Apple predicted to announce 'Apple Car' partnership in the first half of 2021
Investment bank Wedbush expects Apple to announce an electric vehicle partnership for the "Apple Car" in the first half of 2021 -- and VW or Hyundai are reportedly the top two choices.
Credit: Apple
In a note to investors seen by AppleInsider, analyst Daniel Ives says Apple entering the electric car market is now a matter of "when not if." He also expands on how an Apple-designed electric vehicle could disrupt the market if Apple partners with an existing automaker
"While the timing of an EV partnership with the likes of Hyundai, or another automaker, remains a key focus of the Street and EV industry over the coming months we assign a 85%+ chance that Apple will announce an EV partnership/collaboration over the next 3 to 6 months," Ives writes
He adds that now is the perfect time for Apple to enter the industry, since it's on the heels of an aggressive push by GM and Ford and ahead of a green wave driven by President Joe Biden.
The analyst notes that Tesla is still the heavyweight champion of the EV industry, but says that the entire market is entering an upward trend.
"Taking a step back, the EV industry is entering a golden age as we believe the broader consumer demand trends, innovative battery technology, regulatory EV incentives/tax credits around the globe, and sleeker/affordable models are creating a perfect storm of the demand for sector," Ives writes.
Wedbush continues to believe that Apple will announce a vehicle partnership within the next three to six months. Per conversations with investors, Wall Street appears to prefer this outcome to Apple building its own vehicle.
Although talks with Hyundai appear to have ended, Ives says that the automaker's E-GMP platform could represent a good fit for Apple with its distribution, modular, and robotic assembly design.
If talks with Hyundai do not resume, Ives says another candidate could be Volkswagen, since its Modular Electric Drive Matrix is a design framework that could allow for easy integration of new autonomous car models.
"In a nutshell, Apple with the right partner (Hyundai and VW Top 2 choices) would be a major force in the EV industry and could disrupt market share from the likes of Tesla, GM, Ford if the company is able to get the Apple Car on the road by 2024," Ives concludes.
The analyst notes that if Apple were to land just 5% to 10% of the potential $5 trillion industry, the "Apple Car" could represent another growth pillar for the company.
Ives maintains his 12-month AAPL price target to $175. The valuation is based on a sum-of-the-parts assessment of Wedbush's 2022 estimates, including a 16x multiple on Apple's Services at $1.2 trillion and a 7x multiple on Apple's hardware business at $1.9 trillion.
Credit: Apple
In a note to investors seen by AppleInsider, analyst Daniel Ives says Apple entering the electric car market is now a matter of "when not if." He also expands on how an Apple-designed electric vehicle could disrupt the market if Apple partners with an existing automaker
"While the timing of an EV partnership with the likes of Hyundai, or another automaker, remains a key focus of the Street and EV industry over the coming months we assign a 85%+ chance that Apple will announce an EV partnership/collaboration over the next 3 to 6 months," Ives writes
He adds that now is the perfect time for Apple to enter the industry, since it's on the heels of an aggressive push by GM and Ford and ahead of a green wave driven by President Joe Biden.
The analyst notes that Tesla is still the heavyweight champion of the EV industry, but says that the entire market is entering an upward trend.
"Taking a step back, the EV industry is entering a golden age as we believe the broader consumer demand trends, innovative battery technology, regulatory EV incentives/tax credits around the globe, and sleeker/affordable models are creating a perfect storm of the demand for sector," Ives writes.
Wedbush continues to believe that Apple will announce a vehicle partnership within the next three to six months. Per conversations with investors, Wall Street appears to prefer this outcome to Apple building its own vehicle.
Although talks with Hyundai appear to have ended, Ives says that the automaker's E-GMP platform could represent a good fit for Apple with its distribution, modular, and robotic assembly design.
If talks with Hyundai do not resume, Ives says another candidate could be Volkswagen, since its Modular Electric Drive Matrix is a design framework that could allow for easy integration of new autonomous car models.
"In a nutshell, Apple with the right partner (Hyundai and VW Top 2 choices) would be a major force in the EV industry and could disrupt market share from the likes of Tesla, GM, Ford if the company is able to get the Apple Car on the road by 2024," Ives concludes.
The analyst notes that if Apple were to land just 5% to 10% of the potential $5 trillion industry, the "Apple Car" could represent another growth pillar for the company.
Ives maintains his 12-month AAPL price target to $175. The valuation is based on a sum-of-the-parts assessment of Wedbush's 2022 estimates, including a 16x multiple on Apple's Services at $1.2 trillion and a 7x multiple on Apple's hardware business at $1.9 trillion.
Comments
If Apple plans to bring the car to market in 2024, I don't think they will announce the partnership to the public anytime soon.
2. Apple has surprised us and has done other unusual things in the past.
So there is precedent.
Also, cars are big things that are more difficult to conceal (the auto magazines regularly publish "spy" photos of upcoming cars), so it might make sense for Apple to get in front of things and announce key partnership(s) years in advance of an actual product introduction.
I had a 2000 N.B. 1.8T for 12 years, ended up putting 125K miles on it. It was still in very good shape when I sold it, but I took care of it while I had it.
I thought it was a testament to VW's German design/engineering that a car could be built in Mexico and still have very good initial fit and finish. (Headliner and soft touch plastics were a bit worse for wear after 12 years, but many cars of that era were no better).
I think VW's MEB platform would be a fine choice to build on.
If Apple can deliver a safe, secure and easy to use autonomous system for food and grocery delivery for example, they will need vehicles at different price points to address the huge global market for this.
Imagine using an iPhone App to order and securely receive delivery of hot pizza and wings. You get an alert or a call when the truck is outside, then your iPhone and secure ID can select and open the shelf where your food order is kept, as a camera films your receipt of the food. Brilliant!
Apple would likely be it's first own BIG client to transport its emploees and test level 5 autonomy, followed by delivery companies like:
1. Little Ceasar,
2. Dominoes,
3. Pizza Hut,
4. Red Lobster,
5. TGI Fridays,
6. Prêt-à-Manger,
7. Olive Garden,
8. Panera Bread,
9. AppleBees,
10. Hooters
... and many more globally.
Furthermore, I don't think Apple will go with traditional manufacturing by building a huge auto-plant. To be more "green" factories will be local to the service area and much smaller in scale.
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