Apple CEO Tim Cook opens Palo Alto Apple Store for iPhone XS launch

Posted:
in iPhone edited September 2018
Apple CEO Tim Cook made an appearance at an Apple Store in Palo Alto, California, helping to open the store and welcoming the first people from the queue into the store to pick up their iPhone XS order.

via CNBC
via CNBC


A regular occurrence for the CEO, Tim Cook stood inside the glass doors of the Apple Store just before opening time, reports CNBC. While the doors opened, a countdown was performed by staff, then cheers erupted as the first people in the queue made their way into the store.

Cook himself stepped outside the storefront to greet the initial customers, shaking their hands and sharing a few words, as well as taking selfies. A few minutes later, Cook returned inside the store to continue meeting attendees.

Happening now: Apple CEO Tim Cook opens the Palo Alto, CA Apple store as sales of the new iPhone kick off https://t.co/4iihIQbwIj pic.twitter.com/KwxDxew3gQ

-- CNBC (@CNBC)


The appearance of the CEO at the Palo Alto store is a regular occurrence for the iPhone launches, with repeated visits and openings at the same store over the years.

Apple Store locations around the world saw queues form ahead of time, with a large influx of customers eager to be among the first to acquire the iPhone XS, iPhone XS Max, or Apple Watch Series 4

Look who showed up at Apple! Everyone wants a selfie with @tim_cook https://t.co/S0am8IGW6s pic.twitter.com/tO4KsBAKmv

-- KTVU (@KTVU)


Aside from appearing in person at one location, Cook has also celebrated the launch on social media. In a Twitter post, the CEO advises he is "thrilled to get these new Apple product into the hands (and onto the wrists) of so many customers around the world," as well as highlighting some of the photographs taken at Apple Stores.

Thrilled to get these new Apple products into the hands (and onto the wrists) of so many customers around the world. Can't wait to hear what you think! pic.twitter.com/GHpaDFgqeO

-- Tim Cook (@tim_cook)

Comments

  • Reply 1 of 9
    The only other brand that I can think of that has this level of devotion, is Star Wars, with the fans waiting out front of theaters to buy movie tickets. 
    albegarcminicoffeewatto_cobra
  • Reply 2 of 9
    Let me take a selfie with the guy who I'm helping to make even more rich.
  • Reply 3 of 9
    sflocalsflocal Posts: 6,093member
    fmalloy said:
    Let me take a selfie with the guy who I'm helping to make even more rich.
    Which guy?  The one that made your car?  The one you bought your house from?  The one you're renting your place from?  The restaurant you're buying your dinner from?  The supermarket you're buying your groceries from?

    Make an iPhone knockoff yourself if you feel you can provide a better deal and save money.
    watto_cobra
  • Reply 4 of 9
    hypoluxa said:
    The only other brand that I can think of that has this level of devotion, is Star Wars, with the fans waiting out front of theaters to buy movie tickets. 
    Maybe Harry Potter?
  • Reply 5 of 9
    macxpress said:
    hypoluxa said:
    The only other brand that I can think of that has this level of devotion, is Star Wars, with the fans waiting out front of theaters to buy movie tickets. 
    Maybe Harry Potter?
    No maybe, DEFINITELY Harry Potter :smiley: My wife and her brother are obsessed with the franchise and the excitement of meeting someone else who’s just as passionate about it rivals only SW and Apple loyalists. 
    watto_cobra
  • Reply 6 of 9
    He needs to travel to other stores sometime. Give more people a chance to meet him. I remember back in 2013 I believe, Woz was staying at a hotel on the beach literally 2 miles from my house. Didn’t get a chance to meet him, but it was pretty cool to know he was right here in a little town within a midsize city. 
    watto_cobra
  • Reply 7 of 9
    My Gold 512GB Xs Max was delivered this morning by FedEx about 10:30am. This was the smoothest transition from one iPhone (7+) to the next ever. Even the switch for my WATCH Series 3 connection from the 7+ to the Xs Max was almost uneventful. This is by far the most amazing iPhone ever. Thank you Tim and all the hard working Apple employees who made this day possible.
    matrix077watto_cobra
  • Reply 8 of 9
    dougddougd Posts: 292member
    Who has the coin to buy this stuff ??
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