Steve Jobs wanted Dell to license Mac OS
Tuesday is the 10th anniversary of Steve Jobs' passing and industry heavyweights are sharing stories about the late tech guru, with one tidbit from Michael Dell revealing a potential deal that could have reshaped history.
Dell discussed his relationship with Jobs -- and his upcoming memoir, "Play Nice But Win: A CEO's Journey from Founder to Leader" -- in an interview with CNET, saying that he first met the late Apple co-founder at a computer user group. While that information has been public knowledge for some time, Dell expounds on a business offer involving Jobs and Apple that has not been previously reported.
According to Dell, he became friends with Jobs in the years after he solidified his company's position as a leader in the PC industry. In 1993, Dell said that Jobs visited his house in Texas multiple times to pitch adoption of the Next operating system. Jobs created NeXT after being ousted from Apple, but the expensive workstation and its revolutionary operating system were not seeing the commercial success he expected.
Dell declined the overtures citing a lack of software and consumer interest.
Jobs tried again in 1997 when he returned to Apple as interim CEO after the struggling computer firm acquired NeXT, asking Dell to license a version of Mac OS that was built on NeXT's Mach software. At the time, Apple engineers had ported the OS onto an x86 machine.
"He said, look at this -- we've got this Dell desktop and it's running Mac OS," Dell said of the pitch. "Why don't you license the Mac OS?"
Dell was interested and said he would pay a licensing fee for every PC sold with Mac OS, but Jobs was concerned that the strategy would eat into Apple's Mac sales. Countering, Jobs proposed installing Mac OS and Windows side-by-side on all Dell computers, allowing customers to choose which system to use. Dell would pay Apple a cut of all computer sales for the privilege.
The proposal didn't make sense for Dell, who notes that he would have to pay Apple licensing fees even if his customers didn't use Mac OS. Further, Jobs was unable to guarantee continued access to the software.
"It could have changed the trajectory for Windows and Mac OS on PCs," Dell said. "But obviously, they went in a different direction."
Jobs and Dell were rivals in a cutthroat sector and sometimes traded barbs in open discourse. For example, when asked what he would do with a then-underwater Apple, Dell in 1997 said he would "shut it down and give the money back to the shareholders."
Despite the public jabs and intense competition, the pair remained friends, Dell said.
Read on AppleInsider
Dell discussed his relationship with Jobs -- and his upcoming memoir, "Play Nice But Win: A CEO's Journey from Founder to Leader" -- in an interview with CNET, saying that he first met the late Apple co-founder at a computer user group. While that information has been public knowledge for some time, Dell expounds on a business offer involving Jobs and Apple that has not been previously reported.
According to Dell, he became friends with Jobs in the years after he solidified his company's position as a leader in the PC industry. In 1993, Dell said that Jobs visited his house in Texas multiple times to pitch adoption of the Next operating system. Jobs created NeXT after being ousted from Apple, but the expensive workstation and its revolutionary operating system were not seeing the commercial success he expected.
Dell declined the overtures citing a lack of software and consumer interest.
Jobs tried again in 1997 when he returned to Apple as interim CEO after the struggling computer firm acquired NeXT, asking Dell to license a version of Mac OS that was built on NeXT's Mach software. At the time, Apple engineers had ported the OS onto an x86 machine.
"He said, look at this -- we've got this Dell desktop and it's running Mac OS," Dell said of the pitch. "Why don't you license the Mac OS?"
Dell was interested and said he would pay a licensing fee for every PC sold with Mac OS, but Jobs was concerned that the strategy would eat into Apple's Mac sales. Countering, Jobs proposed installing Mac OS and Windows side-by-side on all Dell computers, allowing customers to choose which system to use. Dell would pay Apple a cut of all computer sales for the privilege.
The proposal didn't make sense for Dell, who notes that he would have to pay Apple licensing fees even if his customers didn't use Mac OS. Further, Jobs was unable to guarantee continued access to the software.
"It could have changed the trajectory for Windows and Mac OS on PCs," Dell said. "But obviously, they went in a different direction."
Jobs and Dell were rivals in a cutthroat sector and sometimes traded barbs in open discourse. For example, when asked what he would do with a then-underwater Apple, Dell in 1997 said he would "shut it down and give the money back to the shareholders."
Despite the public jabs and intense competition, the pair remained friends, Dell said.
Read on AppleInsider
Comments
This bit sounds like Jobs and Dell was prudent not to take the deal.
I'd like to meet 10 people who buy this book and read it. Of course it will be on The NY Times best seller list but by now everyone should know by now that bookstores by this garbage sell a few and return the rest to the publisher where they will be resold to the stores that peddle other non-interesting zero value books and merchandise that cannot be sold in legitimate store. This process does get authors on best seller lists.
Another thing that happens is the company (Dell) will buy enough of these to give to their employees and this counts as a sale. At least his employees will have some kindling.
RIP… you did change the world including mine for the better!
And don't forget Steve's own words:
The man changed his mind.
I was watching a show about mathematics the other day and the narrator, very much alive, was talking about Pythagoras, Euclid, Newton, Leibniz, Gauss ... etc.
Guess what all these great mathematicians have in common? ........ They're all dead.
Back to topic, why wouldn't Michael Dell reminisce about that moment in history, especially since he was personally involved in it?
Also known as the "iTunes phone".
From Wikipedia: Launched on September 7, 2005, in San Francisco, California, the E1 is the first phone to be integrated with Apple's iTunes music player.
This phone was released and failed obviously, years after the proposal to Michael Dell.
Also let's not forget this. Conclusion: Michael Dell's account is pretty consistent with other deals SJ made or tried to make back then.
It is interesting to try to imagine what things would be like today if Apple had gone down that road and licensed Rhapsody for x86 and Unix workstations at that time. But what actually happened is even more interesting, as the rest of the industry stood still and just let Apple make adjustments based on the architectural flexibility built into Rhapsody/OS X from inception. The seeds of the Intel and Apple Silicon transitions were already in place in 1997.
The notion of getting macOS to dual boot Windows isn't a bad one. Many on this forum make comments about how Macs are only being propped up by the ability to run Windows when they complain about the M-series chips. If Michael Dell would've agreed to put macOS on every Dell being sold with a cut of each sale they would've had increased revenue without risk, a massive upswing in installed base, a chance to get even more switchers at a scale still not seen today, and the ability to pull the plug on giving Dell future versions of macOS at any time Jobs wanted to back out. It sounds exactly like the kind of opportunity Jobs would want to get in his pocket.