American Express doesn't seem that interested in an Apple Card partnership
American Express may be in the minds of analysts as an Apple Card lender replacement, but the company's CEO doesn't seem that excited about the prospect.

Apple Card
The dance pairing Goldman Sachs with Apple for Apple Card started well, but as 2023 has progressed, has turned increasingly hostile. After months of reports about a disgruntled Goldman Sachs, the companies are expected to part ways in about a year.
Apple chimed in on the reports, and said that the pair are still "are focused on providing an incredible experience for our customers to help them lead healthier financial lives. The award-winning Apple Card has seen a great reception from consumers, and we will continue to innovate and deliver the best tools and services for them."
However, the breakup seems imminent. And, analysts suggested that Goldman Sachs could be replaced by American Express or Chase.
But, when asked about it indirectly at the Goldman Sachs US Financial Services Conference, American Express CEO Steve Squeri seemed to throw cold water on the idea.
"When we look at co-brand partnerships - and we have over 50 co-brand partnerships - you're really looking for one plus one equals three," Squeri said without naming Apple Card specifically, as reported by Payments Dive on Thursday.
Squeri went on to say that there need to be "great value propositions" for American Express when there's a partnership like there would have to be for Apple Card. Reportedly, a big consideration for Amex is premium customer targeting.
"Because that's what you want a co-brand partnership for, is the distribution, as well," Squeri said. "And does it add value to both brands? And do you create premium economics? So, as we evaluate partnerships, that's the lens that we use."
It's not clear if Amex considers Apple Card holders "premium." Reportedly, one of the sticking points between Apple and Goldman Sachs was that Apple required very wide acceptance, which has reportedly lead to large losses for the lender.
"Sometimes the partner wants to reach into everybody, and that's just not who we are," Squeri added.
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Comments
family can easily add to their Suica.
I'll play along with these credit card issuers when the table is tipped in my favor.
I've heard that VISA cards issued in Japan can load value on those SUICA cards, but as you noted, most VISA cards can't.
I have had a premium (now Platinum) American Express card since 1968. Back in the day, there was no limit on that AmExp card because only those that were credit worthy would have such a card.
The Apple actual credit card has resided in a secure location and never been used. AmExp is used for international airlines for trip protection and they would get one back to the US.
If the Apple Card vaporizes, I will get along just fine without it.
So one really needs a VISA and/or a Mastercard to cover the bases when traveling. Also a debit card for local currency at cash points.
Maybe Apple Bank will want to partner with Apple as their issuer.
https://www.applebank.com/about/get-to-know-us/history-vision
There could also be some additional oversight from governing bodies because of how that union is formed, which could be a disadvantage to Apple, but I do agree that I Apple could do it and I'd like to see a fairly detailed explanation from Apple as to why they won't do it, if that's the case.
Starting a credit union may be an easier hurdle if they're going to go that route.
https://www.thebalancemoney.com/are-credit-union-credit-cards-better-4159895