After iAd's death, Apple will move Apple News ad sales to NBCUniversal -- report
Apple is shunting responsibility for the ads seen on Apple News to NBCUniversal's ad sales department, and is keeping all other details of the now defunct iAd service intact for content producers, according to a recent report.
According to Re/Code, NBCUniversal sales head Linda Yaccarino has sent a letter to her staff alerting them to the deal, and annoucing the creation of a sales group for advertisement sales on Apple News.
Publishers can still sell their own advertisements, and will retain 100% of the revenue generated from those ads. Reportedly, ads sold by NBCUniversal will be split with the same 70% of generated revenue going to the content producer, and 30% to NBCUniversal.
Rumors started circulating right after Apple announced the closure of the service that a third party might take over the sales for the program. The shift will allegedly happen in January.
Apple has refused comment on the report.
Apple's iAd program was announced in June of 2010, and launched on July 1, 2010 for the iPhone, and and iPad-specific version launched with iOS 4.2.1 in November 2010. After a few years of dropping the minimum amount of advertising from $500,000 to $50 required to utilize the service, Apple discontinued the program on June 30, 2016.
According to Re/Code, NBCUniversal sales head Linda Yaccarino has sent a letter to her staff alerting them to the deal, and annoucing the creation of a sales group for advertisement sales on Apple News.
Publishers can still sell their own advertisements, and will retain 100% of the revenue generated from those ads. Reportedly, ads sold by NBCUniversal will be split with the same 70% of generated revenue going to the content producer, and 30% to NBCUniversal.
Rumors started circulating right after Apple announced the closure of the service that a third party might take over the sales for the program. The shift will allegedly happen in January.
Apple has refused comment on the report.
Apple's iAd program was announced in June of 2010, and launched on July 1, 2010 for the iPhone, and and iPad-specific version launched with iOS 4.2.1 in November 2010. After a few years of dropping the minimum amount of advertising from $500,000 to $50 required to utilize the service, Apple discontinued the program on June 30, 2016.
Comments
Why does Apple continue to throw free ad money away? There has to be a contractor something where NBC Universal pays Apple for the free money(if plausible rumor is true).
Apple isn't fighting strong enough in this market. I want them to absolutely destroy Google or take at least half of the ad market.
If they could fix Apple News that would be a start.
Google must be destroyed for the same reason Samsung should be destroyed. Don't pretend like it's a good company with any morals.
I would gladly accept half the ads if it means keeping me in the app. Otherwise how is it different from Yahoo news search or Google news search etc?
Similar to working with Foxconn or TSMC, Apple is actually very good at this NOT doing it themselves. There Are a Thousand No's for Every Yes
I hate ads, I never want to see them. Seeing an ad pretty much guarantees I'm going to do my best to never buy your product. If I'm interested in buying something, I'll go look for it.