There are things which just works better in VR or help a lot with AR then in all the other medium we use nowadays. (Internet, TV, cinema, Book, Phone, many more)
That's what Tim Cook points out.
One example for a classic solution to show architecture and exhibition objects in a way which does not replace reality but give everybody the change to see an Art Exhibition better presented then a normal film or picture:
The quality of the devices are still in developer state and the direct eye resolution of 5k glasses are to compare with NTSC or PAL in TV market.
So Apple is more than welcome to show better quality in device design, technology and platform. iPad Pro, M2 laptops and IOS software platform is more than excellent to deliver a new experience of AR VR.
The price for such a developer / enthusiast device is in this case not too high.
The consumer versions will be less then a actual iPhone.
I'm going to need Tim Cook to extensively educate me on why I should spend $1,000-3,000 to escape reality.
It's actually much worse than that. You are not only paying $3000, but you are paying that money for a heavy gizmo on your head! That's crazy.
Now if someone wants to create a Holodeck experience like Star Trek TNG, bring it on! But a $3k device on my head? Absolutely not!
[…]
I expect the device will be untethered, unlike the above glasses, it will likely launch with 3nm hardware so early 2023, it will have its own OS and I don't think the price will start above $999. This is where things like Continuity and Universal Control will work well because it will allow controlling a Mac/iPad/iPhone seamlessly. When people try them on in store and see an Apple TV+ show/movie being broadcast at 100"+ in front of them, that will be enough for people to want them. Students will love them in their dorm rooms for streaming movies.
100"+ display would require at least 8K streaming and 8K resolution. No one would buy a head mounted computer to watch a 720p movie upscaled on 100"+ display.
A product or paradigm that needs "education" is born dead. Why would I need education for a thing that I will use only occasionally? The whole point of Macintosh was to be a computer that wouldn't need "education". If you want to educate me, Mr. Tim Apple, here is my iPhone camera pointed to the street I am walking thru: Drop useful informaton labels on my display and update them in real time as I walk, to augment my simple and unimportant reality. If you intend to sell me an expensive head-mounted computer for such a simple thing, sorry, I don't buy it.
I'm going to need Tim Cook to extensively educate me on why I should spend $1,000-3,000 to escape reality.
It's actually much worse than that. You are not only paying $3000, but you are paying that money for a heavy gizmo on your head! That's crazy.
Now if someone wants to create a Holodeck experience like Star Trek TNG, bring it on! But a $3k device on my head? Absolutely not!
[…]
I expect the device will be untethered, unlike the above glasses, it will likely launch with 3nm hardware so early 2023, it will have its own OS and I don't think the price will start above $999. This is where things like Continuity and Universal Control will work well because it will allow controlling a Mac/iPad/iPhone seamlessly. When people try them on in store and see an Apple TV+ show/movie being broadcast at 100"+ in front of them, that will be enough for people to want them. Students will love them in their dorm rooms for streaming movies.
100"+ display would require at least 8K streaming and 8K resolution. No one would buy a head mounted computer to watch a 720p movie upscaled on 100"+ display.
4K would be ok and is widely supported on streaming and if the displays are 8K, it can be upscaled:
I’m not following Tim’s reasoning on programming as a universal language, much less the “only universal language.” We have these things called “books” that have been around for a while now. They embody a form of human imagination, creativity, and expression that can escape the limitations of the physical world and create new worlds. The creative essence of these “books” can be conveyed in any number of written and even spoken languages, much like a computer program can be written in any number of programming languages and still deliver the same consumable results.
Many of the same attributes that apply to creative writing can also be applied to art, music, poetry, and sure, programming. But I wouldn’t say that any of these forms of human expression are in contention to be declared the only universal language. Perhaps what Tim is alluding to is the perception that programming languages are culturally agnostic, at least at the present time. As more humans engage in programming and as programming languages evolve beyond their current primitive state that is still very limited by the machines on which the programs execute, perhaps this situation will change.
The author of a story, poem, novel, etc., is not constrained by the medium on which the author’s creative contribution is hosted. The author of a computer program is constrained by the characteristics and capabilities of the machines that execute the created contribution. The current state of programming is analogous to a recipe rather than a novel or story. Programming is still largely a vocational undertaking, not an open ended or unbounded creative one.
Application development, which includes programming, is more analogous to creating a novel. Maybe that’s what Tim is getting at, but saying that programming is a universal language is like saying writing is a universal language. Programming is a subset of writing and just like writing there are many different dialects. Maybe Tim thinks all programmers only write their programs in Swift. Not sure where he’s coming from.
It has been said that mathematics is the universal language - there are absolute truths that are discoverable by anyone, although not necessarily understandable by everyone. Computer programming was originally viewed as a specialisation within the field of mathematics; then we discovered how computing could be applied to an incredibly diverse range of situations.
I think Tim is referring to the way that programming can be used to describe the world - especially the abstract world - and that it is distinct from mathematics because of how readily it can now interact with the physical world. Programming can span the gamut of describing a process and automating that process, blending description and creativity. In the same way that we talk about having an artist's view of the world without specifying a genre (visual, written, audible), we can talk about a programmer's view of the world without drilling down into specifics of language or implementation.
A product or paradigm that needs "education" is born dead. Why would I need education for a thing that I will use only occasionally? The whole point of Macintosh was to be a computer that wouldn't need "education". If you want to educate me, Mr. Tim Apple, here is my iPhone camera pointed to the street I am walking thru: Drop useful informaton labels on my display and update them in real time as I walk, to augment my simple and unimportant reality. If you intend to sell me an expensive head-mounted computer for such a simple thing, sorry, I don't buy it.
Then why did the Mac come with such detailed manuals?
The point of the Mac was that you could translate your existing knowledge of the physical world into the digital world. That wasn't immediately apparent to everyone, hence the need for education, but the Mac allowed people who couldn't wrap their heads around completely abstract ideas to make use of a computer that handled the abstraction for them.
A product or paradigm that needs "education" is born dead. Why would I need education for a thing that I will use only occasionally? The whole point of Macintosh was to be a computer that wouldn't need "education". If you want to educate me, Mr. Tim Apple, here is my iPhone camera pointed to the street I am walking thru: Drop useful informaton labels on my display and update them in real time as I walk, to augment my simple and unimportant reality. If you intend to sell me an expensive head-mounted computer for such a simple thing, sorry, I don't buy it.
Then why did the Mac come with such detailed manuals?
The point of the Mac was that you could translate your existing knowledge of the physical world into the digital world. That wasn't immediately apparent to everyone, hence the need for education, but the Mac allowed people who couldn't wrap their heads around completely abstract ideas to make use of a computer that handled the abstraction for them.
Manuals is not "education". Besides, those early Mac manuals were never detailed, it was a pleasure to read them. They didn't try to "educate" anybody, they were just striving to describe the Macintosh as concisely as possible.
Comments
Perfect misunderstanding.
AR VR technology tries not to replace reality. It is a medium to extend reality.
Same like you watch a movie or visit a cinema in reality you are extending your reality.
Just because AR and VR include the word reality, it doesn't aim to replace it.
There are things which just works better in VR or help a lot with AR then in all the other medium we use nowadays. (Internet, TV, cinema, Book, Phone, many more)
That's what Tim Cook points out.
One example for a classic solution to show architecture and exhibition objects in a way which does not replace reality
but give everybody the change to see an Art Exhibition better presented then a normal film or picture:
It is a VR movie, on a laptop (chrome works best) you can look around with the mouse or with keys "a" and "d".
It works even better on a Tablet or Phone on Youtube App by looking by moving the device.
The price of 2000-3000$ is for high end developer glasses.
to expect.
The quality of the devices are still in developer state and the direct eye resolution of 5k glasses are to compare with NTSC or PAL in TV market.
So Apple is more than welcome to show better quality in device design, technology and platform.
iPad Pro, M2 laptops and IOS software platform is more than excellent to deliver a new experience of AR VR.
The price for such a developer / enthusiast device is in this case not too high.
The consumer versions will be less then a actual iPhone.
https://www.apple.com/apple-tv-4k/
8K would be best using the AV1 codec for half the bitrate:
https://www.techradar.com/news/it-looks-like-the-next-apple-tv-4k-might-be-ready-to-go-8k
There isn't hardware AV1 support in M2 but it may be added in M3 and A17 chips.
I think Tim is referring to the way that programming can be used to describe the world - especially the abstract world - and that it is distinct from mathematics because of how readily it can now interact with the physical world. Programming can span the gamut of describing a process and automating that process, blending description and creativity. In the same way that we talk about having an artist's view of the world without specifying a genre (visual, written, audible), we can talk about a programmer's view of the world without drilling down into specifics of language or implementation.
The point of the Mac was that you could translate your existing knowledge of the physical world into the digital world. That wasn't immediately apparent to everyone, hence the need for education, but the Mac allowed people who couldn't wrap their heads around completely abstract ideas to make use of a computer that handled the abstraction for them.
But common. Siri is so basic....what needs to happen for AR to become something more than basic?