Majority of iPhone users unimpressed with iPhone 13 lineup, study finds
A casual survey published this week found that some 64% of iPhone users were "not very" or "not at all" impressed with the company's new iPhone 13 lineup.
According to a study conducted by SellCell, 64.1% of surveyed users did not find Apple's Sept. 14 iPhone 13 announcement enticing, with only 14.4% saying the new hardware is "extremely" or "very exciting."
The firm surveyed 5,000 iPhone users aged 18 or older between Sept. 23 and 30, and published its findings on Tuesday.
Purchase intent was down 20.5% when compared to a similar poll conducted prior to Apple's "California Streaming" event, with 23.2% of existing iPhone users saying that they intend to upgrade to iPhone 13. The remaining 76.8% of existing iPhone owners have no interest in buying the latest and greatest device.
Brand loyalty remains strong, with 36.8% of respondents who decided against upgrading saying they plan to wait for a next-generation "iPhone 14." Another 32.3% said they don't intend to upgrade in the next two years, 11.3% will buy an older iPhone model and 16.1% are making the switch to Android. Google is the most popular choice for switchers at 45.1%, followed by Samsung at 41.8%.
The iPhone 13 Pro proved to be the most popular model for upgraders with a 42.5% share, while iPhone 13 Pro Max, iPhone 13 and iPhone 13 mini followed with 26.3%, 22% and 9.2%, respectively.
In terms of new features, iPhone 13 Pro's ProMotion display and the line's overall improved battery life led the pack for those considering an iPhone 13 purchase, with a respective 34.1% and 25.3% of users citing the capabilities as reasons to buy. Only 5.4% of users cited improved camera features like Cinematic mode and updated sensors as a main reason to upgrade, while more storage space, a faster processor, smaller TrueDepth "notch," new colors and dual eSIM support were all cited by less than 5% of respondents.
A 15.7% share of prospective buyers said they were due for an upgrade and 10.5% said they were in a yearly upgrade or trade-in program.
Interestingly, 29.3% of survey participants who have no plans to buy iPhone 13 said a lack of Touch ID was a deal breaker. Apple is said to be testing in-screen fingerprint technology for a future iPhone, but it is unclear when the feature will debut.
Other factors that went into a decision against purchasing iPhone 13 include a lack of an always-on display, inclusion of TrueDepth notch, no ProMotion on entry-level models and pricing.
SellCell also queried participants on the iPad and Apple Watch models announced last month, with 18.2% of respondents saying they intend to buy a new iPad or iPad mini. Apple's diminutive sixth-generation iPad mini, which received its first update in well over two years, gained the lion's share of interest with 72.6% saying they prefer the model over the ninth-generation iPad. A meager 7.5% of respondents plan to buy Apple Watch Series 7 after it goes on sale this Friday.
Read on AppleInsider
According to a study conducted by SellCell, 64.1% of surveyed users did not find Apple's Sept. 14 iPhone 13 announcement enticing, with only 14.4% saying the new hardware is "extremely" or "very exciting."
The firm surveyed 5,000 iPhone users aged 18 or older between Sept. 23 and 30, and published its findings on Tuesday.
Purchase intent was down 20.5% when compared to a similar poll conducted prior to Apple's "California Streaming" event, with 23.2% of existing iPhone users saying that they intend to upgrade to iPhone 13. The remaining 76.8% of existing iPhone owners have no interest in buying the latest and greatest device.
Brand loyalty remains strong, with 36.8% of respondents who decided against upgrading saying they plan to wait for a next-generation "iPhone 14." Another 32.3% said they don't intend to upgrade in the next two years, 11.3% will buy an older iPhone model and 16.1% are making the switch to Android. Google is the most popular choice for switchers at 45.1%, followed by Samsung at 41.8%.
The iPhone 13 Pro proved to be the most popular model for upgraders with a 42.5% share, while iPhone 13 Pro Max, iPhone 13 and iPhone 13 mini followed with 26.3%, 22% and 9.2%, respectively.
In terms of new features, iPhone 13 Pro's ProMotion display and the line's overall improved battery life led the pack for those considering an iPhone 13 purchase, with a respective 34.1% and 25.3% of users citing the capabilities as reasons to buy. Only 5.4% of users cited improved camera features like Cinematic mode and updated sensors as a main reason to upgrade, while more storage space, a faster processor, smaller TrueDepth "notch," new colors and dual eSIM support were all cited by less than 5% of respondents.
A 15.7% share of prospective buyers said they were due for an upgrade and 10.5% said they were in a yearly upgrade or trade-in program.
Interestingly, 29.3% of survey participants who have no plans to buy iPhone 13 said a lack of Touch ID was a deal breaker. Apple is said to be testing in-screen fingerprint technology for a future iPhone, but it is unclear when the feature will debut.
Other factors that went into a decision against purchasing iPhone 13 include a lack of an always-on display, inclusion of TrueDepth notch, no ProMotion on entry-level models and pricing.
SellCell also queried participants on the iPad and Apple Watch models announced last month, with 18.2% of respondents saying they intend to buy a new iPad or iPad mini. Apple's diminutive sixth-generation iPad mini, which received its first update in well over two years, gained the lion's share of interest with 72.6% saying they prefer the model over the ninth-generation iPad. A meager 7.5% of respondents plan to buy Apple Watch Series 7 after it goes on sale this Friday.
Read on AppleInsider
Comments
Edit: But I very much like the 13 offering over my 7, I’d go for mini if it’d be a bit wider. But my 7 still works and, MBP 16” will take all my tech spending budget for the whole year.
I might plug in my iPhone twice per year, if that. I'm nearly 100% wireless already.
Using iPhone 13 mini since few days, never been exited this much by any smartphone, it is just INCREDIBLE in everything.
Same here – and couldn't agree more. I was excited for the Portrait-Mode on the XS, which is fantastic, but I don't use it a lot. I can't see any feature that would currently attract me to the 13 – nonetheless it is no doubt a great phone and better than its predecessors. Besides removing the notch – I can't see what more can be in store for the iPhone. It seems to have reached some level of sophistication that does not allow for much more real world development.
I'd be really interested what people here think the iPhone (or any phone) might be missing, or what kind of development there might be for the iPhone. I would think: not a lot. The only real improvements might come from software and iOS developments.
As for the AppleWatch – I believe it has potential for a long time, mostly towards health monitoring.
Have you seen any statistics on how many use MagSafe? I haven’t, are they really that widespread?
Wireless data currently goes over three major protocols: cellular, Bluetooth and WiFi (and NFC but that doesn’t really count in this case). If you add wireless to MagSafe, would it use existing protocols or make a new one, will it function like NFC or Bluetooth? Arguably, it’s still wired since you need to plug MagSafe in the computer.
USBC is not a dead horse.. If it’d be that why add it to new products like iPad mini now? Wireless charging is limited and not as efficient as wired, nor is it closely as fast as wired and wireless is prone to network congestion. So no, I’d wager that USBC is not going away anytime soon.
The messed up standards for cords by USB-IF is a problem, but that’s much easier to solve than making up a new wireless data transfer protocol that can compete with USB4. That’s why I’d say no portless iPhones for the next 5 years. But I wouldn’t claim to be able to predict what Apple will do or what they think as an outsider, so I’d not risk my money on this. Nor should you claim that it as gospel that Apple will go portless rather than having USBC in their iPhones, we simply don’t know.
Or is it you Tim?
Anyway…
These articles seem to come out every other cycle and, surprise, surprise, iPhone continues to sell in record numbers.
The 2nd gen SE is good enough for me and will be for many years to come, until it malfunctions. I wish it was bigger, but the selling point was the touchID and my old 6 wasn't cutting it anymore. 5G and USB-C are not selling points to me. My wife will probally get the 13 to replace her X. We like to get things paid off for a bit, before getting new devices.
I tend to buy a new iPhone every year if for no other reason than to have the best, latest camera - I no longer carry a APS-C DSLR around with me as I had done previously.
If that were not my habit would I have bought the iPhone 13 Pro Max to replace my 12 Pro Max based on pre-release buzz? Maybe not.
But the actual iPhone 13 Pro Max in hand is a big improvement over the 12 Pro Max, let alone any of the phones which came before it.
The battery life is amazing, the cameras are impressive, and the LTPO ProMotion display is surprisingly efficient and more importantly brighter than the 12 Pro Max - a much better package.
The 13PM is very fast and fluid, though I'm not sure how much of that is due to ProMotion. I think the display brightness and clarity is what I notice the most followed by the snappiness of the phone - I find myself lowering the brightness at night a lot out of reflex thinking I'm wasting battery. I normally run the display at less than a quarter and it still seems bright. I haven't had a lot of sunlight here in the midwest lately, though I'm sure the 1000 NIT max normal brightness will help a lot when used outdoors on a sunny day.
The point is that the prerelease buzz doesn't do this phone justice. Although the rumors were pretty much dead on, they don't sound as impressive as the handset is when actually using it. Macro mode is a joy to use and gets you in close to see or photograph practically anything, and having deep fusion on all cameras lets you photograph and see information booklets printed in 2.5 point fonts designed for Lilliputians, or the specs printed atop ages old light bulbs which have faded with time.