Plant-based marketing campaign uses Steve Jobs & faces potential conflict with Apple
A new marketing campaign aims to promote plant-based diets and convince people to stop eating meat, and uses Steve Jobs' famous slogan, but it may get pushback from Apple.
Steve Jobs famously had a fruit-based diet
Eat Differently, a newly established LLC describes itself as a "public service resource." As part of its mission, it has funded the placement of 29 billboards throughout San Diego, featuring prominent figures such as Jobs, Paul McCartney, Greta Thunberg, and Cesar Chavez, among others.
In the spirit of the initial campaign, Eat Differently intends to pay tribute to historical and contemporary icons who inspire people to embrace a different way of thinking and eating and contribute to a movement that drives humanity toward a more promising future.
"In the 90's, Apple launched one of the most prolific and poignant advertising campaigns in modern history, Eat Differently says on its website. "The 'Think Different' campaign highlighted luminaries throughout history and correlated their extraordinary 'thinking' with brilliance. We noticed that many of these luminaries featured in the campaign had a common thread -- they ate differently."
The incorporation of Steve Jobs into the campaign is likely a reference to the renowned Apple co-founder's well-known dietary preferences. He was a vegetarian for most of his life and primarily ate fruits, nuts, and seeds.
The campaign also quotes Jobs, who once said, "The dairy industry tried for 20 years to convince you that milk was good for you. It's a lie, but they tried anyway."
Apple is known for vigorously safeguarding its trademarks. For example, the company has sought exclusive rights to all representations of apples due to its distinctive logo. It remains uncertain whether Eat Differently's campaign, spotted by iMore will encounter challenges from the company.
Read on AppleInsider
Comments
Still, I'm not sure Jobs is the poster boy they want since he died at the young age of 56 from cancer.
Jobs is my hero, but I don't agree with his statement that milk is "bad for you". Reminds me of an anti-vaxxer mentality.
Some comments have been removed from this thread. As per general practice, we get the root and the stem, so apologies to anybody who made reasonable posts addressing the original. I should also apologize to people who reported earlier that it took so long for somebody here to see them. We're working on that 👍
When the average person who knows Jobs died in his 50's sees an Ad about a diet (way of life, etc.) that is supposed to make you healthier (which implies "less susceptible to disease" and "able to live a longer life"), it only strikes one as very, very odd that a person who died young, REGARDLESS OF REASON, would be showcased in an Ad for health (and indirectly, longevity).
This is why I feel their use of Jobs to pitch a diet ideology is wrong. They are simply using a famous face and name to support their preferred narrative about diet and health.
Now if Jobs were alive today and if he ultimately lived to be in his 90's, and if after his death the same group tried to pitch a healthy vegan diet in association with the way Jobs ate, then it would make A LOT OF SENSE, and no one would be surprised at all.