Tim Cook talks sustainability in Ceres keynote speech
Apple CEO Tim Cook told a New York City audience that Apple sees climate change as an opportunity to "develop new and valuable competencies."
Tim Cook presented the keynote speech at last night's 30th anniversary gala for Ceres, a nonprofit company which aims to promote sustainable energy for the environment and the economy.
Cook and Apple were being honored by the organization and Cook used his speech to describe how Apple views sustainability.
"We don't see climate change as risk, but opportunity," he said. "With our supply chain partners, we see a chance to develop new and valuable competencies... because it is the right thing to do."
After the event, Cook tweeted his thanks for Ceres and called on all firms to do what they can.
"Companies have a responsibility to use their innovation and agility to lead on the climate crisis," he wrote. "Thank you to Ceres for their work and for this award -- and to Lisa Jackson and the team for driving us all forward."
Lisa Jackson is Apple's vice president of environmental, social and policy initiatives, working on the company's pursuit of responsible manufacturing and operations.
Cook reportedly also described how Jackson and others have implemented plans to achieve 100 percent renewable energy.
@JamesGould21)" height="368" />Tim Cook presented the keynote speech at last night's 30th anniversary gala for Ceres, a nonprofit company which aims to promote sustainable energy for the environment and the economy.
Cook and Apple were being honored by the organization and Cook used his speech to describe how Apple views sustainability.
"We don't see climate change as risk, but opportunity," he said. "With our supply chain partners, we see a chance to develop new and valuable competencies... because it is the right thing to do."
After the event, Cook tweeted his thanks for Ceres and called on all firms to do what they can.
"Companies have a responsibility to use their innovation and agility to lead on the climate crisis," he wrote. "Thank you to Ceres for their work and for this award -- and to Lisa Jackson and the team for driving us all forward."
Companies have a responsibility to use their innovation and agility to lead on the climate crisis. Thank you to Ceres for their work and for this award -- and to @LisaPJackson and the team for driving us all forward.
-- Tim Cook (@tim_cook)
Lisa Jackson is Apple's vice president of environmental, social and policy initiatives, working on the company's pursuit of responsible manufacturing and operations.
Cook reportedly also described how Jackson and others have implemented plans to achieve 100 percent renewable energy.
Comments
so the company that wastes this much space/fuel/resources to ship this little product is winning awards for their environmental efforts.
if it is such an opportunity tim cook, then take the opportunity to change how you package and your partners ship your product.
(sizing demonstrates the actual shipped 3d volume vs product 3d volume)
Good on him. I'd rather that a company that believes in this leads rather than a government that forces people to do things under imprisonment or financial ruin.
I know there are those that say that this is an immanent threat with dire consequences to be experienced in the next 7-30 years, as it has for the last 100 years, but it's nice to see Apple putting its money where its mouth is, rather than putting my money where their mouth is.
Apple can afford to divert some of its excess profits into over-priced renewable energy, which I would suggest they do primarily for marketing and PR purposes.
The push for streaming/cloud vs local storage uses significant energy which all too often is produced by burning fossil fuels. I know Apple has some server farms powered by renewables, but the whole distribution chain for cloud services depends upon other companies buying utility power that more often than not is from carbon fuels.
Then the push to seal up every device to make it a throwaway with planned obsolescence is a slap in the face of any real commitment to sustainability. Apple never gives us the numbers on what percentage of their products end up recycled versus landfill. The newer mouse, trackpad and keyboard stopped using batteries for a non replaceable sealed in battery- I use rechargeable eneloops on my older Apple keyboards and trackpad. These batteries last thousands of cycles and are easily recycled without having to throw away the device.
I call BS on a “green”/sustainable Apple. When I can buy a MacBook/iPad/iPhone/Keyboard/Trackpad/Mouse that has a user accessible battery compartment we might reconsider. Same for the unrepairable HomePod- out of warranty repairs cost almost what a new unit costs.
Plus the Apple Pencil. And watch.
Damn. It’s pretty much everything Apple makes.
Then you’re either not paying attention, or you just plain don’t WANT to see reality. YOU are the uninformed.
https://www.scientificamerican.com/article/worlds-top-10-worst-pollution-problems/
it really doesn’t matter where you stand on the issue of climate change, it is extremely difficult to believe companies like Apple really care when their activities are directly in conflict with good environmental practices. Note the use of the phrase “good environmental practices” which addresses the fact that it is possible to damage the environment even if climate change isn’t being considered.
An informed person would realize that the science isn’t even remotely settled. The fact remains the earth has been warming since the last ice age. That rate of change was pretty fast up until the YD event at which the rate of change moderated significantly. All you need to see is a graph of temperatures over the last 20,000 years to see that. The only real issue there is that we are currently at. Low point in the fluctuations. Even so the overall trend remains, the planet has been getting warmer and Man has had nothing to do with it.
When the predictions made by warmists actually start coming true, because they actually understand the whole science behind how our climate works, then we can start looking at "global warming". Until then, save it.
Complete and utter non sense. Corporations simply fill a need in society. Population growth is currently uncontrolled so you are going to have increased in demand. That means more carbon production. You can address this by making people run around naked and starving them until they are skin and bones but eventually population growth outstrips any effort at control.
More localization of manufacturing and assembly plants will also be of economic benefit, for many reasons. Product cost models could be improved to include supply chain shipping times and distances.
Generally speaking, the packaging industry needs a swift kick up the rear end. Use of recyclable cardboard or plastics doesn’t do much good when that packaging has other non-recyclable materials glued to the supposedly recyclable container pieces. In part, this is why so much of what we currently throw in the recycle bin is pulled out, to be discarded. It’s a colossal waste. Forget the global warming BS. This is dollars being thrown out!
I wouldn’t say unlikely for what he has done recently. In some way, a digital dictator is on the stage.
Multiple App Stores, in addition to Apple’s, should be allowed for iOS and iPadOS devices.
No more digital dictatorship!
You'd be the first to complain, cry bloody murder and demand Cook's head on a plate if that little dongle you ordered was damaged during shipping.