Apple Card grew to an estimated 6.4M cardholders at end of 2020
Apple Card adoption has grown to an estimated 6.4 million cardholders in the U.S., driven mostly by strong interest among women.
Credit: Apple
Throughout 2020, the estimated number of Apple Card holders more than doubled, according to estimates based on a December 2020 carried out by Cornerstone Advisors.
Apple launched its credit card offering in August 2019.
In 2020, the Apple Card made strides among women. At the start of the year, about 25% of cardholders were women. By December, that percentage grew to 42%. Based on that data, Cornerstone estimates that 80% of new Apple Card customers in 2020 were women.
The data also suggests that consumers in their 20s and 30s make up 70% of Apple Card users. However, Baby Boomers grew to 8% of Apple Card's customer base by the end of 2020, up from 3% at the start of the year.
Apple in March added the ability to have multiple users on a single Apple Card account -- including children and spouses -- with the introduction of a feature called Apple Card Family.
Credit: Apple
Throughout 2020, the estimated number of Apple Card holders more than doubled, according to estimates based on a December 2020 carried out by Cornerstone Advisors.
Apple launched its credit card offering in August 2019.
In 2020, the Apple Card made strides among women. At the start of the year, about 25% of cardholders were women. By December, that percentage grew to 42%. Based on that data, Cornerstone estimates that 80% of new Apple Card customers in 2020 were women.
The data also suggests that consumers in their 20s and 30s make up 70% of Apple Card users. However, Baby Boomers grew to 8% of Apple Card's customer base by the end of 2020, up from 3% at the start of the year.
Apple in March added the ability to have multiple users on a single Apple Card account -- including children and spouses -- with the introduction of a feature called Apple Card Family.
Comments
https://support.apple.com/en-us/HT211236
For the Apple Card, you open the Apple Card app on your phone (you can't even do it on your computer,) export to quicken, then email or text the file to your self to get it on your computer, then open quicken on your computer, find the file and import it. You tell me which workflow is user friendly.
So yes, my original statement is quite true. There is no easy way to integrate with quicken (or Banktivity, money dance, etc) For some reason Apple is stuck with a legacy protocol was outdated 20 years ago. I could understand initially when they first started offering the card and were getting everything going but this far in they've had time. It may also be Goldman Sachs and not Apple, but either way as an end user it doesn't matter; the result is the same.
It's not strange at all considering that Americans are much more likely to have a driver's license (or state ID) than a Passport. It would be nice if they offered the option of using your Passport for identification, but verifying a Federal document comes with additional hurdles over a state ID.
Of course one could manually split a credit card payment in Mint.com into separate purchase categories (like entertainment, dining, electronics, gas, etc.) but that is decidedly inconvenient and doesn't scale well with heavy Apple Card usage. I did this a couple of times when I first got my Apple Card.
My last Apple Card transaction was in September 2019. It sits unused in a binder.
Thinking about it, Apple/Goldman Sachs doesn't allow direct access to your card data from a web browser; it all has to be through the iOS wallet app. I'm guessing the app uses a different, (possibly more secure) port. I don't know if this is part of the reason for the lack of compatibility or not - just hypothesizing.