Really think the election is getting to everyone, the only way to comment is in a bi-polar way. It's not like they stopped everything and made a book, they probably brought in other folks to help out with the effort.
Really think the election is getting to everyone, the only way to comment is in a bi-polar way. It's not like they stopped everything and made a book, they probably brought in other folks to help out with the effort.
In the Mac Pro's case. It sure does feel like they stopped everything. How much effort does it take to insert a new CPU into the same existing socket and Insert a graphics card that someone else makes for you into your embarrassing 3 year old machines . I am no expert, but I think a lot more work and effort is involved in making a book then what I just mentioned.
But hey. I guess some of us are expecting too much. We should applaud that the company that supplies us with our work tools is spending their time making Christmas trees and books because its a waste of time and too niche to update computers.
Dude -- if you want to retire and teach then just do it.
i want a new Mac Pro, not a coffee table book!
Yeah Apple decided a book was more important than a niche product for them. And yes, sorry the Mac Pro is a nice product for them. Also ummm...what CPU do you suppose they use in it?
Yeah because they don't have like 2,000 engineers working on stuff already. Sheesh. One or more people working on a book in a corporation like Apple is NOT going to pull their focus.
Look, the hold up on the MacPro (and the MacBook Pro) is that Intel hasn't released anything new that is any faster than what they already have. Sure they can release an incremental update that may be marginally faster (like a few percentage points), but why when they are planning to refresh in a few months? They need to now wait until the next release of Xeon chips based on Skylake: http://www.tomshardware.com/news/intel-xeon-skylake-purley-cpu,31980.html which have been severely delayed and has pushed Apple's roadmap out as well.
Apple's designers are probably waiting on the technology they designed for to catch up and become available at this point. We know that Apple's new way forward is TB3 over USB-C so expect the new MacPro to feature USB-C at 40 Gb/s instead of 20 Gb/s. You'll also expect much faster memory, more memory expandability and faster SSD access.
"Because we've been so consumed by our current and future work we came to realize we didn't have a catalogue of the physical products," Said Ive to Wallpaper. "So about eight years ago we felt an obligation to address this and build an objective archive."
Some other articles implied it took these guys 8 years to just to compile the book! Wheww.. this makes it clear(I think) they started the archive 8 years ago and not just a book. Apple has not jumped the shark just yet but they do seem to be getting closer. (Please Apple bring back magsafe, head phones to iphones, one standard USB port... just one Jony, just one... we're begging ya!)
Dude -- if you want to retire and teach then just do it.
i want a new Mac Pro, not a coffee table book!
Yeah Apple decided a book was more important than a niche product for them. And yes, sorry the Mac Pro is a nice product for them. Also ummm...what CPU do you suppose they use in it?
They spend resources based on time and money. This book required a photographer, access to the Apple product museum and Jony Ive's notes. Mac Pro probably cost hundreds of millions, made a healthy profit and created technology used in present and future Apple products. There is literally no comparison.
Dude -- if you want to retire and teach then just do it.
i want a new Mac Pro, not a coffee table book!
Yeah Apple decided a book was more important than a niche product for them. And yes, sorry the Mac Pro is a nice product for them. Also ummm...what CPU do you suppose they use in it?
Yeah because they don't have like 2,000 engineers working on stuff already. Sheesh. One or more people working on a book in a corporation like Apple is NOT going to pull their focus.
Look, the hold up on the MacPro (and the MacBook Pro) is that Intel hasn't released anything new that is any faster than what they already have. Sure they can release an incremental update that may be marginally faster (like a few percentage points), but why when they are planning to refresh in a few months? They need to now wait until the next release of Xeon chips based on Skylake: http://www.tomshardware.com/news/intel-xeon-skylake-purley-cpu,31980.html which have been severely delayed and has pushed Apple's roadmap out as well.
Apple's designers are probably waiting on the technology they designed for to catch up and become available at this point. We know that Apple's new way forward is TB3 over USB-C so expect the new MacPro to feature USB-C at 40 Gb/s instead of 20 Gb/s. You'll also expect much faster memory, more memory expandability and faster SSD access.
Oh... So we are suppose to wait for the next generation CPU. After that one is released, are we suppose to wait for the better one after that. As mention Apple is two generations behind on the Xeon. The current shipping Xeon is E5v4 with 22 cores. Are you claiming that this is only marginally faster than the E5v2 with 12 cores? Are you claiming that the current shipping graphic cards are only marginally faster than the D700? Sorry... the problem isn't with Intel, AMD or Nvidia. This is all on Apple. If your claims were true, then Apple's workstation competitors wouldn't be selling 44 core machines with modern graphics cards right now.
Just to be fair.... I have no problems with them releasing a book or spending time on Christmas trees, politics or what ever else. But where I come from, you make sure your house is in order before you venture out and do these types of things. When most of your computer are listed as "don't buy", your top of the line machine hasn't been updated in three years, every product you make is in decline, your core fan base is up in arms, introducing a book "A bleeping BOOK!" is not what a lot of us want to hear right now.
The E5v2 tops out at 12 cores, the current E5v4 tops at 22 cores. For those needing this level of power, such as ourselves, this difference is enormous.
I don't quite understand how or why they are $200/$300, but I'd still like to get one. I would also probably order a set of of gloves to wear so I don't actually touch the book, lol.
A book is just like any other product ever made. It can be made with common processes and materials (by machines) and it will be cheap. Or it can be made with exotic and unusual processes and materials (and by hand no doubt) and it will be expensive. It's an art book and most art books are made to a high quality level and in small numbers. The price is completely unsurprising here. And might even be reasonable.
The E5v2 tops out at 12 cores, the current E5v4 tops at 22 cores. For those needing this level of power, such as ourselves, this difference is enormous.
Think about the economics (and the niche-iness) of that for a minute.
In a nutshell, that's the problem that any high end workstation that has Xeon onboard has; price, and Intel doesn't exactly crank those out in the same volume as Core processors.
Maybe Apple can figure out a way to use Zen with TB 3, but I doubt that Zen is all that much cheaper either.
Maybe the sales are so low because the price is so high, so why would Apple throw more money at it incrementally?
The E5v2 tops out at 12 cores, the current E5v4 tops at 22 cores. For those needing this level of power, such as ourselves, this difference is enormous.
Think about the economics (and the niche-iness) of that for a minute.
Yah so. I'm not claiming that the 22 core is the sweet spot. The top of the line chip usually isn't. But if you drop a few cores, I find that the 18 core is decently priced. The bottom line is that for the $9500 CAN Apple wants for its 12 core Mac Pro, I can get a dual 18 core (36 total) Dell. But you knew that too, right?
I can understand if you don't need that kind of power, or if you think that its niche or crazy money. I get it, I really do. But some of us do need it and the cost is justified by the work we produce. For the last 30 years, Apple has relatively kept up, so its not like I'm asking them to get into this market now. They chose to be in it. We built around them and now rely on them to provide us with the tools so that we can be competitive with our competitors that use PC's. They have dropped the ball the last 5 years and we need and deserve to know what's going on.
I am not naive to think that this is not a niche market, nor am I asking Apple to do something they don't want to do. I am asking them to decide if they are in or are they out. Switching platforms is not an easy thing to do. I don't want to switch to PC but if they say we are out of the pro market, then we have no choice. So as long as the Mac Pro is for sale, I am with the mind set that they are interested in being in the pro market but just doing a really bad job of it. Them leaving us in limbo like this is really not fair to us. I just wish some of you would just understand where the pro market is coming from why they are so frustrated.
The E5v2 tops out at 12 cores, the current E5v4 tops at 22 cores. For those needing this level of power, such as ourselves, this difference is enormous.
Think about the economics (and the niche-iness) of that for a minute.
I was wondering about the "economics and niche-iness" too. It's one thing to say "For those needing this level of power..." but with a maxed out Mac Pro approaching $10K, how many of those things actually get sold? Don't get me wrong, I wouldn't mind a meaningful upgrade to the Pro if it didn't cost more (my company generally buys the mid-spec Pro).
Perhaps some VFX specialists out there can weigh in on this, but it seems at some point, if you are really serious about rendering, and have the budget, aren't you talking about render farms with a bunch of Linux boxes rather than work stations?
The E5v2 tops out at 12 cores, the current E5v4 tops at 22 cores. For those needing this level of power, such as ourselves, this difference is enormous.
Think about the economics (and the niche-iness) of that for a minute.
Yes, he almost certainly knew that.
And I am sure that you know the same socket that supports a quad core Xeon E5v4 processor also supports the 22 core processor. So it is not like apple has to make a separate computer just for the 22 core processor. If they just updated their four year old pro, they could support everything between four and 22 cores.
One, they obviously love the Tolmeo lamp from Artemide. There must be a hundred of them in there.
B, the wooden work tables remind me of a trip to Marfa to see Donald Judd's studio a few years ago. Judd's building is a stripped out Safeway he bought in 1990 that now resembles a warehouse inside. Austere but functional. He filled it with large simple tables upon which he spread out his materials, prototypes, books, tools etc. Everything could be easily seen just by walking around a little. Other prototypes were displayed on the walls and in open areas. The story here is that once, not so long ago, two people who worked in the Apple design studio came to Marfa to take the Judd tour. Apparently, as they walked into the studio they both stopped and froze as they looked about. Asked what was the matter they replied that his studio looked and felt just like the one where they worked. The tables and the way the materials were arranged. The careful thought as to how a workspace should be laid out. They were stunned and but also kind of excited by the similarities. Great minds and all that.
'Early iPod in the cockpit of Space Shuttle OV-105 Endeavour...' Another commercial product that years before could have been seen on the flight deck of a space shuttle was the Hewlett Packard 41 calculator (HP41). They ran a program that alerted crew to upcoming communications opportunities with ground stations. Can remember so clearly my first encounter with an HP calculator, hooked on RPN after that. My 1975 HP21 cost $120. Those days...
I can really see SOG35 as the guy who would have fired Steve Jobs.
You can fire Tim Cook if you want, but you'll be bringing him back, just like Apple did with Steve.
Why are Apple fanboys so impatient? You guys really need some patience. You guys are have been like this forever.
Patient? I have a kid that will soon start school that wasn't yet eating solids the last Mac Pro upgrade.
I can really see SOG35 as the guy who would have fired Steve Jobs.
You can fire Tim Cook if you want, but you'll be bringing him back, just like Apple did with Steve.
Why are Apple fanboys so impatient? You guys really need some patience. You guys are have been like this forever.
Well, I happen to think Cook is an outstanding COO. His efforts helped to ensure Apple's mastery of the supply chain.
But Cook is no longer COO. He has moved up to CEO. Cook is still refining things. Step by step. He is not the arse kicking visonary and risk taker that Jobs was. Cook has created the juggernaught corporate Apple. He is not tyrant driving a singular focus for the company.
Comments
But hey. I guess some of us are expecting too much. We should applaud that the company that supplies us with our work tools is spending their time making Christmas trees and books because its a waste of time and too niche to update computers.
Look, the hold up on the MacPro (and the MacBook Pro) is that Intel hasn't released anything new that is any faster than what they already have. Sure they can release an incremental update that may be marginally faster (like a few percentage points), but why when they are planning to refresh in a few months? They need to now wait until the next release of Xeon chips based on Skylake: http://www.tomshardware.com/news/intel-xeon-skylake-purley-cpu,31980.html which have been severely delayed and has pushed Apple's roadmap out as well.
Apple's designers are probably waiting on the technology they designed for to catch up and become available at this point. We know that Apple's new way forward is TB3 over USB-C so expect the new MacPro to feature USB-C at 40 Gb/s instead of 20 Gb/s. You'll also expect much faster memory, more memory expandability and faster SSD access.
"Because we've been so consumed by our current and future work we came to realize we didn't have a catalogue of the physical products," Said Ive to Wallpaper. "So about eight years ago we felt an obligation to address this and build an objective archive."
Some other articles implied it took these guys 8 years to just to compile the book! Wheww.. this makes it clear(I think) they started the archive 8 years ago and not just a book. Apple has not jumped the shark just yet but they do seem to be getting closer. (Please Apple bring back magsafe, head phones to iphones, one standard USB port... just one Jony, just one... we're begging ya!)
So is the price - $7,007.00 for just one processor - and that's in lots of 1,000. But you knew that, right?
Think about the economics (and the niche-iness) of that for a minute.
Maybe Apple can figure out a way to use Zen with TB 3, but I doubt that Zen is all that much cheaper either.
Maybe the sales are so low because the price is so high, so why would Apple throw more money at it incrementally?
I can understand if you don't need that kind of power, or if you think that its niche or crazy money. I get it, I really do. But some of us do need it and the cost is justified by the work we produce. For the last 30 years, Apple has relatively kept up, so its not like I'm asking them to get into this market now. They chose to be in it. We built around them and now rely on them to provide us with the tools so that we can be competitive with our competitors that use PC's. They have dropped the ball the last 5 years and we need and deserve to know what's going on.
I am not naive to think that this is not a niche market, nor am I asking Apple to do something they don't want to do. I am asking them to decide if they are in or are they out. Switching platforms is not an easy thing to do. I don't want to switch to PC but if they say we are out of the pro market, then we have no choice. So as long as the Mac Pro is for sale, I am with the mind set that they are interested in being in the pro market but just doing a really bad job of it. Them leaving us in limbo like this is really not fair to us. I just wish some of you would just understand where the pro market is coming from why they are so frustrated.
Perhaps some VFX specialists out there can weigh in on this, but it seems at some point, if you are really serious about rendering, and have the budget, aren't you talking about render farms with a bunch of Linux boxes rather than work stations?
Now if Steve Jobs had written a book...
And I am sure that you know the same socket that supports a quad core Xeon E5v4 processor also supports the 22 core processor. So it is not like apple has to make a separate computer just for the 22 core processor. If they just updated their four year old pro, they could support everything between four and 22 cores.
One, they obviously love the Tolmeo lamp from Artemide. There must be a hundred of them in there.
B, the wooden work tables remind me of a trip to Marfa to see Donald Judd's studio a few years ago. Judd's building is a stripped out Safeway he bought in 1990 that now resembles a warehouse inside. Austere but functional. He filled it with large simple tables upon which he spread out his materials, prototypes, books, tools etc. Everything could be easily seen just by walking around a little. Other prototypes were displayed on the walls and in open areas. The story here is that once, not so long ago, two people who worked in the Apple design studio came to Marfa to take the Judd tour. Apparently, as they walked into the studio they both stopped and froze as they looked about. Asked what was the matter they replied that his studio looked and felt just like the one where they worked. The tables and the way the materials were arranged. The careful thought as to how a workspace should be laid out. They were stunned and but also kind of excited by the similarities. Great minds and all that.
'Early iPod in the cockpit of Space Shuttle OV-105 Endeavour...' Another commercial product that years before could have been seen on the flight deck of a space shuttle was the Hewlett Packard 41 calculator (HP41). They ran a program that alerted crew to upcoming communications opportunities with ground stations. Can remember so clearly my first encounter with an HP calculator, hooked on RPN after that. My 1975 HP21 cost $120. Those days...
But Cook is no longer COO. He has moved up to CEO. Cook is still refining things. Step by step. He is not the arse kicking visonary and risk taker that Jobs was. Cook has created the juggernaught corporate Apple. He is not tyrant driving a singular focus for the company.
As I said, Cook is a great COO.
Only if you promise to use it...