slightly better then Samsung in Software and Design.
But the most important thing is, Huawei have access to both International AND Chinese market. Therefore much better equip to scale then Samsung.
Arguably, Apple beat Samsung, then they also beat Xiaomi, now there is Huawei. Each one being more competitive then the one before.
The real comparison is with Brilliance Auto. Cars made in China that are so high quality that they have a 50%+ profit margin.
Look at that beautiful BMW knockoff.
Look Apple is profitable and successful because it has run it's business effectively and efficiently. It chooses it's parts carefully and gets great bargains by buying in huge volumes
Not only that but they've managed to eliminate a lot of waste by taking unused parts and fitting them into "newer" models (iPhone SE) and essentially selling an old product as new, with just slight tweaks here and there.
I have a 6S, and I'm not middle class. I'm working class. This phone didn't make me feel rich when all my co-workers have the same phone and they're broke too.
If you wanna compare Apple to an accessory it's not Louis Vuitton. It's Jordan Sneakers. Everyone buying expensive Sneakers and can't pay the rent
Humanity doomed.