Former Apple PR executive Natalie Kerris leaves Twitter after six months
Ex-Apple public relations maven Natalie Kerris is departing her position as the vice president of communications of microblogging service Twitter after only six months in the role, for unknown reasons.
"During her time leading communications at Twitter, Natalie helped us share the Twitter story with the world," the social networking service said in a statement, confirming Kerris' departure. "We are grateful for her energy and enthusiasm and the impact she's had, even in this short time."
Twitter has come under fire for how it handles harassment on the platform. A general hands-off corporate approach to handling abusive users appears to be just now tightening up, with the permanent ban handed out to frequent terms of service violator Milo Yiannopoulos.
The service has only recently loosened requirements on how users can create a verified account, which adds extra safeguards against account theft by assailants.
Shortly after Steve Dowling was named as Apple's head of public relations, Kerris retired from Apple in April 2015, after 14 years of service. She had overseen PR efforts for iPhones, iPods, iPads, iTunes, and the MacBook Air, and assisted on Apple Pay and Apple Watch efforts.
Kerris was hired in February by Twitter, after founder Jack Dorsey's return to the company. Dorsey re-staffed the company after an exodus of key management positions in engineering, human resources, and media.
In the wake of Kerris' departure, Twitter's chief marketing officer Leslie Berland will lead both communications and marketing.
"During her time leading communications at Twitter, Natalie helped us share the Twitter story with the world," the social networking service said in a statement, confirming Kerris' departure. "We are grateful for her energy and enthusiasm and the impact she's had, even in this short time."
Twitter has come under fire for how it handles harassment on the platform. A general hands-off corporate approach to handling abusive users appears to be just now tightening up, with the permanent ban handed out to frequent terms of service violator Milo Yiannopoulos.
The service has only recently loosened requirements on how users can create a verified account, which adds extra safeguards against account theft by assailants.
Shortly after Steve Dowling was named as Apple's head of public relations, Kerris retired from Apple in April 2015, after 14 years of service. She had overseen PR efforts for iPhones, iPods, iPads, iTunes, and the MacBook Air, and assisted on Apple Pay and Apple Watch efforts.
Kerris was hired in February by Twitter, after founder Jack Dorsey's return to the company. Dorsey re-staffed the company after an exodus of key management positions in engineering, human resources, and media.
In the wake of Kerris' departure, Twitter's chief marketing officer Leslie Berland will lead both communications and marketing.
Comments
It is a declining platform (IMHO). Its best days are more than likely over.
It would also piss off Google quite a bit. That might be a good thing but while that app is neutral then everyone can use it without issue.
If apple were to buy Twitter then would Samsung let you install it on their devices?
Maybe yes, maybe no.
IF Apple were so silly to make an offer, the premium (price over and above the stock price) would make Wall St sell APPLE in a flash.
How does the purchase of Twitter fit in with Apple's goals? That is the unknown. IMHO, it does not.
Y'know that's really odd, because in every single interview he does, he always speaks so highly of you.
Well-observed and so very true.
Dump idea, the company does not have a viable business model, Apple buying it is not going to fix that. The twitter product does not have a really good way to monetize it advertising model.
Ask MS about Nokia how well buying big companies work or ask HP how well the Compaq purchase went. Ask Google about their Nest or Motorola deals. If you did your research, you will see most large acquisition fail, very few companies have been successful making. Apple ROI on their purchase have done far better than most companies. $15B for Twitter is be a waste money. Wall Street likes these kinds of deal since it burns capital and they can drive the stock in the direction they want.
Apple risk taking is done internally not buying something which they do not know. You just do not understand risk mitigate and balancing it against the reward.
You sound like a typical Apple shareholder. Those have got to be 3 of the worst companies for Apple to buy. Social media doesn't make any money (except FaceBook who doesn't actually make their money off the social media part). Apple doesn't need Dropbox...it already have iCloud Drive which works perfectly fine. Valve...I don't see any advantage of Apple buying any kind of gaming company. They've never been interested in gaming and most likely never will be. There are already lots of successful games in Steam for the Mac and Apple doesn't need yet another store front for iOS games.
no, its the lousy forum software AI choses to use. it stalls on ajax calls such as voting or posting; worse, theres no UI method employed to show it's in progress or block the user from clicking a second or third time...dupe posts. simple to fix if they actually had a web developer working for them.