Apple's Beats debuts celebrity-laden ad promoting new wireless headphones
Apple-owned Beats on Monday premiered a new video ad on Twitter, promoting the brand's latest wireless headphones: the BeatsX, Solo3 Wireless, and Powerbeats3 Wireless.
Set to the Pinocchio song "I've Got No Strings" by Disney -- a major Apple business partner -- the ad otherwise features a montage of celebrities wearing the products. Some names include musicians DJ Khaled, Pharrell Williams, and Nicki Minaj, and actors like Rebel Wilson and Steve Buscemi.
Of the headphones, only the Solo3 Wireless is currently available. The BeatsX and Powerbeats3 Wireless are due to ship sometime before Christmas, presumably before Black Friday shopping in late November.
The arrival of a new ad could imply that the latter two products will ship even sooner. Apple timed their announcement with the introduction of the iPhone 7, the first iOS device to omit an industry-standard 3.5-millimeter headphone jack.
All three devices feature Apple's W1 chip, which not only makes pairing easier but may improve battery life and range, potentially to as far as 400 feet or more.
Set to the Pinocchio song "I've Got No Strings" by Disney -- a major Apple business partner -- the ad otherwise features a montage of celebrities wearing the products. Some names include musicians DJ Khaled, Pharrell Williams, and Nicki Minaj, and actors like Rebel Wilson and Steve Buscemi.
Of the headphones, only the Solo3 Wireless is currently available. The BeatsX and Powerbeats3 Wireless are due to ship sometime before Christmas, presumably before Black Friday shopping in late November.
"I've got no strings to hold me down. I had strings but now I'm free."
Watch "Got No Strings". #Solo3Wireless #BeatsX #Powerbeats3Wireless pic.twitter.com/7YMaPDXMJU-- Beats By Dre (@beatsbydre)
The arrival of a new ad could imply that the latter two products will ship even sooner. Apple timed their announcement with the introduction of the iPhone 7, the first iOS device to omit an industry-standard 3.5-millimeter headphone jack.
All three devices feature Apple's W1 chip, which not only makes pairing easier but may improve battery life and range, potentially to as far as 400 feet or more.
Comments
Buscemi's got the right idea in that add. I carry a BT adapter for the American seat-back entertainment systems now, so I don't have to unplug every time another passenger needs to get in or out of their seat, or when I get up to stretch my legs or go to the bathroom.
I paid $100 for the beats solo 2 wireless for the educational promotion. they are really quite nice (not an audiophile). but after 366 days they went all wonky on me. I called apple they said I only just missed the window so they would take a look at them in their repair facility. they could not fix them so they sent me two, (two!) working ones as a replacement. It was not a mistake as they were both sent in the same box. Both of those are sold now to pay for the new solo 3 wireless and some leftover. 40 hours, easy connectivity.
I was surprised by that scene, too, but I wouldn't go as far as saying that "harassment". It's thinking like that which only feeds the wrong mindset in the larger population. She smiled, so she was proud of her caboose. Nothing wrong with being happy with who you are and having other people appreciate that.
An adapter is easy to include for Android users as all these headphones are designed to be use wirelessly anyway so there's no real inconvenience caused. The main point here is iPhone users can charge with any Lightning charger they have lying around allowing them to charge in any location they already have a charger and to use any friend's if in a pickle. Lightning in these cases is about convenience and I believe USBc will prove too large a port for wearables going forward.
I was not aware that the Pill used Lightning, nor that Beats X did either. Again, I'd expect there's a good argument for size to be made in the case of BeatsX, less so for the Pill. And, there's also the Powerbeats option for those who don't use Lightning at all -- which coincidentally come in 5 color options, whereas the Beats x only come in two. There might also be a Beats W1 over-the-ear model coming with a Lightning connector as well.
You mention a Beats Lightning to Lightning cable. I took a look on the website and didn't see one. In fact, I've never known of an official MFi male to male Lightning cable. The BeatsX says nothing about using it as a pair of wired headphones, either. So such a cable could only be used to get a charge from an iOS device, which aside from the Pencil I thought was not permitted, and I would think not something Apple would want to encourage in general. Not to mention changing their charging bricks to be incompatible with international mandated standards (or adding a Lightning port to the same charging block with a USB-C port).
But I've been predicting a Lightning port on the Mac since the Retina MacBook came out, and rumors started floating about the removal of the headphone jack. I guess we'll see next week if we're right. In which case, hopefully we'll also see some Lightning headphone adapters for use on non-Lightning devices, like the currently selling Mac product lineup.