Apple shares new iPhone 7, Apple Watch Series 2 ads with focus on water resistance, camera
Apple released three new commercials for its latest iPhone 7 and Apple Watch Series 2 on Sunday, each showcasing new hardware features like water resistance, fitness tracking and iPhone's low-light camera capabilities.
The first ad, "Go Time," is a minute-long spot touting the Series 2's "swim proof" design. Unlike the original Apple Watch, this year's refreshed model works down to 50 meters, a feature highlighted by today's ad through scads of people jumping into large bodies of water.
Along with pool lounging, lap swimming and cycling in what appears to be a monsoon, Apple shows users surfing with Apple Watch Series 2, a testament to the new internal design's rugged nature. Bonus footage: the lap swimmer is able to interact with Watch's screen post workout, suggesting Apple tweaked the device touchscreen for wet fingers.
Beyond water resistance, the ad promotes watchOS 3 software features, specifically fitness tracking abilities and a new first-party app called "Breathe."
Next up, Apple turns its eye to iPhone 7 and 7 Plus, the company's flagship smartphone lineup that launched worldwide on Friday.
In keeping with a literally and figuratively dark motif introduced with iPhone 7 ad last week, both of today's spots are filled with brooding and -- gasp -- foreboding imagery.
"Morning Ride" tells the tale of a cyclist valiantly taking on Mother Nature's fury with nothing but a bike, his clips and an iPhone. Standing in his garage, he checks the Weather app: lightning storm. He looks up (because he's standing directly in front of an open window), yes indeed, lightning. Drama.
Making ready his kit the cyclist slips into a pair of clips, dons a black rain slicker, straps on an equally black helmet -- safety first -- and plots a route on his handlebar-mounted iPhone 7. As the garage door opens to the throbbing opening chords of AC/DC's "Thunderstruck," the biker is silhouetted John Ford style against a drenched hellscape. And scene.
In "Midnight," Apple carries forward the slightly off, serene-but-menacing atmosphere as a youth skateboards his way around town after hours, snapping low-light pictures with an iPhone 7 Plus, as one does. The new phone's water resistant housing gets an obligatory test by some lawn sprinklers, and the 7 Plus' dual-camera array takes in all the light as our protagonist frames photos of moths churning around an Edison bulb, an emo deer and a nighttime cityscape. Fittingly, the commercial is set to Hamilton Leithauser +Rostam's "In a Black Out."
Apple released iPhone 7, iPhone 7 Plus and Apple Watch Series 2 on Friday after activating pre-order sales a week prior. The company is not providing launch weekend numbers, but sales appear to be brisk, as Apple earlier this week announced pre-order customers completely depleted initial iPhone 7 Plus and jet black iPhone 7 supply.
The first ad, "Go Time," is a minute-long spot touting the Series 2's "swim proof" design. Unlike the original Apple Watch, this year's refreshed model works down to 50 meters, a feature highlighted by today's ad through scads of people jumping into large bodies of water.
Along with pool lounging, lap swimming and cycling in what appears to be a monsoon, Apple shows users surfing with Apple Watch Series 2, a testament to the new internal design's rugged nature. Bonus footage: the lap swimmer is able to interact with Watch's screen post workout, suggesting Apple tweaked the device touchscreen for wet fingers.
Beyond water resistance, the ad promotes watchOS 3 software features, specifically fitness tracking abilities and a new first-party app called "Breathe."
Next up, Apple turns its eye to iPhone 7 and 7 Plus, the company's flagship smartphone lineup that launched worldwide on Friday.
In keeping with a literally and figuratively dark motif introduced with iPhone 7 ad last week, both of today's spots are filled with brooding and -- gasp -- foreboding imagery.
"Morning Ride" tells the tale of a cyclist valiantly taking on Mother Nature's fury with nothing but a bike, his clips and an iPhone. Standing in his garage, he checks the Weather app: lightning storm. He looks up (because he's standing directly in front of an open window), yes indeed, lightning. Drama.
Making ready his kit the cyclist slips into a pair of clips, dons a black rain slicker, straps on an equally black helmet -- safety first -- and plots a route on his handlebar-mounted iPhone 7. As the garage door opens to the throbbing opening chords of AC/DC's "Thunderstruck," the biker is silhouetted John Ford style against a drenched hellscape. And scene.
In "Midnight," Apple carries forward the slightly off, serene-but-menacing atmosphere as a youth skateboards his way around town after hours, snapping low-light pictures with an iPhone 7 Plus, as one does. The new phone's water resistant housing gets an obligatory test by some lawn sprinklers, and the 7 Plus' dual-camera array takes in all the light as our protagonist frames photos of moths churning around an Edison bulb, an emo deer and a nighttime cityscape. Fittingly, the commercial is set to Hamilton Leithauser +Rostam's "In a Black Out."
Apple released iPhone 7, iPhone 7 Plus and Apple Watch Series 2 on Friday after activating pre-order sales a week prior. The company is not providing launch weekend numbers, but sales appear to be brisk, as Apple earlier this week announced pre-order customers completely depleted initial iPhone 7 Plus and jet black iPhone 7 supply.
Comments
Watch Series 2 sales.
During launch day all I saw were people waiting for iPhone 7 and when the Plus version was announced as sold out I heard a lot of people left.
This leads me to believe Series 2 demand wasn't high. Most people only cared about iPhone 7.
Before you get angry or make excuses, iPad 2 had some of the biggest lines in tech history. Lines should have been at least 1.5x-2x longer on September 16.
I know the usual will call me a "concern troll" or something but I seriously want Watch to be the new iPod.
What do you think?
2) I've been talking about it. I know people with an original Watch that are and aren't getting it, and I know people who will be getting it for the first time because of GPS and swimming fitness options. Remember that Watch is a very low volume item compared to the iPhone. The person that was going to buy my Watch has decided to pay considerably more to get Series 2 because of GPS, IP67 rating, and all the other advancements, like the display brightness and performance.
We already knew iPhone units would be limited and that in-store pickup with a reservation (not waiting in your line) and home delivery are exceedingly popular. I've waited in Apple Store lines in the past, but that's because it was the best method for getting the device. I haven't waited in line for an Apple product since around the iPad 2 and have had their latest tech within the first week or two, on most occasions.
2) I asked him questions. If he has measured replies, it would say that he's not. If he puts the "concern" out there and then goes on to make other "concerned" comments about Apple without engaging in a dialogue, then I'd say that he is.
I also liked the iPhone 7 ad that came before these two.
Apple seems to really be pushing the water resistant aspect of the iPhone, good!
Nah.
I liked that one too. And I said in that thread that other types of ads would surely be coming also, so the whining by a couple of people in that thread was unwarranted.
Sometimes you gotta mix things up.
1.) In my observation I hardly heard a peep about Watch 2. Of course iPhone 7 was the star of the show but I expected more hype for the Watch.
2.) iPhone sales rose with each model and I expect the same with Watch especially since Series 2 has taken longer than the usual year cycle to release.
3.) My iPad comparison was for Watch not iPhone. The comparison is logical since iPad 2, like Series 2 was the second generation of a new product category and it did great on launch day. Phenomenal sales, hype and record lines at stores. Where was this for Series 2?
I literally hung out at the Apple Store for 2 hours on launch day and it was all iPhone 7 talk. My reasoning for a crowd 1.5-2x larger is simply 1x for iPhone buyers and .5-1x Watch buyers. Taking into account history(iPad 2) the crowds and hype should have been massive.
I have a few ideas though:
1. Angela releasing first gen Watch exclusively online may have disrupted launch day hype at brick and mortar stores.
2. Like you said maybe people aren't waiting at stores anymore but then again how does that explain the iPhone 7 lines?
To everything else you wrote, you don't have enough data points for your very specific assumptions.
lkrupp said: If you read any of my post you'd see it was more than a "line" but LINES, articles, hype etc.
By your blind logic iPhone 7 lines and pre orders don't count.
Nice calling me a "troll" considering I have over 1,000 posts mostly pro Apple as I don't support any other platform. Sad thing is you make a single criticism and the Applelogists come out full force with childish arguments like "you're just a troll lol".
engage in intelligent conversation or don't waste my time.