To be fair, Apple does collect data, and they might have been found to be doing even when the user has opted out, if a couple of class action lawsuits are correct.
The difference is that Apple has so far opted to use that data itself, and not sell it to other companies, as other companies do. So far.
So yes, Apple is likely after your data, even if it's not quite as nefarious as some others.
Which other companies are you referring to? I think fellow tech Facebook might have sold some user data, Google definitely doesn't, nor do I think Microsoft does (but that would need a deeper check). Of course your bank, pharmacy, CC provider, various and sundry data aggregators such as Adobe and Finicity, insurers and the major credit bureaus do.
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