Apple rumored to launch new Macs in October

Posted:
in Future Apple Hardware edited October 2023

Apple may still be preparing to introduce Mac updates in October, with claims that there could a refreshed 24-inch iMac -- and maybe more -- arriving by the end of the month.

24-inch iMac
24-inch iMac



Earlier in the year, there were many rumors that there would be an October event for Macs and iPads -- but those have cooled, before a report on Sunday.

According Mark Gurman in his "Power On" newsletter for Bloomberg, Apple is planning a "Mac-centered product launch" around the end of October. He speculates that the announcement could happen on October 30 or October 31.

As for what Apple could introduce, Gurman refers back to claims that a 24-inch iMac refresh was due, making it a prime candidate for launch.

Short stocks of the iMac in Apple Store locations, as well as limited 13-inch MacBook Pro and high-end MacBook Pro supplies, are also treated as a potential sign that upgrades are due. However, for the MacBook Pro models, this seems less likely since the 14-inch MacBook Pro and 16-inch MacBook Pro were released with M2 Apple Silicon in January, making the timing suspect.

M3 isn't yet ready, and OLED screens aren't expected until 2024 at the earliest, so it's not clear what will be incorporated in a new MacBook Pro, if one is released in October. And, stock-outs of high-end products or long waits for configure to order machines have not been reliable indicators that something new is coming for about four years.

The latest claim also goes against a recent forecast by analyst Ming-Chi Kuo, who on October 17 said an updated 24-inch iMac is expected to arrive in 2024.

Read on AppleInsider

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Comments

  • Reply 1 of 25
    clexmanclexman Posts: 206member
    This much back and forth feels like a canary trap orchestrated by Apple.
    williamlondon9secondkox2Alex1Nwatto_cobra
  • Reply 2 of 25
    Hope this is true. I’m desperate to update my 10year old iMac. 
    9secondkox2Alex1Nwatto_cobra
  • Reply 3 of 25
    macxpressmacxpress Posts: 5,783member
    Mark German doesn't know shit...idk why all of these sites rely on his misinformation all the time. He's so all over the place with what he says so of course something is going to be true. 
    SkepticalAlex1Nwatto_cobra
  • Reply 4 of 25
    macxpressmacxpress Posts: 5,783member

    Afarstar said:
    Hope this is true. I’m desperate to update my 10year old iMac. 
    So why not just get what's available now? It's already waayyy faster than what you have and will easily last another 10yrs. 
    williamlondon9secondkox2SkepticalToortogwatto_cobra
  • Reply 5 of 25
     Most logical Mac to be released is an M2 updated iMac since it’s the only Mac still on the M1 and since the M3s are due in early 2024 it’s now or never for the 24” iMac.  Apple could also offer it with an M2 Pro option which would be a major update to the 24” iMac as we all await the mythical 32” iMac which appears to be more than a year out. 
    watto_cobra
  • Reply 6 of 25
    macxpress said:

    Afarstar said:
    Hope this is true. I’m desperate to update my 10year old iMac. 
    So why not just get what's available now? It's already waayyy faster than what you have and will easily last another 10yrs. 
    Horrid advice. Buy a two year old iMac when a new one is just around the corner? You’re kidding surely. 

    More like just wait with what you have until the iMac is update. An m3 will smoke the m1. 
    macguiAlex1NScot1watto_cobra
  • Reply 7 of 25
    macguimacgui Posts: 2,345member
    I really like the 24" iMac and the color options, but I really want a new 27" iMac. Mine is 10yrs old as well. A 27" version of the 24, suitably upgraded would make me happy.
    9secondkox2appleinsideruserAlex1NroundaboutnowScot1watto_cobra
  • Reply 8 of 25
    macxpressmacxpress Posts: 5,783member
    macxpress said:

    Afarstar said:
    Hope this is true. I’m desperate to update my 10year old iMac. 
    So why not just get what's available now? It's already waayyy faster than what you have and will easily last another 10yrs. 
    Horrid advice. Buy a two year old iMac when a new one is just around the corner? You’re kidding surely. 

    More like just wait with what you have until the iMac is update. An m3 will smoke the m1. 
    Not horrid at all...what are they going to do to see the speed of the M3 in an iMac? Who cares if it'll smoke it. Oh wow you can launch Safari a tenth of a second faster! WOW!!! And there's no sure thing it's coming. It could be another 6 months for all we know. So they should just keep waiting and waiting for what could be within the next 2 weeks? The new iMac has been "just around the corner" for 6+ months now...maybe someday!
    edited October 2023 Skeptical9secondkox2williamlondonAlex1Nwatto_cobra
  • Reply 9 of 25
    macxpress said:
    macxpress said:

    Afarstar said:
    Hope this is true. I’m desperate to update my 10year old iMac. 
    So why not just get what's available now? It's already waayyy faster than what you have and will easily last another 10yrs. 
    Horrid advice. Buy a two year old iMac when a new one is just around the corner? You’re kidding surely. 

    More like just wait with what you have until the iMac is update. An m3 will smoke the m1. 
    Not horrid at all...what are they going to do to see the speed of the M3 in an iMac? Who cares if it'll smoke it. Oh wow you can launch Safari a tenth of a second faster! WOW!!! And there's no sure thing it's coming. It could be another 6 months for all we know. So they should just keep waiting and waiting for what could be within the next 2 weeks? The new iMac has been "just around the corner" for 6+ months now...maybe someday!
    Oh. You’re serious. Then it’s actually shameful advice. 

    You have no idea their use case. 

    If they are doing photoshop, perhaps dabbling in 3D rendering, video editing, etc., it’s far more than your little safari performance farce. 

    Buying a two year old computer is bad advice for anyone who wants to have an updated machine. They aren’t buying a museum piece. Rather buying a machine that’s hot off the bat and that they can grow with. The machine will last them 7-10 years instead of 5-8. Big difference. 

    As I concluded previously, it’s better to wait a little longer -whether a few weeks or a few months, than to be saddled with old tech. 

    I tried the 24 inch iMac. It wasn’t a good experience. The m1 is ok for some. But for anyone who wants to actually do much in the way of creative work, more is needed. If it had the m1 pro or max, it might be ok. But it doesn’t. So the m3 will be a much better way to go. The iMac has languished on the vine. If it was updated to m2 already, it might be a decent buy. But it’s not. And the m2 generation is nearly over. 

    They’ve waited this long for an updated iMac. A little longer will  see that patience rewarded. Then he can have something to be happy with instead of regret over having just bought an already outdated machine when the new one comes out right after. 
    elijahgwatto_cobra
  • Reply 10 of 25
    What I want is better NE (Neural Engine) core speeds, because my software seems to be bound by the speed of the NEs. (It's hard to be sure, since the Apple Activity Monitor in macOS doesn't tell you about the NE load.) Here's what Apple's processors claim to have:

    11 trillion ops/sec -- M1
    15.8 trillion ops/sec --M2 Pro, M2 Max, M2, A15
    17 trillion ops/sec -- A16
    22 trillion ops/sec -- M1 Ultra (apparently 2x the M1 speed because the M1 Ultra is 2 M1 cores tied together. I'm not sure if real world performance scales perfectly.)
    31.6 trillion ops/sec -- M2 Ultra (apparently 2x the M2 speed because the M2 Ultra is 2 M2 cores tied together. I'm not sure if real world performance scales perfectly.)

    Looking at this data, there was a 40% speed bump from M1 to M2, which is definitely okay, but the other increases were caused only from doubling the number of Mx/NE cores. I'm hoping the M3 chip has a true speed bump, in which case I'm likely to replace my M1 Mac with an M3 Mac.

    Does anyone know of any software that can show me the load on my Neural Engines? Does anyone know why Apple's Activity Monitor refrains from reporting that data?
    OnPartyBusinesswatto_cobra
  • Reply 11 of 25
    elijahgelijahg Posts: 2,753member
    What I want is better NE (Neural Engine) core speeds, because my software seems to be bound by the speed of the NEs. (It's hard to be sure, since the Apple Activity Monitor in macOS doesn't tell you about the NE load.) Here's what Apple's processors claim to have:

    11 trillion ops/sec -- M1
    15.8 trillion ops/sec --M2 Pro, M2 Max, M2, A15
    17 trillion ops/sec -- A16
    22 trillion ops/sec -- M1 Ultra (apparently 2x the M1 speed because the M1 Ultra is 2 M1 cores tied together. I'm not sure if real world performance scales perfectly.)
    31.6 trillion ops/sec -- M2 Ultra (apparently 2x the M2 speed because the M2 Ultra is 2 M2 cores tied together. I'm not sure if real world performance scales perfectly.)

    Looking at this data, there was a 40% speed bump from M1 to M2, which is definitely okay, but the other increases were caused only from doubling the number of Mx/NE cores. I'm hoping the M3 chip has a true speed bump, in which case I'm likely to replace my M1 Mac with an M3 Mac.

    Does anyone know of any software that can show me the load on my Neural Engines? Does anyone know why Apple's Activity Monitor refrains from reporting that data?
    Out of interest, what do you use that requires heavy use of the neural engine?
    watto_cobra
  • Reply 12 of 25
    Stupid move people keep asking for the return of the 27" iMac.   I'd buy a new 27" M-series iMac instantly if they put one out. 


    williamlondon9secondkox2elijahgwatto_cobra
  • Reply 13 of 25
    YP101YP101 Posts: 158member
    I don't think Apple update 24' iMac with M3 at this point. With same price level M2 is more logical choice.
    if Apple release M3 for 24' iMac then price increase is coming.
    I think Apple will update 24' iMac with M2 and then end of 2024 27' or 32' iMac with M3 & M3 Pro.

    24' iMac always get base M2 only. 27' or 32' iMac will get either base M3 or M3 Pro as Mac mini current spec bump.

    If 27' or 32' iMac case design adapt from Pro XDR than M3 Max is possible. The iMac screen will be always 4K or 5K only.
    Forget about 6K. Unless you want to pay more than $7000 or more.

    If 27' IMac with 5K display + M3 Pro will be ended up around $2999. If M3 Max then $3999. 
    If Apple lunch 32' 5K iMac than starting $3999 at least.

    I think Apple will introduce stepping release of M CPU for Pro and none Pro model like iPhone and iPhone Pro did.
    Mac mini, iMac, Air will always get 1 level lower than Pro model. Such as Pro notebook and mac Studio will get M3 first 2024.
    2025 will release M3 for none Pro models and 2026 M4 will release for Pro models.

    As we already see intel 14th gen CPU harder better then 13th gen. it will happen to M series CPU as well.
    So why bother update every year for M3, M4? 
    It will be tick tock. 2024 M3 and Me Pro, 2025 M3 Max and Ultra, 2026 M4, M4 Pro, 2027 M4 Max & Ultra. 
    So Apple R&D will have 2-3 years term to develop.
    williamlondon9secondkox2
  • Reply 14 of 25
    jccjcc Posts: 321member
    Didn’t Apple start by updating just one of their computer lines with M2 launch while the yields were low?I don’t see why Apple wouldn’t do the same with the M3 launch? Perhaps with the low sale iMacs since they don’t have that much supply while it ramps over the coming year? It will also allow them to overcome any issues before they really ramp production.
  • Reply 15 of 25
    22july201322july2013 Posts: 3,563member
    elijahg said:
    What I want is better NE (Neural Engine) core speeds, because my software seems to be bound by the speed of the NEs. (It's hard to be sure, since the Apple Activity Monitor in macOS doesn't tell you about the NE load.) Here's what Apple's processors claim to have:

    11 trillion ops/sec -- M1
    15.8 trillion ops/sec --M2 Pro, M2 Max, M2, A15
    17 trillion ops/sec -- A16
    22 trillion ops/sec -- M1 Ultra (apparently 2x the M1 speed because the M1 Ultra is 2 M1 cores tied together. I'm not sure if real world performance scales perfectly.)
    31.6 trillion ops/sec -- M2 Ultra (apparently 2x the M2 speed because the M2 Ultra is 2 M2 cores tied together. I'm not sure if real world performance scales perfectly.)

    Looking at this data, there was a 40% speed bump from M1 to M2, which is definitely okay, but the other increases were caused only from doubling the number of Mx/NE cores. I'm hoping the M3 chip has a true speed bump, in which case I'm likely to replace my M1 Mac with an M3 Mac.

    Does anyone know of any software that can show me the load on my Neural Engines? Does anyone know why Apple's Activity Monitor refrains from reporting that data?
    Out of interest, what do you use that requires heavy use of the neural engine?
    I do two things that (as far as I can tell) are using the Neural Engine. One of them is the macOS builtin optical character recognition which I access using the macOS Shortcuts app. Essentially, I'm taking screenshots of videos using this app and I gather all the text that occurs inside videos. Essentially I'm running OCR in an infinite loop. As far as I know, the OCR code in macOS is using the Neural Engine. One of the reasons I think it's running in the Neural Engine is that I don't see any load on the CPU. So where would that OCR be occurring? Probably in the Neural Engine. That's what I'm doing. As to which videos I'm doing that on, I won't tell you. Trade secret.
    Alex1NOnPartyBusiness
  • Reply 16 of 25
    dewmedewme Posts: 5,285member
    Please tell us Mr Gurman, will it be a Trick or a Treat? 
    Alex1NMisterKit
  • Reply 17 of 25
    MarvinMarvin Posts: 15,280moderator
    Does anyone know of any software that can show me the load on my Neural Engines? Does anyone know why Apple's Activity Monitor refrains from reporting that data?
    This app shows load on the Neural Engine:

    https://github.com/tlkh/asitop

    The percentage isn't accurate but it will show when it's being used:

    https://github.com/tlkh/asitop/issues/57
    Alex1N
  • Reply 18 of 25
    22july201322july2013 Posts: 3,563member
    Marvin said:
    Does anyone know of any software that can show me the load on my Neural Engines? Does anyone know why Apple's Activity Monitor refrains from reporting that data?
    This app shows load on the Neural Engine:

    https://github.com/tlkh/asitop

    The percentage isn't accurate but it will show when it's being used:

    https://github.com/tlkh/asitop/issues/57
    Wow, I'll check into that! That will help me. Thanks. 

    It needs both python and pip to be installed first. This is going to take a while. Python requires GCC, and GCC requires Xcode. This could take days.
    edited October 2023
  • Reply 19 of 25
    MarvinMarvin Posts: 15,280moderator
    Marvin said:
    Does anyone know of any software that can show me the load on my Neural Engines? Does anyone know why Apple's Activity Monitor refrains from reporting that data?
    This app shows load on the Neural Engine:

    https://github.com/tlkh/asitop

    The percentage isn't accurate but it will show when it's being used:

    https://github.com/tlkh/asitop/issues/57
    Wow, I'll check into that! That will help me. Thanks. 

    It needs both python and pip to be installed first. This is going to take a while. Python requires GCC, and GCC requires Xcode. This could take days.
    This one is prebuilt:

    https://github.com/op06072/NeoAsitop
    https://github.com/op06072/NeoAsitop/releases
    https://github.com/op06072/NeoAsitop/releases/download/v2.9/neoasitop.zip

    Open a terminal to a large enough size, drag in the binary and hit enter.
  • Reply 20 of 25
    canukstormcanukstorm Posts: 2,682member
    macxpress said:

    Afarstar said:
    Hope this is true. I’m desperate to update my 10year old iMac. 
    So why not just get what's available now? It's already waayyy faster than what you have and will easily last another 10yrs. 
    Horrid advice. Buy a two year old iMac when a new one is just around the corner? You’re kidding surely. 

    More like just wait with what you have until the iMac is update. An m3 will smoke the m1. 
    People thought the A17 Pro would smoke the A16 because of 3nm but that's not the case.
    williamlondon
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